Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth- Social Network Strategy

Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers.

2015 93

Blog>> Visual Collections for Sharing and Collaboration

Green Chameleon

This design is much more attractive for our target audience and they will be more willing to continue reading; that is the reason why we should create collections in this way. Since a few months there is a big trend on the web: visualisation of data and information.

Trending Sources

Blog>> Too Busy for Knowledge Sharing

Green Chameleon

Today, due to a platform switch, we are allowed to reflect on what we did and look into the future; what would we do differently… We have achieved quite a lot – fifteen percent of our target audience visit our knowledge on a monthly basis.

Share 56

Web 2.0 Online Community and Enterprise Social Media Defined by CoreSpeed

Delicious/choconancy/online_community

I am cringing a little when I read this, to see how "community" continues to be coopted for something that I personally don't recognize as "community" at all, but instead a communications platforms for "target audiences."

Blog>> User Adoption and Valuating Performance

Green Chameleon

First, we need to sell the initiative to our management , defining targets and showing that we have (hopefully) reached them. In this sense, we need to valuate the overall performance; how has the target audience adopted the new tool, how do they benefit from it.

2012 46

An Ant’s Eye Point-of-View: Facebook Storefront

Ant's Eyeview Blog

Instead of making your target audience come to you, it’s about bringing your content and products to where your audience is. While Facebook Storefront is an interesting idea for consumer brands, we also want to emphasize the importance of first mapping out your company’s presence framework and identifying where your target audience participates.

Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Influence

Influence Topics Audience Research Collaboration Communication Data & Visualizations Events Government Internet Strategy Jobs Online Community Performance Measurement Recommended Reading Social Media Tips & Trends Tools & Software Get Email Updates Stay in touch with Forum One Forum One Communications 2200 Mt.

Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Influence

Influence Topics Audience Research Collaboration Communication Data & Visualizations Events Government Internet Strategy Jobs Online Community Performance Measurement Recommended Reading Social Media Tips & Trends Tools & Software Get Email Updates Stay in touch with Forum One Forum One Communications 2200 Mt.

Influence Blog: Forum One

Influence

Life Without eMail – Year 6, Weeks 1 to 20 – (Back to Basics)

Elsua

2013 72

GE Goes Box (What about Its Other Collaboration Tools?)

Michael Sampson - Currents

These 60,000 users represent more than one-third of GE’s 150,000 knowledge workers, the company’s target audience for Colab. Box announced a new strategic customer : GE.

A Funder’s Guide to Networks

Networking Action

And best of all, its target audience… Blog Funding Net DevMy mind cried out “YES!” repeatedly as I read a succinct report titled Connected Citizens; The Power, Peril And Potential Of Networks. It is a wonderful summary of some networking basics.

The Seven Habits (??) of Highly Effective Collaborators - Think Organizations, Not People

Michael Sampson - Currents

The target audience for the article is unclear. Hyoun from Aberdeen proposes a list of seven habits that highly effective collaborative organizations enact: ". we focused on the plight of the Laggards: the bottom 30% of our respondents. These companies averaged a revenue loss of 7% last year and had very little quantitative value associated with their collaborative efforts.

2011 24

Social Media & Innovation

Collaborative Thinking

Target Audience : Innovation program managers, innovation project teams, decision-makers involved in collaboration and social media strategies, IT managers, architects, and others involved in knowledge management efforts. Now that the SharePoint 2010 report on social computing is in the production queue, time to move on to my next report: . Working Title: "Leveraging Social Media Within Innovation Strategies".

SXSW Notes: No Brochures: Digital Storytelling for Nonprofits

Portals and KM

Now multiple target audiences are added and multiple devices with different interfaces. Here is another in my series on SXSW events. I am pleased to be attending SXSW for the first time. I am grateful for Adobe Acrobat for enabling me to attend. I will be attending a number of Adobe sponsored sessions. As I do with other events I will be posting my notes from most of the sessions I attend.

How to be a great community manager

John Tropea - Delicious Community

Communicate widely to let people know your group exists, its purpose, and its target audience. Skip to main content. LinkedIn Home. What is LinkedIn? Join Today. Sign In. Main content starts below.

Fully Transparent Fundraising – The Plan and the Budget

Hildy Gottlieb

As we announced last week, we will be doing our year-end fundraising appeal entirely openly – sharing with you our strategy, our budget, our goals, our target audiences – everything!

2010 16

CoP Charter Template - The Bucket

John Tropea - Delicious Community

Community The Community of a CoP is the target audience. Logged in: Logged in as: Log in The Bucket Templates CoP Charter Templat. Wiki-based Project. My Page Recent changes Tools Help Go Pro Page last modified 03:55, 13 Feb 2009 by corza Edit page New page Restrict access Attach file Move page Delete page Print page More Table of contents The Bucket > Templates > CoP Charter Template CoP Charter Template Table of contents 1. Example 1. 1.1.1. Charter Example 1.

2010 16

An Ant’s Eye Point-of-View: Recruiting on Social Media is more than LinkedIn

Ant's Eyeview Blog

A comprehensive InformationWeek article points out that you can reach these passive job hunters with very targeted LinkedIn and Facebook ads. Four tips on the American Express OPEN Forum: Start cultivating your employer personality early, know your audience and where they are, be creative with your message, and be open to sharing information back to potential recruits. It’s important to know where your target audience is.

Social Media Asia: Ultimate Explorers Thailand

Laurel Papworth- Social Network Strategy

Far, far better if the target audience do the talking for you. market to your target audience – themselves.

Are Social Networking Sites Easy to Use?

Online Social Networking

On the other hand, reaching out to your target audience on social networking sites requires both planning and an appreciation of the fine points of each site. This same friend is working on attracting his target audience to his Ning social networking site which may partially justify his separating business from personal on Facebook. Also, visit my About , Services , Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web.

Sorry but I'm not a member of your community - Bertrand Duperrin's Notepad

John Tropea - Delicious Community

Summary : considering that one’s audience on the web is a community and treating it as such is more and more common. In many cases the structure of the audience is very complex and can’t be reduced to a community approach. A community is something, a customer group is something else and an audience segmentation is a third thing. Bertrand Duperrin's Notepad About the author. Bookmarks & links. My trending tweets. Enterprise 2.0 & Social Business.

2013 10

Social Media Planning and Evaluation for NGOs | Full Circle Associates

Nancy White

Like any good communications strategic planning, social media strategy takes into consideration goals and target audiences AND the technology implications. So scan your audiences and look for possibilities.

25 Common Social Media and Web Marketing Mistakes

Online Social Networking

Who wouldn’t want the kind of web presence that drives hundreds or thousands of targeted visitors to his or her web site or blog and converts them into customers or followers? Not Focusing on Your Niche - The more focused your message, the more it will influence your target audience.

MyVenturePad – Comprehensive Resource for Growing Businesses

Portals and KM

This was appreciated as this community represented a target audience for that series. I discovered another resource for entrepreneurs. The Social Media Today people also operate MyVenturePad. It is a “moderated online business community for people who manage growing companies and the professionals that advise them.” There are a wealth of resources. Like Social Media Today as “a registered member you can create your own profile and view the profiles of others.

When NOT to use social network sites

Joitske Hulsebosch

At times, when I read too much web2.0 stuff, I get concerned about the positive cases and the hype. Is it really so revolutionary? Is being a good professional and reading a good book not more important than being able to produce a lot of crap online? In one of those moods I found the Techsoup article: Should your organisation use social network sites ? I liked the down-to-earth tone and the audacity to say that an organisation might decide not to use social network sites.

10 More Easy Ways to Improve Your Website

Online Social Networking

With a few tweaks here and there, they could enjoy much more traffic and appeal much more to their audience.&#. Difficult to Understand - Write for your audience. Not everyone will have an advanced degree — unless of course such people are your target audience.

Sorry, but I'm not a member

John Tropea - Delicious Community

In many cases the structure of the audience is very complex and can’t be reduced to a community approach. A community is something, a customer group is something else and an audience segmentation is a third thing.

2010 14

The Admittedly High Cost of Social Media

Online Social Networking

Buy traditional media and you’ll pay to reach your audience. The more select your audience, the larger your audience, and the more frequently you intend to reach them, the more you’ll have to pay. Primary and Secondary Target Audience.

Social Media Asia: Singapore and Transport Fares

Laurel Papworth- Social Network Strategy

He said Facebook was the best platform to reach his target audience – the young people. Remember Captain Commuter – Rebecca Turner? Annoyed at poor public transport, she set up shityrail.info in around 2004 and activated a grassroots movement.

Social Media Planning and Evaluation for NGOs

Nancy White

Like any good communications strategic planning, social media strategy takes into consideration goals and target audiences AND the technology implications. So scan your audiences and look for possibilities. Is your target audience using social media?

45 provocative propositions about using social technology

Social Reporter

Be clear on who your target audience are and what you will do for them. Over the past few months I’ve been working on and off with co-authors Andy Gibson , Amy Sample Ward , and Clive Holtham and Nigel Courtney of Cass Business School , on a book about how we can use social technologies for social benefit.

Building networks, Selling KM, Meetings as KM behaviors, IBM in a KM shift, Super Crunchers

John Tropea - Delicious Community

You usually need at least 50 members, with 100 being a better target. Once your community is established, publicize its existence to help recruit new members: Write and submit articles to existing newsletters that reach your target audience. Send a one-time broadcast message to the entire population containing your target audience.

KM 10

Green Chameleon » How to Plan a KM Communications Strategy

Green Chameleon

www.straitsknowledge.com blog articles how-to guides events publications book videos about How to Plan a KM Communications Strategy This concept map catalogues all the elements of a KM communications strategy that we’ve found useful, with some ideas for messages, media and audiences.

Blog Journalism: The World As Editor

Laurel Papworth- Social Network Strategy

The only thing I want to note is that bloggers have the same challenge that newspapers have today: we have a vocal audience. Shame, cos bloggers are probably their target audience - those interested in finding, filtering, discussing, forwarding the News.

How-to Guides>> Cross-Post: Practitioner Guidelines on Conducting Knowledge Audits

Green Chameleon

Be clear on the objective of the audit, i.e. what we want to achieve, the potential ROI of the audit, the main issues to address, how it connects to and supports business objectives, who are our stakeholders, who are our sponsors, who are our target audiences and respondents. Prepare a communications package for each audience and purpose.

Exciting unconference for online community pros

Connectable Dots

Others were thinking of the audience and interactive users of a particular site. Some were thinking of a larger “target audience&# sense of people out there in the world who should be aware of one another.

Work Stream #4 – Speaking at Client Events

Elsua

Yes, I know it may no longer qualify as public , really, but still it’s speaking nonetheless in front of a small, medium or large audience about a particular topic that both you AND the client are truly passionate and motivated about.

Getting The Content Advantage 1: Show Up

Ken Carroll

The idea, of course is to translate that traffic into signups , subscribers , audiences , community , and eventually buyers through the search channel. USE CONTENT TO BUILD AUDIENCES. The big one is building an audience. This is what marketers call targeting ). .

"Creating Your Organization's Social Media Strategy Map" Beth Kanter

Influence

Identify the Audience (who must you reach, what do they care about?). Tactics and Tools (what are the best tools to use to reach your target audiences?). Beth Kanter outlines on her blog a great framework for mapping out a social media strategy - summarized here: 1. Identify Objectives (what you want to accomplish - stated as SMART objectives). Integrate (how to connect your various online efforts, and online+offline activities?).