A Funder’s Guide to Networks

Networking Action

And best of all, its target audience… Blog Funding Net DevMy mind cried out “YES!” repeatedly as I read a succinct report titled Connected Citizens; The Power, Peril And Potential Of Networks. It is a wonderful summary of some networking basics.

2011 141

Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Influence

Influence Topics Audience Research Collaboration Communication Data & Visualizations Events Government Internet Strategy Jobs Online Community Performance Measurement Recommended Reading Social Media Tips & Trends Tools & Software Get Email Updates Stay in touch with Forum One Forum One Communications 2200 Mt.

2006 40

Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Influence

Influence Topics Audience Research Collaboration Communication Data & Visualizations Events Government Internet Strategy Jobs Online Community Performance Measurement Recommended Reading Social Media Tips & Trends Tools & Software Get Email Updates Stay in touch with Forum One Forum One Communications 2200 Mt.

2006 40

Influence Blog: Forum One

Influence

2006 35

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth- Social Network Strategy

Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers.

2015 187

Social Media Asia: Ultimate Explorers Thailand

Laurel Papworth- Social Network Strategy

Far, far better if the target audience do the talking for you. market to your target audience – themselves.

Blog>> Visual Collections for Sharing and Collaboration

Green Chameleon

This design is much more attractive for our target audience and they will be more willing to continue reading; that is the reason why we should create collections in this way. Since a few months there is a big trend on the web: visualisation of data and information.

2012 184

Web 2.0 Online Community and Enterprise Social Media Defined by CoreSpeed

Delicious/choconancy/online_community

I am cringing a little when I read this, to see how "community" continues to be coopted for something that I personally don't recognize as "community" at all, but instead a communications platforms for "target audiences."

The Admittedly High Cost of Social Media

Online Social Networking

Buy traditional media and you’ll pay to reach your audience. The more select your audience, the larger your audience, and the more frequently you intend to reach them, the more you’ll have to pay. Primary and Secondary Target Audience.

Costs 83

Blog>> User Adoption and Valuating Performance

Green Chameleon

First, we need to sell the initiative to our management , defining targets and showing that we have (hopefully) reached them. In this sense, we need to valuate the overall performance; how has the target audience adopted the new tool, how do they benefit from it.

2012 173

Social Media & Innovation

Collaborative Thinking

Target Audience : Innovation program managers, innovation project teams, decision-makers involved in collaboration and social media strategies, IT managers, architects, and others involved in knowledge management efforts. Now that the SharePoint 2010 report on social computing is in the production queue, time to move on to my next report: . Working Title: "Leveraging Social Media Within Innovation Strategies".

Social Media Asia: Singapore and Transport Fares

Laurel Papworth- Social Network Strategy

He said Facebook was the best platform to reach his target audience – the young people. Remember Captain Commuter – Rebecca Turner? Annoyed at poor public transport, she set up shityrail.info in around 2004 and activated a grassroots movement.

Asia 171

Blog>> Driving User Adoption for Enterprise Applications

Green Chameleon

The first method is looking at how to tackle change and address new user behaviours ( see more ): Readiness : analyse the current status (culture, governance, target audiences); obtain management commitment; establish a communication plan. The other day, we have invited people from Google to present us their deployment and change management methodologies.

Social Media Planning and Evaluation for NGOs

Nancy White

Like any good communications strategic planning, social media strategy takes into consideration goals and target audiences AND the technology implications. So scan your audiences and look for possibilities. Is your target audience using social media?

When NOT to use social network sites

Joitske Hulsebosch

At times, when I read too much web2.0 stuff, I get concerned about the positive cases and the hype. Is it really so revolutionary? Is being a good professional and reading a good book not more important than being able to produce a lot of crap online? In one of those moods I found the Techsoup article: Should your organisation use social network sites ? I liked the down-to-earth tone and the audacity to say that an organisation might decide not to use social network sites.

GE Goes Box (What about Its Other Collaboration Tools?)

Michael Sampson - Currents

These 60,000 users represent more than one-third of GE’s 150,000 knowledge workers, the company’s target audience for Colab. Box announced a new strategic customer : GE.

2014 129

MyVenturePad – Comprehensive Resource for Growing Businesses

Portals and KM

This was appreciated as this community represented a target audience for that series. I discovered another resource for entrepreneurs. The Social Media Today people also operate MyVenturePad. It is a “moderated online business community for people who manage growing companies and the professionals that advise them.” There are a wealth of resources. Like Social Media Today as “a registered member you can create your own profile and view the profiles of others.

2009 100

An Ant’s Eye Point-of-View: Facebook Storefront

Ant's Eyeview Blog

Instead of making your target audience come to you, it’s about bringing your content and products to where your audience is. While Facebook Storefront is an interesting idea for consumer brands, we also want to emphasize the importance of first mapping out your company’s presence framework and identifying where your target audience participates.

Blog Journalism: The World As Editor

Laurel Papworth- Social Network Strategy

The only thing I want to note is that bloggers have the same challenge that newspapers have today: we have a vocal audience. Shame, cos bloggers are probably their target audience - those interested in finding, filtering, discussing, forwarding the News.

2009 195

Getting The Content Advantage 1: Show Up

Ken Carroll

The idea, of course is to translate that traffic into signups , subscribers , audiences , community , and eventually buyers through the search channel. USE CONTENT TO BUILD AUDIENCES. The big one is building an audience. This is what marketers call targeting ). .

2015 127

Exciting unconference for online community pros

Connectable Dots

Others were thinking of the audience and interactive users of a particular site. Some were thinking of a larger “target audience&# sense of people out there in the world who should be aware of one another.

Green Chameleon » How to Plan a KM Communications Strategy

Green Chameleon

www.straitsknowledge.com blog articles how-to guides events publications book videos about How to Plan a KM Communications Strategy This concept map catalogues all the elements of a KM communications strategy that we’ve found useful, with some ideas for messages, media and audiences.

2007 141

The Seven Habits (??) of Highly Effective Collaborators - Think Organizations, Not People

Michael Sampson - Currents

The target audience for the article is unclear. Hyoun from Aberdeen proposes a list of seven habits that highly effective collaborative organizations enact: ". we focused on the plight of the Laggards: the bottom 30% of our respondents. These companies averaged a revenue loss of 7% last year and had very little quantitative value associated with their collaborative efforts.

2011 124

Learning While Building eLearning: Part 1

Full Circle Associates

Matching the Material With eLearning Options An early insight was that what you choose to do depends on your target audience and what they want or need to learn. (Or

2016 78

List Building Using Facebook

Online Social Networking

List building on Facebook consists of acquiring and nurturing friends, fans and followers who belong to your target audience. I covered a technique for targeting and connecting with friends on Facebook in Targeting and Connecting on the Top Business Networking Sites. I have already written List Building Using Ning Social Networks and List Building Using Twitter. I will want to revisit Ning and Twitter in the future.

Are Social Networking Sites Easy to Use?

Online Social Networking

On the other hand, reaching out to your target audience on social networking sites requires both planning and an appreciation of the fine points of each site. This same friend is working on attracting his target audience to his Ning social networking site which may partially justify his separating business from personal on Facebook. Also, visit my About , Services , Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web.

Life Without eMail – Year 6, Weeks 1 to 20 – (Back to Basics)

Elsua

2013 236

News Updates (June 8, 2009)

Michael Sampson - Currents

For an intranet, a typical strategy would include the following elements: (1) Vision, (2) Mission, (3) Target audience definition / segmentation, (4) Governance, (5) Goals, (6) Objectives, (7) Action plans, and (8) KPIs (or CSIs). AT&T on Telepresence. AT&T said that its recent semi-annual AT&T Asia Pacific Group meeting was conducted entirely through Cisco Telepresence equipment. The meeting brought " 21 customers from 15 countries together virtually.

2009 89

Is Going Blogless Really An Option?

Online Social Networking

Your site needs to be well optimized for both search engines and humans , i.e., relevant to your target audience and designed with them in mind. Visit my About , Services , Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web.

2010 64

Work Stream #4 – Speaking at Client Events

Elsua

Yes, I know it may no longer qualify as public , really, but still it’s speaking nonetheless in front of a small, medium or large audience about a particular topic that both you AND the client are truly passionate and motivated about.

2016 130

SXSW Notes: No Brochures: Digital Storytelling for Nonprofits

Portals and KM

Now multiple target audiences are added and multiple devices with different interfaces. Here is another in my series on SXSW events. I am pleased to be attending SXSW for the first time. I am grateful for Adobe Acrobat for enabling me to attend. I will be attending a number of Adobe sponsored sessions. As I do with other events I will be posting my notes from most of the sessions I attend.

Top Search Engine Ranking Isn’t Everything

Online Social Networking

Your website can have a top Google search engine ranking yet not receive its fair share of traffic or receive insufficiently targeted traffic, which is also bad. Visit my About , Services , Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web.

"Creating Your Organization's Social Media Strategy Map" Beth Kanter

Influence

Identify the Audience (who must you reach, what do they care about?). Tactics and Tools (what are the best tools to use to reach your target audiences?). Beth Kanter outlines on her blog a great framework for mapping out a social media strategy - summarized here: 1. Identify Objectives (what you want to accomplish - stated as SMART objectives). Integrate (how to connect your various online efforts, and online+offline activities?).

"Creating Your Organization's Social Media Strategy Map" Beth Kantor

Influence

Identify the Audience (who must you reach, what do they care about?). Tactics and Tools (what are the best tools to use to reach your target audiences?). Beth Kantor outlines on her blog a great framework for mapping out a social media strategy - summarized here: 1. Identify Objectives (what you want to accomplish - stated as SMART objectives). Integrate (how to connect your various online efforts, and online+offline activities?).

Ten Years of Learning -- ?Audience, Audience, Audience?

Influence

I was recently struck again by a decade-old lesson in Forum One's web strategy work: Organizations eagerly developing new web tools often skip the critical step of figuring out what their target audiences are actually interested in. The key is to envision outcomes and overall systems based on your own goals, but to craft details based on the specific interests of your highest priority audiences. Appealing to International Web Audiences.

Communities of practice during the Global Development Learning Forum

Joitske Hulsebosch

Instead of thinking of clients as "target audiences", we discussed them as "communities". Since the term "audience" implies one-way communication, the multidimensional interaction which takes place in communities/networks is something very different to support.

2006 130

Social Media Planning and Evaluation for NGOs | Full Circle Associates

Nancy White

Like any good communications strategic planning, social media strategy takes into consideration goals and target audiences AND the technology implications. So scan your audiences and look for possibilities.

10 More Easy Ways to Improve Your Website

Online Social Networking

With a few tweaks here and there, they could enjoy much more traffic and appeal much more to their audience.&#. Difficult to Understand - Write for your audience. Not everyone will have an advanced degree — unless of course such people are your target audience.

Blog>> Practitioner Guidelines for Knowledge Audits

Green Chameleon

Be clear on the objective of the audit, i.e. what we want to achieve, the potential ROI of the audit, the main issues to address, how it connects to and supports business objectives, who are our stakeholders, who are our sponsors, who are our target audiences and respondents. Prepare a communications package for each audience and purpose.

2017 100

How-to Guides>> Cross-Post: Practitioner Guidelines on Conducting Knowledge Audits

Green Chameleon

Be clear on the objective of the audit, i.e. what we want to achieve, the potential ROI of the audit, the main issues to address, how it connects to and supports business objectives, who are our stakeholders, who are our sponsors, who are our target audiences and respondents. Prepare a communications package for each audience and purpose.

2017 100

Digital Identity Workbook for NPO/NGO Folks | Full Circle Associates

Nancy White

I particularly like the example stories you have used to tie the material in with the target audience, and the pictures bring it alive. It was hard to cut out some of the great stuff you had in the edu version, but I worried my audience would have less time/attention. (I

Ngo 130

Fully Transparent Fundraising – The Plan and the Budget

Hildy Gottlieb

As we announced last week, we will be doing our year-end fundraising appeal entirely openly – sharing with you our strategy, our budget, our goals, our target audiences – everything!

2010 94

Online Community Purpose Checklist | Full Circle Associates

Nancy White

Target Membership Who do you want to draw in or need to participate in your group? Does the target audience use mobile devices?