You may have noticed how over the course of the last couple of weeks I haven’t been much active on the external social networking tools out there that I usually hang out at, such as Twitter, Google Plus or LinkedIn. Social just for the sake of social is now dead. MORE
There are a few pitfalls in social media and definitely one of them is to try and force conversations around “finish my sentence… ” games. MORE
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. Both types of shows have higher interaction on social sites during Ad breaks rather than during the shows. . MORE
Gideon Rosenblatt Follow me on Twitter RSS Feeds Home About Movement as Network « Thank you, Benoît Mandelbrot Keep Stretching… » Twitter is Not a Social Network That’s right, Twitter is not a social network. So, is Amazon a social network? MORE
Anyone interested in transformation processes will find Social Innovation Lab Guide a must read. For those actually developing a lab, it provides a detailed design, tools, examples, and advice; for those wanting to understand the role of labs in a … Net Dev MORE
And all of that thanks to the revolution social computing within the enterprise has, at long last, provoked within the business world, as well as in our society, as we know it. Social Business is about respecting people&#. MORE
Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. Economies of Social Scorecards. Trust and Social Scorecards. MORE
Well, more than anything else, because it’s probably one of the best, most comprehensive reads you will do to find out where Social Business comes from, where we are nowadays and what lies ahead as our next challenge. I was part of that social transformation. MORE
Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Social Media Strategy Course (not tactical implementation of a Facebook Page!). social media MORE
What happens when the consumer fights back against the advertiser (using social media channels)? How’s your social media monitoring coming along hmm? click to see the secret anti ad. Consumers Make (Parody) Ads Too. MORE
Sometimes Not for Profits and Charities diss social media to try and emotionally bully us into donating. If you’re interested in seeing an ROI on social media activity, then this post is definitely for you…. Slactivism or Social Agency? MORE
Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. The first lecture in Section 10 is here https://www.udemy.com/social-media-strategy/#/lecture/2179936. MORE
Or everything feels a bit “corporate”speak in a “social” space. So I’ve put together four types of social objects for you to play with. You can follow my podcasts on iTunes [link] (video) or [link] (audio) and YouTube Social Media Business. MORE
In “ Is Social Media Becoming a Vast Wasteland? Yet, very little seems to be happening in order to prevent the Social Web to become the new vast wasteland. The core aspect of social networking and the good old Web 2.0 Innovation Social Enterprise MORE
I am starting to question the validity and merit of a good number of motives from companies to become successful social businesses, because in reality they aren’t. and Social Business are one of the main culprits why it’s taking us all so long to recover from this financial crisis? MORE
Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? MORE
Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. MORE
This time around Social Media @ Work. With the existence, and abundance, of social networking tools, we are no longer having to depend on one or two individuals, or a small team of communicators, to help spread the message around. MORE
However, why didn’t anyone tell us all of those wonderfully inspiring, exciting, mesmerising and truly exhilarating networking activities, through these social tools, would have a price tag that would make us rethink things twice? Yet, in the realm of the Social Web it’s playing against us. MORE
Or, better said, it all comes down to, finally, come to terms with the fact that our very own self-importance has managed to destroy Social Media and just leave it at Media , as we become … it. Our social network. MORE
Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. SMH big data social media. Social Media Trained the Matrix (Big Data). ” ( AFR big data social media fitbit ). MORE
If your financial services/advisor is not using social media, sack them. The real questions are: how can a market be so vulnerable to a single tweet, is this a new situation and what should financial boffins be doing about social media? Apple now engages with social media. MORE
Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer. MORE
Telephones don’t stalk children, Social Media doesn’t intimidate them either. I must see a dozen articles a day trashing social media in traditional media. And who is responsible for the “social media is party media&# approach? MORE
Shitstorm social media brands negative criticism trolls In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!) one of the options is to “own” the negative criticism – or troll the trolls. MORE
Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources. MORE
There used to be a time when social business evangelists were perceived, mainly, as disruptors, to a certain degree, of any given status quo within the corporate environment out there at large. We are no longer seeing ourselves, social business evangelists as disruptors? MORE
Using trolling as a marketing campaign on social media. social media brand wars campaign Marketing trolling trollmarketing Advertising used to be so polite. Well except when it wasn’t. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. MORE
or, lately, Social Business , which seems to be the term everyone has been embracing (Incorrectly, if I may add, judging from what Social Business is originally all about it, as coined by Prof. Becoming a social business is something you earn. MORE
Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? Here is a list I came up with – you might have more social media podcasts to add to the list. MORE
Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? MORE
There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media. MORE
Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. Can CEOs really afford to be oblivious to social media? MORE
howto social media Workshop Notes Chrome extension Facebook feedly Firefox addon Internet Explorer monitoring netvibes panels rss Safari Twitter RSS Extensions to Omnibox/URL box for Browsers (for my students). This is what you want in your browser right? MORE
The Top 6 Reasons why a business doesn’t need social media. Each one has a counter argument but part of social media education is taking people on a journey so they come to that understanding themselves through the workshop. A Discussion on Social Media for a B2B consultant. MORE
When nonprofit organizations with issue-specific, niche missions organize themselves around individual donor fundraising, it creates waste, dysfunction and drains power away from real social change. Social Change attention donor engagement fundraising nonprofit philanthropy social change MORE
Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing. SMO (social media optimization) is in, SEO (search engine optimization) is out. SEO vs SMO or Search Engine Optimization vs Social Media Optimization. MORE
As I have mentioned back then, this last time I participated in the Social Business Strategy Summit in London and then off to present in Milan at the quite amazingly insightful Social Business Forum event. Still think we are living on a Social Business Era? . MORE
How often do you follow companies, organizations or products on social networks? One of the interesting things about social networks like Facebook and Twitter is seeing which friends you share with other people. MORE
When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. The Guardian Social Media section [link] OR [link]. MORE
Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? MORE
Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . What subjects are close the Brand’s corporate social responsibility vs which one’s to stay away from. MORE
Social Media & Voice: In the Attention Economy, if your content is boring (or at least not educational in some way) your engagement is going to suck. And if engagement sucks, social media pays it no never mind. Online Communities social media funny videos voice MORE
Social Related Topics Laurel Papworth- Social Network Strategy
JUNE 21, 2015
Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites?
Laurel Papworth- Social Network Strategy
JULY 1, 2015
Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?
Laurel Papworth- Social Network Strategy
SEPTEMBER 30, 2015
Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources.
Laurel Papworth- Social Network Strategy
AUGUST 7, 2016
The Top 6 Reasons why a business doesn’t need social media. Each one has a counter argument but part of social media education is taking people on a journey so they come to that understanding themselves through the workshop. A Discussion on Social Media for a B2B consultant.
Laurel Papworth- Social Network Strategy
JANUARY 11, 2015
Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer.
Laurel Papworth- Social Network Strategy
FEBRUARY 22, 2015
Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . What subjects are close the Brand’s corporate social responsibility vs which one’s to stay away from.
Laurel Papworth- Social Network Strategy
SEPTEMBER 2, 2014
Social Media & Voice: In the Attention Economy, if your content is boring (or at least not educational in some way) your engagement is going to suck. And if engagement sucks, social media pays it no never mind. Online Communities social media funny videos voice
Laurel Papworth- Social Network Strategy
MAY 28, 2013
Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. Can CEOs really afford to be oblivious to social media?
Laurel Papworth- Social Network Strategy
JULY 21, 2014
howto social media Workshop Notes Chrome extension Facebook feedly Firefox addon Internet Explorer monitoring netvibes panels rss Safari Twitter RSS Extensions to Omnibox/URL box for Browsers (for my students). This is what you want in your browser right?
Elsua
JULY 11, 2012
Well, more than anything else, because it’s probably one of the best, most comprehensive reads you will do to find out where Social Business comes from, where we are nowadays and what lies ahead as our next challenge. I was part of that social transformation.
Elsua
JULY 30, 2012
You may have noticed how over the course of the last couple of weeks I haven’t been much active on the external social networking tools out there that I usually hang out at, such as Twitter, Google Plus or LinkedIn. Social just for the sake of social is now dead.
Elsua
AUGUST 17, 2016
However, why didn’t anyone tell us all of those wonderfully inspiring, exciting, mesmerising and truly exhilarating networking activities, through these social tools, would have a price tag that would make us rethink things twice? Yet, in the realm of the Social Web it’s playing against us.
Laurel Papworth- Social Network Strategy
SEPTEMBER 10, 2014
Shitstorm social media brands negative criticism trolls In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!) one of the options is to “own” the negative criticism – or troll the trolls.
Laurel Papworth- Social Network Strategy
FEBRUARY 5, 2012
Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media.
Elsua
AUGUST 1, 2011
This time around Social Media @ Work. With the existence, and abundance, of social networking tools, we are no longer having to depend on one or two individuals, or a small team of communicators, to help spread the message around.
Elsua
SEPTEMBER 15, 2016
Or, better said, it all comes down to, finally, come to terms with the fact that our very own self-importance has managed to destroy Social Media and just leave it at Media , as we become … it. Our social network.
Laurel Papworth- Social Network Strategy
SEPTEMBER 4, 2014
Using trolling as a marketing campaign on social media. social media brand wars campaign Marketing trolling trollmarketing Advertising used to be so polite. Well except when it wasn’t. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world.
Elsua
MARCH 21, 2012
I am starting to question the validity and merit of a good number of motives from companies to become successful social businesses, because in reality they aren’t. and Social Business are one of the main culprits why it’s taking us all so long to recover from this financial crisis?
Laurel Papworth- Social Network Strategy
JULY 22, 2013
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. Both types of shows have higher interaction on social sites during Ad breaks rather than during the shows. .
Laurel Papworth- Social Network Strategy
FEBRUARY 11, 2015
Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. The first lecture in Section 10 is here https://www.udemy.com/social-media-strategy/#/lecture/2179936.
Laurel Papworth- Social Network Strategy
NOVEMBER 25, 2014
Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Social Media Strategy Course (not tactical implementation of a Facebook Page!). social media
Laurel Papworth- Social Network Strategy
JULY 31, 2011
Telephones don’t stalk children, Social Media doesn’t intimidate them either. I must see a dozen articles a day trashing social media in traditional media. And who is responsible for the “social media is party media&# approach?
Elsua
JUNE 12, 2012
There used to be a time when social business evangelists were perceived, mainly, as disruptors, to a certain degree, of any given status quo within the corporate environment out there at large. We are no longer seeing ourselves, social business evangelists as disruptors?
Alchemy of Change
MARCH 29, 2012
When nonprofit organizations with issue-specific, niche missions organize themselves around individual donor fundraising, it creates waste, dysfunction and drains power away from real social change. Social Change attention donor engagement fundraising nonprofit philanthropy social change
Alchemy of Change
OCTOBER 18, 2010
Gideon Rosenblatt Follow me on Twitter RSS Feeds Home About Movement as Network « Thank you, Benoît Mandelbrot Keep Stretching… » Twitter is Not a Social Network That’s right, Twitter is not a social network. So, is Amazon a social network?
Laurel Papworth- Social Network Strategy
APRIL 16, 2013
Or everything feels a bit “corporate”speak in a “social” space. So I’ve put together four types of social objects for you to play with. You can follow my podcasts on iTunes [link] (video) or [link] (audio) and YouTube Social Media Business.
Laurel Papworth- Social Network Strategy
MARCH 10, 2012
There are a few pitfalls in social media and definitely one of them is to try and force conversations around “finish my sentence… ” games.
Laurel Papworth- Social Network Strategy
APRIL 16, 2012
Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing. SMO (social media optimization) is in, SEO (search engine optimization) is out. SEO vs SMO or Search Engine Optimization vs Social Media Optimization.
Laurel Papworth- Social Network Strategy
MAY 20, 2013
If your financial services/advisor is not using social media, sack them. The real questions are: how can a market be so vulnerable to a single tweet, is this a new situation and what should financial boffins be doing about social media? Apple now engages with social media.
Alchemy of Change
DECEMBER 7, 2011
How often do you follow companies, organizations or products on social networks? One of the interesting things about social networks like Facebook and Twitter is seeing which friends you share with other people.
Laurel Papworth- Social Network Strategy
JANUARY 11, 2012
What happens when the consumer fights back against the advertiser (using social media channels)? How’s your social media monitoring coming along hmm? click to see the secret anti ad. Consumers Make (Parody) Ads Too.
Elsua
MARCH 12, 2012
or, lately, Social Business , which seems to be the term everyone has been embracing (Incorrectly, if I may add, judging from what Social Business is originally all about it, as coined by Prof. Becoming a social business is something you earn.
Elsua
JUNE 11, 2012
As I have mentioned back then, this last time I participated in the Social Business Strategy Summit in London and then off to present in Milan at the quite amazingly insightful Social Business Forum event. Still think we are living on a Social Business Era? .
Networking Action
JULY 13, 2015
Anyone interested in transformation processes will find Social Innovation Lab Guide a must read. For those actually developing a lab, it provides a detailed design, tools, examples, and advice; for those wanting to understand the role of labs in a … Net Dev
Laurel Papworth- Social Network Strategy
MAY 27, 2013
Sometimes Not for Profits and Charities diss social media to try and emotionally bully us into donating. If you’re interested in seeing an ROI on social media activity, then this post is definitely for you…. Slactivism or Social Agency?
Laurel Papworth- Social Network Strategy
JANUARY 21, 2012
Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? Here is a list I came up with – you might have more social media podcasts to add to the list.
Laurel Papworth- Social Network Strategy
JUNE 24, 2014
When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. The Guardian Social Media section [link] OR [link].
Laurel Papworth- Social Network Strategy
NOVEMBER 3, 2014
Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools?
Elsua
MARCH 2, 2012
In “ Is Social Media Becoming a Vast Wasteland? Yet, very little seems to be happening in order to prevent the Social Web to become the new vast wasteland. The core aspect of social networking and the good old Web 2.0 Innovation Social Enterprise
Elsua
SEPTEMBER 9, 2011
And all of that thanks to the revolution social computing within the enterprise has, at long last, provoked within the business world, as well as in our society, as we know it. Social Business is about respecting people&#.
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