Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites?

2015 143

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

2015 154

Trending Sources

List of 3rd Party Social Media Tools #Blab #socialmedia

Laurel Papworth- Social Network Strategy

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources.

2015 130

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. Each one has a counter argument but part of social media education is taking people on a journey so they come to that understanding themselves through the workshop. A Discussion on Social Media for a B2B consultant.

2016 124

Social Media Online Courses and Training

Laurel Papworth- Social Network Strategy

Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer.

2015 118

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . What subjects are close the Brand’s corporate social responsibility vs which one’s to stay away from.

2015 151

Quiz: Social Media and Voice

Laurel Papworth- Social Network Strategy

Social Media & Voice: In the Attention Economy, if your content is boring (or at least not educational in some way) your engagement is going to suck. And if engagement sucks, social media pays it no never mind. Online Communities social media funny videos voice

2014 91

CEOs Don’t Understand Social Media The Australian

Laurel Papworth- Social Network Strategy

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. Can CEOs really afford to be oblivious to social media?

2013 133

RSS Extensions for Browsers & Social Media Dashboards

Laurel Papworth- Social Network Strategy

howto social media Workshop Notes Chrome extension Facebook feedly Firefox addon Internet Explorer monitoring netvibes panels rss Safari Twitter RSS Extensions to Omnibox/URL box for Browsers (for my students). This is what you want in your browser right?

RSS 121

Social Business – *The* Ecosystem

Elsua

Well, more than anything else, because it’s probably one of the best, most comprehensive reads you will do to find out where Social Business comes from, where we are nowadays and what lies ahead as our next challenge. I was part of that social transformation.

2012 90

The Fallacy of Social Networking

Elsua

You may have noticed how over the course of the last couple of weeks I haven’t been much active on the external social networking tools out there that I usually hang out at, such as Twitter, Google Plus or LinkedIn. Social just for the sake of social is now dead.

2012 108

Australian Journalists and Social Media Influence

Laurel Papworth- Social Network Strategy

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media.

2012 141

Brands trolling the trolls in #Social Media

Laurel Papworth- Social Network Strategy

Shitstorm social media brands negative criticism trolls In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!) one of the options is to “own” the negative criticism – or troll the trolls.

2014 107

The Untold Costs of Social Networking

Elsua

However, why didn’t anyone tell us all of those wonderfully inspiring, exciting, mesmerising and truly exhilarating networking activities, through these social tools, would have a price tag that would make us rethink things twice? Yet, in the realm of the Social Web it’s playing against us.

2016 96

Social Media at Work

Elsua

This time around Social Media @ Work. With the existence, and abundance, of social networking tools, we are no longer having to depend on one or two individuals, or a small team of communicators, to help spread the message around.

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. social media brand wars campaign Marketing trolling trollmarketing Advertising used to be so polite. Well except when it wasn’t. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world.

2014 139

Vanity Killed the Social Media Star

Elsua

Or, better said, it all comes down to, finally, come to terms with the fact that our very own self-importance has managed to destroy Social Media and just leave it at Media , as we become … it. Our social network.

2016 95

Why Social Business Keeps Failing to Deliver

Elsua

I am starting to question the validity and merit of a good number of motives from companies to become successful social businesses, because in reality they aren’t. and Social Business are one of the main culprits why it’s taking us all so long to recover from this financial crisis?

2012 140

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth- Social Network Strategy

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. Both types of shows have higher interaction on social sites during Ad breaks rather than during the shows. .

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth- Social Network Strategy

Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. The first lecture in Section 10 is here https://www.udemy.com/social-media-strategy/#/lecture/2179936.

2015 93

How to Do a Social Media Strategy- Workshop

Laurel Papworth- Social Network Strategy

Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Social Media Strategy Course (not tactical implementation of a Facebook Page!). social media

2014 113

Traditional Media brainwashing Australians about Social Media

Laurel Papworth- Social Network Strategy

Telephones don’t stalk children, Social Media doesn’t intimidate them either. I must see a dozen articles a day trashing social media in traditional media. And who is responsible for the “social media is party media&# approach?

Dear Social Business Evangelist, Where Art Thou?

Elsua

There used to be a time when social business evangelists were perceived, mainly, as disruptors, to a certain degree, of any given status quo within the corporate environment out there at large. We are no longer seeing ourselves, social business evangelists as disruptors?

2012 123

Why So Many Social Change Organizations Struggle

Alchemy of Change

When nonprofit organizations with issue-specific, niche missions organize themselves around individual donor fundraising, it creates waste, dysfunction and drains power away from real social change. Social Change attention donor engagement fundraising nonprofit philanthropy social change

2012 93

Twitter is Not a Social Network

Alchemy of Change

Gideon Rosenblatt Follow me on Twitter RSS Feeds Home About Movement as Network « Thank you, Benoît Mandelbrot Keep Stretching… » Twitter is Not a Social Network That’s right, Twitter is not a social network. So, is Amazon a social network?

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth- Social Network Strategy

Or everything feels a bit “corporate”speak in a “social” space. So I’ve put together four types of social objects for you to play with. You can follow my podcasts on iTunes [link] (video) or [link] (audio) and YouTube Social Media Business.

2013 138

Finish This Sentence: Social Media is…

Laurel Papworth- Social Network Strategy

There are a few pitfalls in social media and definitely one of them is to try and force conversations around “finish my sentence… ” games.

2012 114

SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth- Social Network Strategy

Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing. SMO (social media optimization) is in, SEO (search engine optimization) is out. SEO vs SMO or Search Engine Optimization vs Social Media Optimization.

2012 154

Financial Services and Social Media The Australian

Laurel Papworth- Social Network Strategy

If your financial services/advisor is not using social media, sack them. The real questions are: how can a market be so vulnerable to a single tweet, is this a new situation and what should financial boffins be doing about social media? Apple now engages with social media.

2013 87

Google+ Hints at a Social Media Marketing Revolution

Alchemy of Change

How often do you follow companies, organizations or products on social networks? One of the interesting things about social networks like Facebook and Twitter is seeing which friends you share with other people.

Google 130

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

What happens when the consumer fights back against the advertiser (using social media channels)? How’s your social media monitoring coming along hmm? click to see the secret anti ad. Consumers Make (Parody) Ads Too.

Social Business, Where Do You Stand?

Elsua

or, lately, Social Business , which seems to be the term everyone has been embracing (Incorrectly, if I may add, judging from what Social Business is originally all about it, as coined by Prof. Becoming a social business is something you earn.

2012 117

Reinventing Relationships with Social Business

Elsua

As I have mentioned back then, this last time I participated in the Social Business Strategy Summit in London and then off to present in Milan at the quite amazingly insightful Social Business Forum event. Still think we are living on a Social Business Era? .

Social Innovation Labs

Networking Action

Anyone interested in transformation processes will find Social Innovation Lab Guide a must read. For those actually developing a lab, it provides a detailed design, tools, examples, and advice; for those wanting to understand the role of labs in a … Net Dev

2015 59

UNICEF: They Just Don’t Understand Social Media

Laurel Papworth- Social Network Strategy

Sometimes Not for Profits and Charities diss social media to try and emotionally bully us into donating. If you’re interested in seeing an ROI on social media activity, then this post is definitely for you…. Slactivism or Social Agency?

2013 131

List of 12 Top Social Media Podcasts in 2012

Laurel Papworth- Social Network Strategy

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? Here is a list I came up with – you might have more social media podcasts to add to the list.

2012 96

Social Media Monitoring Bookmarks and RSS

Laurel Papworth- Social Network Strategy

When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. The Guardian Social Media section [link] OR [link].

RSS 75

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth- Social Network Strategy

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools?

2014 89

Social Networking and Going Back to Basics

Elsua

In “ Is Social Media Becoming a Vast Wasteland? Yet, very little seems to be happening in order to prevent the Social Web to become the new vast wasteland. The core aspect of social networking and the good old Web 2.0 Innovation Social Enterprise

2012 106

Welcome to the Social Enterprise Awakening!

Elsua

And all of that thanks to the revolution social computing within the enterprise has, at long last, provoked within the business world, as well as in our society, as we know it. Social Business is about respecting people&#.

2011 112