Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites?

2015 252

Senior Social Media Professional Training – August 2018

Laurel Papworth- Social Network Strategy

AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Are you looking for an intensive social media strategy and campaign course in Sydney Australia with hands on practical setting up of blogs, Facebook, Twitter and other social media tools?

2018 130

Social Media Strategist Jobs: Twitter Sydney Australia

Laurel Papworth- Social Network Strategy

I used to do “social media job of the week” but haven’t for years. Jobs Sydney Twitter jobs social mediaAnywhos. Want to work for Twitter? Head of Curation, APAC (Tokyo & Sydney) . The Twitter Moments’ feature showcases the best of the stories unfolding live on Twitter. It makes it easy for users to experience only-on Twitter conversations and get the most out of the platform, regardless of which accounts they follow or don’t.

2018 109

List of 3rd Party Social Media Tools #Blab #socialmedia

Laurel Papworth- Social Network Strategy

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources.

2015 262

Loyalty in Social Networks

Elsua

I suspect that, somehow, the Social Web slows down a fair bit when blogging kicks in and that may well be the reason why I am having plenty more conversations over here in this blog, since I resumed my blogging mojo just recently, than in the last few months on media tools.

2016 211

Medtainment: Creating Voice in Social Media – Medical and Health

Laurel Papworth- Social Network Strategy

Step 6 of a social media strategy : voice. social media doctor fitness Health medicalWhen I am working with Doctors and Hospitals, they want their content to be written in an authoritative medical voice – fact based, evidence based, boring.

2018 136

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

2015 251

Quick Social Media Planner and Course Planner #UdemyLive

Laurel Papworth- Social Network Strategy

I used my UdemyLive book to lay out course goals, customer avatars (Udemy ones) and social media plan. PS my Client/Workshop courses and social media planners are usually beautiful and laid out with stickers and stamps and washi tape LOL.

2018 154

My social learning experiences

Joitske Hulsebosch

I choose the topic: my example of social learning. I notice that there is a lot of confusion about social learning: is social learning about learning through social media? is social learning any process in which more than two people are involved?

2016 141

Forbidden to learn (socially)

Joitske Hulsebosch

In social learning, it is important that you can look into the kitchen, you chat and learn in conversation with other professionals. If you look at these two situations from a 'social learning' angle you miss significant opportunities to learn. learning social learning

2015 169

Social Media for Schools #NBN October 2016

Laurel Papworth- Social Network Strategy

Hey there, teachers and school type people, tomorrow (Tuesday 19th October) I’m running some webinars with TTEDSC and NBN on how Schools can us Social Media Marketing Strategies. Session for Staff managing social profiles, pages & groups (Eg. WRITING A SOCIAL MEDIA STRATEGY.

2016 182

Monetization: Social Network Advertising

Laurel Papworth- Social Network Strategy

Social Media Monetization is becoming THE hot issue in online community chatter. Looking more closely, the ComScore data show that the average pricing for online ads exclusive of social-networking sites, namely Facebook and MySpace, would be much higher, about $2.99

Three different views on social learning

Joitske Hulsebosch

I am not the first to note that social learning is a confusion concept. I joined one Friday when the topic was about social learning. Any Twitterchat is hard work but it was worst to make sense here because I noticed that we all talked with a different view on social learning.

2018 130

Social Business – *The* Ecosystem

Elsua

Well, more than anything else, because it’s probably one of the best, most comprehensive reads you will do to find out where Social Business comes from, where we are nowadays and what lies ahead as our next challenge. I was part of that social transformation.

2012 242

7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

Quiz: Social Media and Voice

Laurel Papworth- Social Network Strategy

Social Media & Voice: In the Attention Economy, if your content is boring (or at least not educational in some way) your engagement is going to suck. And if engagement sucks, social media pays it no never mind. Online Communities social media funny videos voice

2014 211

Vanity Killed the Social Media Star

Elsua

Or, better said, it all comes down to, finally, come to terms with the fact that our very own self-importance has managed to destroy Social Media and just leave it at Media , as we become … it. Our social network.

2016 281

Social Innovation Labs

Networking Action

Anyone interested in transformation processes will find Social Innovation Lab Guide a must read. For those actually developing a lab, it provides a detailed design, tools, examples, and advice; for those wanting to understand the role of labs in a … Net Dev

2015 186

Social Media Online Courses and Training

Laurel Papworth- Social Network Strategy

Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer.

2015 219

CEOs Don’t Understand Social Media The Australian

Laurel Papworth- Social Network Strategy

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. Can CEOs really afford to be oblivious to social media?

2013 283

Social Network Travel Logging

Governance in a Networked World

The idea is that I intend to build the social network of people that we meet or connect with as we travel to new places over a 40 day period. There is a connection to ‘Social Business’ here. This is all grit for the mill for the social scientist.

2014 130

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth- Social Network Strategy

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. Economies of Social Scorecards. Trust and Social Scorecards.

Social Physics: Oxymoron or Big 'Social' Data Tipping Point?

Governance in a Networked World

Pentland is perhaps best known for his ‘social tags’ used for monitoring individual human interactions to identify those interaction most associated with productive teams. The book essentially builds on his earlier work with social tags and effective teams.

2014 158

Mary Poppins Online Community – Social Media Manager Leah Howard

Laurel Papworth- Social Network Strategy

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show.

Social Media Monitoring Bookmarks and RSS

Laurel Papworth- Social Network Strategy

When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. The Guardian Social Media section [link] OR [link].

RSS 227

Staff Persona Avatars: Social Media, Big Data and Employer Branding

Laurel Papworth- Social Network Strategy

Would you use big data tools that analyse social media to identify your perfect job and ditch unsuitale jobs? Should organisations use big data tools to analyse social media to identify perfect candidates and ditch less than ideal ones? Employer Branding and Social Media profiling.

2018 157

The Fallacy of Social Networking

Elsua

You may have noticed how over the course of the last couple of weeks I haven’t been much active on the external social networking tools out there that I usually hang out at, such as Twitter, Google Plus or LinkedIn. Social just for the sake of social is now dead.

2012 245

Ripple: Social Network Influencers

Laurel Papworth- Social Network Strategy

Social Ripple Social Marketing. The main thing for me was to chat with Affiliate marketers about how social networks pass information around. You don’t need a big social network yourself. Timing is not the same in social networks that it is in broadcast channels.

Brands trolling the trolls in #Social Media

Laurel Papworth- Social Network Strategy

Shitstorm social media brands negative criticism trolls In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!) one of the options is to “own” the negative criticism – or troll the trolls.

2014 245

List of 12 Top Social Media Podcasts in 2012

Laurel Papworth- Social Network Strategy

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? Here is a list I came up with – you might have more social media podcasts to add to the list.

2012 267

Introduction to Social Dilemmas

Jenny Connected

We have been introduced to social dilemmas principally through the excellent work of Peter Kollock , whose writing and speaking was clarity personified. Social Dilemmas: The Anatomy of Cooperation. For a more basic introduction to Social Dilemmas – this website is useful.

2013 186

How to Do a Social Media Strategy- Workshop

Laurel Papworth- Social Network Strategy

Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Social Media Strategy Course (not tactical implementation of a Facebook Page!). social media

2014 275

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . What subjects are close the Brand’s corporate social responsibility vs which one’s to stay away from.

2015 280

Social Media courses – Facebook Twitter – 2013 Sydney Australia

Laurel Papworth- Social Network Strategy

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Social media workshops. Here are a list of the next public classes that I’m teaching on social media in Sydney.

2013 247

Financial Services and Social Media The Australian

Laurel Papworth- Social Network Strategy

If your financial services/advisor is not using social media, sack them. The real questions are: how can a market be so vulnerable to a single tweet, is this a new situation and what should financial boffins be doing about social media? Apple now engages with social media.

2013 228

Social Learning Capability

Jenny Connected

In the Academic BEtreat that I recently attended online and which I have been blogging about for a few days now (#betreat12) Etienne and Beverly Wenger-Trayner, shared their most thinking around the idea of social learning capability. We need a social discipline of learning.

2012 178

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. Each one has a counter argument but part of social media education is taking people on a journey so they come to that understanding themselves through the workshop. A Discussion on Social Media for a B2B consultant.

2016 199

Has Social Media Killed Off Privacy?

Laurel Papworth- Social Network Strategy

The Social Web becomes the Intelligent Web. Online Communities social media social networks facial recognition online community privacy real world social network tom tom

Social Media Intensive Course – August 2016 – Sydney Training

Laurel Papworth- Social Network Strategy

Are you looking for an intensive social media course for advanced or professionals? On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. 3 Day Social Media Intensive Workshop in Sydney. Social Media Workshop Outline.

2016 189

Traditional Media brainwashing Australians about Social Media

Laurel Papworth- Social Network Strategy

Telephones don’t stalk children, Social Media doesn’t intimidate them either. I must see a dozen articles a day trashing social media in traditional media. And who is responsible for the “social media is party media&# approach?

Making Social CRM “Friend Discovery” Real

Alchemy of Change

“Friend Discovery&# is a new idea for Social CRM that connects the Customer Relationship Management (CRM) database in an organization with the social networks of its customers and other stakeholders. Yellow: The Customer’s Social Graph. The Social Graph.

Can you engage introverts in social learning?

Joitske Hulsebosch

How does this relate to social learning? Can introverts engage in social learning? It could be that introverted professionals prefer to go through individual e-learning models and more extroverted professionals in social learning activities. elearning introverts social learning

2016 151

Social Media at Work

Elsua

This time around Social Media @ Work. With the existence, and abundance, of social networking tools, we are no longer having to depend on one or two individuals, or a small team of communicators, to help spread the message around.