Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites?

2015 143

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

2015 154

Trending Sources

Social Media Online Courses and Training

Laurel Papworth- Social Network Strategy

Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer.

2015 118

List of 3rd Party Social Media Tools #Blab #socialmedia

Laurel Papworth- Social Network Strategy

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources.

2015 130

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

Shares Social Media has trained artificial intelligence and now Big Data is taking over. No wonder Woolworths don’t bother with a Twitter account. They are focussing on the DATA behind social media. SMH big data social media.

2016 122

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth- Social Network Strategy

Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Social Media Strategy.

2015 93

CEOs Don’t Understand Social Media The Australian

Laurel Papworth- Social Network Strategy

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. Can CEOs really afford to be oblivious to social media?

2013 133

Financial Services and Social Media The Australian

Laurel Papworth- Social Network Strategy

If your financial services/advisor is not using social media, sack them. WHEN the Twitter account of Associated Press was hacked last week, a single tweet was sent out: “Breaking: Two Explosions in the White House and Barack Obama is injured.” Twitter: @silkcharm.

2013 87

7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. Post this question up on your personal Facebook profile or Twitter account: Hey guys I’m thinking of getting a new phone. social media brand wars campaign Marketing trolling trollmarketing

2014 139

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth- Social Network Strategy

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours ).

2014 89

Social Media Monitoring Bookmarks and RSS

Laurel Papworth- Social Network Strategy

When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. The Guardian Social Media section [link] OR [link].

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How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth- Social Network Strategy

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. Both types of shows have higher interaction on social sites during Ad breaks rather than during the shows. .

Finish This Sentence: Social Media is…

Laurel Papworth- Social Network Strategy

There are a few pitfalls in social media and definitely one of them is to try and force conversations around “finish my sentence… ” games.

2012 114

Charlotte Dawson, Cyberbullies and Social Media Pot and Kettle

Laurel Papworth- Social Network Strategy

Social Media: Friend or Stranger? Some random bloke or chick on Twitter get blocked or removed and it’s over. “I do worry about social media. social media TV Twitter charlotte dawson negative criticism slagging off

Social Media courses – Facebook Twitter – 2013 Sydney Australia

Laurel Papworth- Social Network Strategy

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Social media workshops.

2013 51

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course .

2013 88

Traditional Media brainwashing Australians about Social Media

Laurel Papworth- Social Network Strategy

Telephones don’t stalk children, Social Media doesn’t intimidate them either. I must see a dozen articles a day trashing social media in traditional media. And who is responsible for the “social media is party media&# approach?

Google+ Hints at a Social Media Marketing Revolution

Alchemy of Change

If you haven’t yet tried it yet, Google+ (pronounced “Google Plus”) is a worthy competitor to Facebook and Twitter. Just to be clear, this is different from the way things work on Twitter and Facebook.

Google 130

SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth- Social Network Strategy

Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing. SMO (social media optimization) is in, SEO (search engine optimization) is out.

2012 154

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

What happens when the consumer fights back against the advertiser (using social media channels)? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company.

List of 12 Top Social Media Podcasts in 2012

Laurel Papworth- Social Network Strategy

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? and I am now working with Panel of smart Social Media people.

2012 96

Mary Poppins Online Community – Social Media Manager Leah Howard

Laurel Papworth- Social Network Strategy

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show. Twitter: @MaryPoppins or PoppinsMusical.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth- Social Network Strategy

Here are some social media courses for you (or perhaps, for someone you know) for June and July. All social media training below is held in Sydney – please contact laurel [at] communitycrew.com for other locations and inhouse corporate training.

2012 111

Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth- Social Network Strategy

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Book social media course. Social Media Training June 2012.

2012 91

Social Media and The Cone of Silence – Victoria Department of Justice

Laurel Papworth- Social Network Strategy

DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? It’s saying that social spaces are broadcast spaces. The other 7 steps to social media engagement ).

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth- Social Network Strategy

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. Economies of Social Scorecards. Trust and Social Scorecards.

Social Media Intensive Course – August 2016 – Sydney Training

Laurel Papworth- Social Network Strategy

Are you looking for an intensive social media course for advanced or professionals? On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. 3 Day Social Media Intensive Workshop in Sydney. social media

2016 46

How Social Media can Fix the Troll and Bullying problem

Laurel Papworth- Social Network Strategy

This article covers: What is a troll, History of Trollling and How Social Media can Fix Trolling (how can society fix trolling, actually). The Village has to Fix the Monster – trolls – and use social media and social tools to do that.

2012 108

Paywall for News.com and Online Community Social Media

Laurel Papworth- Social Network Strategy

A few nights ago, I went to the bloggers/Twitterers briefing for News.com new digital subscriptons for news hosted by Chief Executive Officer – News Digital Media and The Australian Richard Freudenstein and The Australian’s editor Clive Mathieson. Social Ads can be that direct.

Gary Hayes Social Media Count

Laurel Papworth- Social Network Strategy

Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute ? Here’s a counter that displays growth of Twitter, money spent on Facebook gifts, number of SMS’s sent worldwide second by second. Social Network activity measured in real time. You might want to factor that into the social media counter!

Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth- Social Network Strategy

Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? But your CEO “gets” social media, right? How to make $10million in one weekend of tweeting.

ROI 98

Social Media for Training Departments in Companies

Laurel Papworth- Social Network Strategy

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Training departments and social media. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Social media improves staff retention (thanks again Deloittes!).

Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth- Social Network Strategy

Mongrel Media: Traditional vs Corporate vs Social Media. I’m betting on the mongrel Corporate taking over Heritage AND Social channels. The perils of losing traditional media to corporate media and ending up with Mongrel Media. Mongrel Media.

Traditional Media reporting on Social Media

Laurel Papworth- Social Network Strategy

There’s a wild ride at the moment as traditional media slogs it out with social media. Stories that are popular in online communities become mainstream media news. And well, celebrities made by traditional media bite back in social networks.

5 steps to a social media marketing campaign

Laurel Papworth- Social Network Strategy

We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. Diagram Social Media Marketing Campaign.

Facial Recognition, Privacy and Social Media

Laurel Papworth- Social Network Strategy

What happens when you point your iPhone, mobile phone or any new camera at a group of people and get their Facebook and Twitter IDs, their last status updates and other goodies – all from the fact the camera does facial recognition?

Social Media and Village Crisis Comms – Local Gov Councils and Emergency Services #NSWFires

Laurel Papworth- Social Network Strategy

How information traverses social media during a crisis like the NSW bushfires. The role of crisis comms and official vs non official media sources. Friends and family used social media to keep the information flowing. Delivered on Facebook, Twitter, Instagram.

2013 102

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth- Social Network Strategy

The only “social” part is to please please please blog about it, tugging on For A Good Cause™ heartstrings. Oh and more spamming of social channels as broadcast sites. So some social. The press release was about social media, yet had no online offering.

2012 110

iGoogle Finished – what’s your favourite RSS Dashboard social media monitoring?

Laurel Papworth- Social Network Strategy

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on.

RSS 92