Quick Social Media Planner and Course Planner #UdemyLive

Laurel Papworth- Social Network Strategy

I used my UdemyLive book to lay out course goals, customer avatars (Udemy ones) and social media plan. PS my Client/Workshop courses and social media planners are usually beautiful and laid out with stickers and stamps and washi tape LOL.

2018 152

Does Social Media Activism work? Social Media for Awareness Raising #metoo

Laurel Papworth- Social Network Strategy

Social media and in particular Facebook & Twitter raising awareness of issues that womens’ nonprofits have being trying to direct attention to FOREVER. The New Yorker (traditional media) might’ve started it, but social media is pushing everything along. .

2017 180

Social Media for Schools #NBN October 2016

Laurel Papworth- Social Network Strategy

Hey there, teachers and school type people, tomorrow (Tuesday 19th October) I’m running some webinars with TTEDSC and NBN on how Schools can us Social Media Marketing Strategies. Session for Staff managing social profiles, pages & groups (Eg.

2016 179

Staff Persona Avatars: Social Media, Big Data and Employer Branding

Laurel Papworth- Social Network Strategy

Would you use big data tools that analyse social media to identify your perfect job and ditch unsuitale jobs? Should organisations use big data tools to analyse social media to identify perfect candidates and ditch less than ideal ones?

2018 153

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites?

2015 182

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

2015 177

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. Each one has a counter argument but part of social media education is taking people on a journey so they come to that understanding themselves through the workshop.

2016 198

Facebook Help: Social Media Online Consult for Small Business Saturday

Laurel Papworth- Social Network Strategy

I might be able to help you there … with a Small Business Saturday and Social Media Online Consult. But I’m going to trial social media consults online for small business. What do you get with your Social Media Consult for Small Business Saturday? (I

2017 145

Social Media Intensive Course – August 2016 – Sydney Training

Laurel Papworth- Social Network Strategy

Are you looking for an intensive social media course for advanced or professionals? On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. 3 Day Social Media Intensive Workshop in Sydney. social media

2016 186

Quiz: Social Media and Voice

Laurel Papworth- Social Network Strategy

Social Media & Voice: In the Attention Economy, if your content is boring (or at least not educational in some way) your engagement is going to suck. And if engagement sucks, social media pays it no never mind. Online Communities social media funny videos voice

2014 153

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. SMH big data social media. Social Media Trained the Matrix (Big Data).

2016 203

Social Media Online Courses and Training

Laurel Papworth- Social Network Strategy

Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer.

2015 159

Brands trolling the trolls in #Social Media

Laurel Papworth- Social Network Strategy

Shitstorm social media brands negative criticism trolls In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!) one of the options is to “own” the negative criticism – or troll the trolls.

2014 182

How to Do a Social Media Strategy- Workshop

Laurel Papworth- Social Network Strategy

Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Social Media Strategy Course (not tactical implementation of a Facebook Page!). social media

2014 206

CEOs Don’t Understand Social Media The Australian

Laurel Papworth- Social Network Strategy

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. Can CEOs really afford to be oblivious to social media?

2013 205

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . What subjects are close the Brand’s corporate social responsibility vs which one’s to stay away from.

2015 201

Financial Services and Social Media The Australian

Laurel Papworth- Social Network Strategy

If your financial services/advisor is not using social media, sack them. The real questions are: how can a market be so vulnerable to a single tweet, is this a new situation and what should financial boffins be doing about social media? Apple now engages with social media.

2013 157

Social Media Monitoring Bookmarks and RSS

Laurel Papworth- Social Network Strategy

When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. The Guardian Social Media section [link] OR [link].

RSS 149

7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth- Social Network Strategy

Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Social Media Strategy.

2015 145

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. social media brand wars campaign Marketing trolling trollmarketing Advertising used to be so polite. Well except when it wasn’t.

2014 205

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . Measuring Social Media.

2013 199

List of 12 Top Social Media Podcasts in 2012

Laurel Papworth- Social Network Strategy

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? and I am now working with Panel of smart Social Media people.

2012 186

Australian Journalists and Social Media Influence

Laurel Papworth- Social Network Strategy

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media.

2012 199

Social Media courses – Facebook Twitter – 2013 Sydney Australia

Laurel Papworth- Social Network Strategy

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Social media workshops.

2013 165

RSS Extensions for Browsers & Social Media Dashboards

Laurel Papworth- Social Network Strategy

howto social media Workshop Notes Chrome extension Facebook feedly Firefox addon Internet Explorer monitoring netvibes panels rss Safari Twitter RSS Extensions to Omnibox/URL box for Browsers (for my students). This is what you want in your browser right?

RSS 145

Mary Poppins Online Community – Social Media Manager Leah Howard

Laurel Papworth- Social Network Strategy

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show.

Social Media Exercise: Hoyts Cinema

Laurel Papworth- Social Network Strategy

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? Social Media Consultant?

Traditional Media brainwashing Australians about Social Media

Laurel Papworth- Social Network Strategy

Telephones don’t stalk children, Social Media doesn’t intimidate them either. I must see a dozen articles a day trashing social media in traditional media. And who is responsible for the “social media is party media&# approach?

PERTH: Social Media Training Course April 2012

Laurel Papworth- Social Network Strategy

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking.

2012 140

May 2011: Social Media Course

Laurel Papworth- Social Network Strategy

I ran these a couple of times a year – the next one will be September I guess: Hands-on Computer based social media classes are being run again May in Sydney, Brisbane and Melbourne. This course is not for absolute beginners – some familiarity with social media recommended.

2011 140

UNICEF: They Just Don’t Understand Social Media

Laurel Papworth- Social Network Strategy

Sometimes Not for Profits and Charities diss social media to try and emotionally bully us into donating. If you’re interested in seeing an ROI on social media activity, then this post is definitely for you…. Slactivism or Social Agency?

2013 198

Social Media and The Cone of Silence – Victoria Department of Justice

Laurel Papworth- Social Network Strategy

DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? It’s saying that social spaces are broadcast spaces. The other 7 steps to social media engagement ).

115 Must Know Facts about Social Media

Networking Action

Social media is an increasingly important change tool. I was sent this very interesting infographic that summarizes nicely some important social media qualities. Source: Skilled … Net Dev

2016 131

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

What happens when the consumer fights back against the advertiser (using social media channels)? It takes a quite a lot of passion and commitment to shift the consumer from almost passive snippy media snacks like status updates to spending their weekend creating full blown anti ads.

Media and Mining vs Social Media and GetUp

Laurel Papworth- Social Network Strategy

Lord Monckton told Mining executives to buy up big in Mining and use the Super Rich to exert control over media messages. And taking out injunctions to stop social media “crowdsourcing” about her, her family and her business. Which is mining and media.

2012 184

NegativeComments in Social Media

Nancy White

NegativeComments in Social Media , a photo by Laurel Papworth on Flickr. Nice visual organization of useful/not so useful responses to negative comments online. Take a peek! Thanks @silkcharm / Laurel Papworth

How Social Media can Fix the Troll and Bullying problem

Laurel Papworth- Social Network Strategy

This article covers: What is a troll, History of Trollling and How Social Media can Fix Trolling (how can society fix trolling, actually). The Village has to Fix the Monster – trolls – and use social media and social tools to do that.

2012 206

Facial Recognition, Privacy and Social Media

Laurel Papworth- Social Network Strategy

augmented reality Online Communities social media social networks Facebook facial recognition privacy

How I use social media

Nancy White

This afternoon I’m spending a half hour on a Skype video conversation to share a bit of how I use social media. My first real step into what we now call social media was logging on to Howard Rheingold’s “ Electric Minds &# online community in November 1996.