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The HBR List 2009 - How Social Networks Network Best

John Tropea - Delicious Social Network KM

Bees, like human beings, are social animals,and evolution has provided them with elegant approaches to group decision making. One of the most important group decisions made by a bee colony is where tolocate the hive. Bees use a kind of “idea market” to guide their discovery: The colonysends out a small number of scouts to survey the environment.