Trending Sources

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites?

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Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth- Social Network Strategy

Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price.

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6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. Each one has a counter argument but part of social media education is taking people on a journey so they come to that understanding themselves through the workshop.

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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth- Social Network Strategy

Those little “Facebook Share” and “Tweet This” buttons are starting to show real power in the emerging C2C (Customer to Customer) media channels. Eventbrite, the social ticketing site, sold another $2.52 How much is a a Tweet worth, in dollar terms?

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What is your Social Media ROI? Who Cares?

Ant's Eyeview Blog

The ongoing crusade of answering “what it the ROI of social media?”, Two years ago I blogged about “ Coping with Social Media ROI ” especially since ROI was the yellow flag thrown onto the playing field to stall social media efforts. If you can’t measure the ROI, we can’t spend money on social media. In 2011, I am finally seeing valuable measurement discussions in place of ROI question.

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Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . Measuring Social Media.

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Social Media Intensive Course – August 2016 – Sydney Training

Laurel Papworth- Social Network Strategy

Are you looking for an intensive social media course for advanced or professionals? On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. 3 Day Social Media Intensive Workshop in Sydney. social media

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Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth- Social Network Strategy

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Those who do not yet have any social media profiles online may struggle as this course is fast paced. AdAge named in the Top 150 Media Bloggers, and she is on Google’s Plus Recommended List.

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Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth- Social Network Strategy

The backlash was enormous on social media sites such as Twitter, on Facebook and so on. If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. How a Facebook page might save a company in Brand disgrace!

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It’s Time to Flip the Social Media & Community ROI Equation on its Head

Online Community Strategy

It’s no secret that many Brands realize tremendous value from their social media and online community efforts. Most organizations have analytics in place and some form of dashboard that tracks performance, and in many cases, actual financial impact of social and community efforts. In short: Brands have to rethink their social and community strategies from an exchanged-value perspective, or risk losing community their community.

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PERTH: Social Media Training Course April 2012

Laurel Papworth- Social Network Strategy

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking.

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Forrester Groundswell 2011 Awards: AT&T – Proving the ROI of Social Media for Customer Service

Ant's Eyeview Blog

The question often posed to social media practitioners by senior executives is: what’s the ROI of Social Media? Learn what AT&T did to quantify the impact of leveraging social media for customer service. How do you prove Social Media ROI?

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Buy and sell social media fans with FanAuction

Community Guy

Simply put, FanAuction™ solves two of the biggest problems in social media today: How to quickly acquire new fans to prove social media ROI.

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Conference: Public Sector Web 3.0 and Future of Social Media Government

Laurel Papworth- Social Network Strategy

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!)

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State of Social Media Marketing 2012

Portals and KM

Social Media continues to grow. The recent McKinsey report, “ The Social Economy: Unlocking Value and Productivity through Social Technologies, ” reports that there are 1.5 billion members of social communities globally and 80% interact regularly with social networks. The found that one in five hours spent online is now spent on social networks, increasingly on mobile devices. Social marketers are starting to measure what matters.

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Statistics: Why integrate Facebook into your business

Laurel Papworth- Social Network Strategy

STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? Media Stats.

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Social Media Club of Boston 5th Anniversary Celebration: The Evolution of Social Business

Portals and KM

Last night I attended the Social Media Club of Boston 5 th Anniversary Celebration: The Evolution of Social Business. It featured a panel with Alistar Rennie, General Manager, Social Business and Collaboration Solutions, IBM; Andy Carusone from Lowe’s Home Improvement; and Ric Fulop, North Bridge Venture Partners. Alistar talked about how IBM got involved with social media. They used social tools to help define their values to better establish trust.

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Question: #Slactivism vs #NoMakeupSelfie – #socialmedia

Laurel Papworth- Social Network Strategy

Social Media vs Slactivism? ROI of social media in Not for profit and charity space. The campaign, which began on social media on Tuesday afternoon, asks women to post photos of themselves online without make-up, with the hashtag #nomakeupselfie.

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Customer service : avoid being the victim of you social media success - Bertrand Duperrin's Notepad

John Tropea - Delicious Community

Enterprise 2.0 & Social Business. Social Software & Tools. You are here: Home / Customer Relationship & Marketing / Customer service : avoid being the victim of you social media success. Customer service : avoid being the victim of you social media success.

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The Long Tail and Social Media

Online Social Networking

I started publishing Online Social Networking in November 2007, and I installed Google Analytics to monitor, analyze and track traffic to my website. My blog, as you can probably guess, has been search optimized for the keyword online social networking. Out of 25,515 visits that were due to search engines , only 1,469 were searches for online social networking. The Long Tail of ROI. The Allure of Social Media for Marketing. It’s social.

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Social Media Settles into the Inc 500 in 2012

Portals and KM

Nora Ganim Barnes at the Center for Marketing Research at the University of Massachusetts Dartmouth has released another very useful report, 2012 Inc 500 Social Media Settles In. 500 social media usage for the sixth consecutive year.

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Social Media ROI Is Meaningless

Community Guy

Social Media ROI is meaningless. But if you product or service isn’t relevant or isn’t up to snuff, then concerning yourself with your Social Media ROI is the wrong place to start your planning. There, I said it.

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Higher Education Records ROI for Social Media

Portals and KM

Here is another study,  Higher Ed Documents Social Media ROI: New Communications Tools Are a Game Change r, by Nora Ganim Barnes and her colleagues at the University of Massachusetts Dartmouth Center for Marketing Research. They have been watching trends in social media usage at US colleges and universities since 2007 providing unique longitudinal data. Here is last year’s study - Social Media Use Continues to Expand in US Higher Education.

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The Social Organization: Social Media is not Community

John Tropea - Delicious Community

The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 Social media can help foster communities but social media can be limited to allowing a conversation around content.which is *not* community.

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The Role of Brands in Online Communities

Online Community Strategy

Examples include pundits advising brands to prioritize social efforts “off domain”, being passive observers in their communities instead of active hosts, and a general sentiment that hosting a brand-based online community is high effort and low return.

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Social Media Planning and Evaluation for NGOs | Full Circle Associates

Nancy White

Social Media Strategy Planning & Measurement – What’s Working? With social media, however, strategy is a compass, not a map, because it is a fast changing territory. Social media, however, is like a river you swim in.

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What is the Value of a Tweet or Facebook Fan?

Laurel Papworth- Social Network Strategy

Here’s some statistics for you: Eventbrite – Online Ticketing, Social Conference Organiser. On average, across all social channels, each share is worth an average of $1.78 chompon_social_action_value. // ]]> JustGiving Not For Profit. 5) Earned Media Value.

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The Social Media ROI Obsession

Online Social Networking

Is our preoccupation with measuring social media ROI counterproductive? In this article I look at social media from what might be a novel perspective. I hope to convince you that social media use needs not impact the bottom line over the short term, and that our belief that it ought to is impeding our progress. Chris was discussing social media and the importance of his four R’s : Reach. Social Media Marketing.

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Social media cost of inaction: COI

Laurel Papworth- Social Network Strategy

I’ve been speaking for a couple of years now on “The COI – Cost of Inaction&# …it’s always a good fallback when companies won’t accept the ROI – Return on Investment. COI Cost of Inaction with Social Media.

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Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth- Social Network Strategy

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system.

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Coping with Social Media ROI

Ant's Eyeview Blog

For the past 3 years (since I have been reading on this topic) there have been countless blog posts on Social Media ROI (Return on Investment; not the equally popular Risk of Ignoring). ROI has been incorrectly positioned to be the critical element to signal credibility. I think ROI got a bad wrap. ROI is thrown around anytime someone outside of Finance needs to justify a corporate spend. My advice is address head-on the ROI question.

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Australia: Industry Head, Social Media

Laurel Papworth- Social Network Strategy

Marketing Magazine name Industry Head of Social Media for Australia. What commodity does social media create, to make an industry? I am in the Social Media section along with : Paul Borrud, regional VP of sales for Facebook, Australia. Social Media Industry.

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TransUnion Provides Good Example of Social Media ROI

Portals and KM

I read a nice case study, ROI on social networking? First TransUnion is savings millions by leveraging social networks to develop creative solutions to overcome very real budget constraints. In addition, as the post conveys, “CTO John Parkinson realized that if he didn't implement a social software solution internally, it was bound to happen on its own -- on Facebook or in some other public forum. TransUnion is leading the way , on the LCG Enterprise Technology Blog.

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How to Answer the ROI of Social Media Question

Ant's Eyeview Blog

When encountered with the question, “What’s the ROI of Social Media?&# So, as Sean says, when answering the ROI question – make sure to pause, take a moment to think about what what the person is really asking.

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Hotels and Social Media Travel Tourism

Laurel Papworth- Social Network Strategy

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Engage your customers directly via social media and mobile initiatives, and Web 2.0 Over 44% of Internet users are active in social media.

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Social Media Planning and Evaluation for NGOs

Nancy White

I’ve been co-designing and c0-facilitating a number of workshops for the CGIAR and FAO over the past few years about knowledge sharing, and more recently, this phenomenon people call “social media.&# Social Media Strategy Planning & Measurement - What’s Working?

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Thoughts on the State of Community Management 2015 Report

Online Community Strategy

Organizations are still struggling to show ROI (less than 50% in Best In Class organizations). It’s interesting to note the places where the understanding of the practices and discipline of Community Management have advanced, and where progress seems slower (ROI, Organizational Structure). Tagged: community , octribe , Online Community , social business , social media. Online Community community octribe social business social media

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Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth- Social Network Strategy

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc.

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It’s Time to Flip the Social Media & Community ROI Equation on its Head

Online Community Strategy

It’s no secret that many Brands realize tremendous value from their social media and online community efforts. Most organizations have analytics in place and some form of dashboard that tracks performance, and in many cases, actual financial impact of social and community efforts. In short: Brands have to rethink their social and community strategies from an exchanged-value perspective, or risk losing community their community.

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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth- Social Network Strategy

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. Because, hey it’s about being social, not flogging stuff.

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