Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth- Social Network Strategy

Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. Monetization Online Communities revenue social media social networks 50 cent apple bottom line engadget ROI share price stock

ROI 98

Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth- Social Network Strategy

digital economy Monetization Money Online Communities press social media social networks The Australian donations Facebook Fundraising group buying laurel papworth ROI Twitter How much is a a Tweet worth, in dollar terms?

ROI 77

Trending Sources

What is your Social Media ROI? Who Cares?

Ant's Eyeview Blog

The ongoing crusade of answering “what it the ROI of social media?”, Two years ago I blogged about “ Coping with Social Media ROI ” especially since ROI was the yellow flag thrown onto the playing field to stall social media efforts. If you can’t measure the ROI, we can’t spend money on social media. This season, however, I’m optimistic that the ROI question gets traded for “what should I measure?”. How do you measure Social Media ROI?

ROI 41

How the Client Experience Defines the New ROI of Social Business – Finally, A New KPI in the Making

Elsua

How the Client Experience Defines the New ROI of Social Business. The dialogue has evolved, although we may at times still have the impression we are running a circus, as Carrie Young brilliantly indicated in “ Social ROI = Return On Insanity ” This happens when we stop thinking outside of the box and the inertia kicks in that’s so pernicious in the business world: only measuring the low hanging fruit.

2014 51

It’s Time to Flip the Social Media & Community ROI Equation on its Head

Online Community Strategy

Tagged: collaborative economy , Online Community , roi , social business , social media , Strategy , value. Online Community collaborative economy roi social business social media Strategy value It’s no secret that many Brands realize tremendous value from their social media and online community efforts. Value in the form of cost-reduction for support and service, ideas for and feedback on products, product and brand advocacy… the list goes on and on.

2015 21

Forrester Groundswell 2011 Awards: AT&T – Proving the ROI of Social Media for Customer Service

Ant's Eyeview Blog

The question often posed to social media practitioners by senior executives is: what’s the ROI of Social Media? Despite these impressive results, Senior Leaders still questioned the ROI of Social Media for Customer Service. How do you prove Social Media ROI?

2011 14

Statistics: Why integrate Facebook into your business

Laurel Papworth- Social Network Strategy

Facebook Online Communities revenue social media social networks statistics online community ROI social networkSTATISTICS WITHIN What are the social media statistics of engaging on Facebook?

Question: #Slactivism vs #NoMakeupSelfie – #socialmedia

Laurel Papworth- Social Network Strategy

ROI of social media in Not for profit and charity space. Monetization Not For Profit revenue social media #givingTuesday #nomakeupselfie campaign charity nfp return on investment ROI

2014 33

Creating Passionate Users: User Community and ROI

John Tropea - Delicious Community

Main | Update/Joint Statement with Chris Locke » User Community and ROI Every time I give a talk, someone always asks, "Thats all good and nice that helping users learn is the key to creating passionate users.

ROI 6

Social Media ROI Is Meaningless

Community Guy

Social Media ROI is meaningless. But if you product or service isn’t relevant or isn’t up to snuff, then concerning yourself with your Social Media ROI is the wrong place to start your planning. There, I said it. OK, maybe that’s not entirely true.

Building Online Communities by the Numbers - ClickZ

Delicious/choconancy/online_community

Tags: metrics ROI online_community

What’s the ROI of the phone?

Community Guy

My genius business partner, Sean O’Driscoll talks about social, ROI, and other genius points. This one is well worth the watch.

Higher Education Records ROI for Social Media

Portals and KM

Here is another study,  Higher Ed Documents Social Media ROI: New Communications Tools Are a Game Change r, by Nora Ganim Barnes and her colleagues at the University of Massachusetts Dartmouth Center for Marketing Research. They have been watching trends in social media usage at US colleges and universities since 2007 providing unique longitudinal data. Here is last year’s study - Social Media Use Continues to Expand in US Higher Education.

Blog>> Metrics, ROI, Monitoring and Evaluation Again

Green Chameleon

Matt Moore is doing some interesting thinking around ROI, and to the quantitative/qualitative mix, he’s now adding ‘credibility’ or ‘authority’ of the project leader as an important but usually neglected issue.

ROI or COI (centres of influence)

Governance in a Networked World

Off course I agree with him that for networks its much esier to sell the centres of influence that ROI. I've just read this post from Troy Janisch about 'Selling Social to the C-Suite'. link] Nevetherless at some point we have to demonstrate a relationship (hopefully positive) between a focus on COI and ROI.the grim reality

Organising Knowledge » Marti Heyman on ROI for Taxonomy Initiatives

Green Chameleon

www.straitsknowledge.com blog articles how-to guides events publications book videos about Marti Heyman on ROI for Taxonomy Initiatives Hot on the heels of Christine Connors came Marti Heyman with a typically forthright and pragmatic presentation on the issues around developing an ROI case for a taxonomy initiative. In part 1 Marti outlines the reasons why typical ROI doesn’t work.

The Role of Brands in Online Communities

Online Community Strategy

Community 101 Community Management Marketing Online Community roi Social Business social media Strategy brand faceberg social marketing valueT here seems to be a wave of bad advice and misguided thinking regarding where and how brands should engage with their communities.

Roles 31

ROI encore

Engineers without Fears

Luis continues to write about social computing ROI here and here. Remembering that ROI calculations are an attempt to render assumptions, beliefs & wishes into a quantitative language, then surely the ROI for social computing tools (& I agree with Luis that these are fundamentally social tools) will vary from depending on the assumptions, beliefs & wishes of the organisations concerned. collaboration roi e2.0

Green Chameleon » Metrics, ROI, Monitoring and Evaluation Again

Green Chameleon

www.straitsknowledge.com blog articles how-to guides events publications book videos about Metrics, ROI, Monitoring and Evaluation Again Some updates on the monitoring and evaluation of KM front.

Coping with Social Media ROI

Ant's Eyeview Blog

For the past 3 years (since I have been reading on this topic) there have been countless blog posts on Social Media ROI (Return on Investment; not the equally popular Risk of Ignoring). ROI has been incorrectly positioned to be the critical element to signal credibility. I think ROI got a bad wrap. ROI is thrown around anytime someone outside of Finance needs to justify a corporate spend. My advice is address head-on the ROI question.

The Social Media ROI Obsession

Online Social Networking

Is our preoccupation with measuring social media ROI counterproductive? Regarding return on investment, Chris pointed out that measuring the ROI of social media was like trying to measure the ROI of a friendship. I agreed with Chris’ assessment of social media, but let me ask you this question: What about measuring the ROI of your reputation? Marketing tends to revolve around cost per acquisition and ROI.

TransUnion Provides Good Example of Social Media ROI

Portals and KM

I read a nice case study, ROI on social networking? I do not know if there is a ROI new but it does show the power of social media TransUnion is leading the way , on the LCG Enterprise Technology Blog. TransUnion implemented Socialtext. It makes three good points. First TransUnion is savings millions by leveraging social networks to develop creative solutions to overcome very real budget constraints.

How to Answer the ROI of Social Media Question

Ant's Eyeview Blog

When encountered with the question, “What’s the ROI of Social Media?&# So, as Sean says, when answering the ROI question – make sure to pause, take a moment to think about what what the person is really asking. Tags: AEV Blog roi Social Media

UC And ROI: IBM's Truth And Fiction Example

Collaborative Thinking

I caught a couple of blog posts on the IBM Keynote for UC ( Lotusphere Message: Yes There Is a UC ROI ) and then one on the Sametime blog (see below). Overall - I give IBM 3 Thumbs-Up and 5 Thumbs-Down: The ROI of Unified Communications & Collaboration. the initial investment…and the ROI just gets better and better in year 2 and beyond.

ROI, KPI, QED

Social Abacus

I was talking to someone about ROI and seemingly put her on the spot by asking how she currently calculates the return on her many efforts. Because ROI has evolved to such a confusing concept. Usually people interested in ROI are more intent on figuring out what to measure-- the "health" or "vibrancy" of a community, or how "engaging" a blog is.

UC And ROI: Round2: IBM's Truth And Fiction Example

Collaborative Thinking

John Del Pizzo from the IBM Sametime team responded to my post - but, I'm not persuaded by the counter-arguments. . Point 1. He dinged us on: ".the the total cost of ownership is not clearly outlined, a reasonable TCO model would establish a timeline (say 3 years) and include the total costs, including various weighting factors for planning, operational support, integration costs, help desk, change management, and so on.". As I helped work up these estimates, I'll take the heat for this one.

Don't get high in your own ROI

Engineers without Fears

Luis is writing about ROI here and here. So we cannot ignore ROI or label it "uncool". ROI is a way for certain groups of people (mostly with MBAs) to understand something. Frankly, I think that the ROI for wikis is pretty clear = Email + Word - A World of Pain = Productivity but I would agree that more research would help here. However actually constructing an ROI argument is a messy, political activity. roi e2.0

Beware of the ROI buzzword

Web Community Forum

P eter Kim wisely warns us : ROI is a term with a real definition. In tougher economic times, it’s harder to get away with experimental marketing, especially if it’s hard to quantify: Calculating ROI from social media efforts is no different. If ROI doesn’t apply to social media marketing, then social media should not be used for marketing.

Beware of the ROI buzzword

Web Community Forum

P eter Kim wisely warns us : ROI is a term with a real definition. In tougher economic times, it’s harder to get away with experimental marketing, especially if it’s hard to quantify: Calculating ROI from social media efforts is no different. If ROI doesn’t apply to social media marketing, then social media should not be used for marketing.

Online Community Success and ROI | Will Pate's Blog

Delicious/choconancy/online_community

Will Pate's take on online community metrics and ROI. Tags: metrics ROI online_community

ROI 0

why roi is a terrible place to start

Engineers without Fears

community are pondering RoI. Once they feel the need, then you bring out the RoI to keep the CFO happy. RoI follows need. Once you have identified a problem, shown you have a solution and found those people with that problem then (and only then) does the RoI come into play. The RoI should show that your solution is the best and most cost effective solution to that problem (Remember: All RoIs are always comparative - the alternative is often "do nothing").

It’s Time to Flip the Social Media & Community ROI Equation on its Head

Online Community Strategy

Tagged: collaborative economy , Online Community , roi , social business , social media , Strategy , value. Online Community collaborative economy roi social business social media Strategy valueIt’s no secret that many Brands realize tremendous value from their social media and online community efforts. Value in the form of cost-reduction for support and service, ideas for and feedback on products, product and brand advocacy… the list goes on and on.

Community ROI Report

John Tropea - Delicious Community

Blog About Ed Projects Services Community ROI Report November 21, 2007 – 1:39 pm Forum One have released another of their very handy online community survey reports, this time about Community ROI. I’m hearing a lot about The ROI of communities and it reminds me of the baying for the ROI of ‘Knowledge Management’ from the commercial members of organisations as the KM-ers tried to introduce KM stuff some years ago.

Community ROI, Metrics, and Events

John Tropea - Delicious Community

» Warning : join() [ function.join ]: Invalid arguments passed in /mnt/local/home/fastwonderblog/fastwonderblog.com/wp-content/themes/k2/app/includes/info.php on line 697 "> Community ROI, Metrics, and Events Published by Dawn on December 10, 2007 in community. ForumOne has also released a couple of interesting reports: Online Community ROI Online Community Metrics Related Fast Wonder Posts: Fast Wonder is Now a Community Podcast, too!

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Sooooo many… Whats the ROI (return on investment) of social media and how do I explain that to clients in business terms ? Shares Looking for an advanced social media course in Sydney ?

2015 143

acidlabs » Social network ROI in business

John Tropea - Delicious Social Network KM

home What we do Meet us Clients Partners Public speaking Press coverage browse ↓ asides (206) featured (33) posts (387) speaking (12) posts Social network ROI in business 26 March 2008 | 4 Comments Hello! The notion of ROI on social networking tools in business (Enterprise 2.0) has been the subject of significant discusson and research the past few months; mostly drawing the conclusion that seeing ROI in terms of dollars on Enterprise 2.0 acidlabs Conversation.

Community ROI / Online Community Unconference 2007

John Tropea - Delicious Community

5 Revisions Print Tools Export as HTML Export to PDF Export to Word Community ROI hide OCU_ROI.pdf Community ROI Or … Wild Goose Chase Or … Justifying Online Communities Or … The ROI Narrative (posted by Holly Pendleton) Categories: • Support • Product Development • Marketing • HR • Metrics that have been compiled to date: (Joe Cothrel @ Lithium) • Community users remain customers 50% longer than non-community users.

Enterprise 2.0 Study Needs Participants

Portals and KM

  They are asking questions such as: what tools organizations are using and why, how budgets are being allocated, and how the ROI is measured. Jacob Morgan at Chess Media Group is conducting a study on enterprise 2.0 and collaboration.  The purpose of the survey is to address issues that executives will find relevant when considering to invest in enterprise 2.0 initiatives. 

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

If you are looking at the ROI (return on investment) for a social media budget, check the COI (cost of inaction) – playing catchup is a losers game. The Top 6 Reasons why a business doesn’t need social media.

2016 124

Measuring Economic Impact of Using Cloud-Based Services: Google Apps

Portals and KM

In May 2010, Google commissioned Forrester to examine the total economic impact and expected return on investment (ROI) enterprises may realize by switching from legacy email and productivity solutions to Google Apps. They certainly found some impressive numbers in the ROI.

Cloud 43