How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

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Lance Armstrong and a tweeted Social Media Press Release

Laurel Papworth- Social Network Strategy

Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE.

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Lotusphere 2011 Notes: Press Conference

Portals and KM

IBM provided a press conference with a number of their senior execs including, Alistair Rennie, General Manager, Collaboration Solutions and Doug Cox. This is the second in a series of my notes on Lotusphere 2011. To the left you can see the sun rise as I went to the first session.

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Lotusphere 2012 Notes: Monday Morning Press Q&A

Portals and KM

These notes cover the Monday morning press Q&A with Mike Rhodin, IBM Senior Vice President, Software Solutions Group; Alistair Rennie, IBM General Manager, Social Business; and Jeff Schick. This is another in a series of my notes on Lotusphere 2012.

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Blog>> Origins Gets Press

Green Chameleon

The Straits Times today had a double page spread on the Origins Conference and its parent, the Singapore International Storytelling Festival. Some interesting quotes from our speakers that have me looking forward to the event even more. If you haven’t booked your place yet, time is running out

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12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth- Social Network Strategy

I amble ever hopeful from the microhub site to the social sites but The Facebook page and the Twitter channel are used to promote, you guessed it, more advertising and press releases. I once received a press release as a hard copy printed paper wrapped around a bottle of champagne.

2012 285

An electronic edition is in press

Digital Habitats

“In press&# as in “in the works&# not in a printing press. We’re working on an electronic edition of Digital Habitats. Can’t say how long it will take, but we are working on it.

2011 142

What presses your buttons?

Viv Mcwaters

The term ‘change management’ presses my buttons. So instead of responding straight away with a rant, I thought I’d explore what the term means to me. First ‘change’ – there’s two types of change: change that I initiate, like changing jobs or moving house, or taking a vacation.

2009 100

An electronic edition is in press

Digital Habitats

“In press” as in “in the works” not in a printing press. We’re working on an electronic edition of Digital Habitats. Can’t say how long it will take, but we are working on it. It turns out that all those tables and pictures that make the book a useful handbook present some special challenges when publishing it in an electronic format.

2011 100

Nice Press for AppGap on Future Changes

Portals and KM

Future Changes has a series on blogs to watch in 2009. One was the AppGap , the group blog I am pleased to be involved with. The post said that AppGap is: “A blog about the future of work and the role new tools play in addressing age-old problems. It’s sponsored by Intuit and built by an excellent little company called Beeline Labs. Here’s what makes it great: it’s written by a group of contributors, most of whom are not employees of Intuit.

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Stop the presses! I agree with Jeff Jacoby!

Endless Knots

It happened. Rarer than a celestial line-up. Boston Globe's Jeff Jacoby, whose columns typically leave me, variously, shaking my head wondering how small-thinking a good writer can be or, worse, wondering how such poorly reasoned pieces can make it past. Books Boston

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Beyond Sharing: Reimagining the Digital Newsroom with SharePoint (Chad Schorr, Associated Press) - Share 2012, Atlanta

Michael Sampson - Currents

Chad Schorr from Associated Press is talking about reimagining the digital newsroom with SharePoint. The AP built a new editorial approach on SharePoint for publishing news. Three themes: - SharePoint can be used for your tier 1 mission critical applications. You can run your business on SharePoint. SharePoint is a foundation for solutions. Get creative and don't feel confined. SharePoint is "Office Server" (the server for Office).

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Press 1 if you want us to treat you like a machine; Press 2 if you want to be treated like a human being

Governance in a Networked World

why is the "press 8 if you want to talk to a person" always the last option!). A number of years ago a wrote an article entitled "Re-humanising the Corporation" as a parody of the more famous "Re-engineering the Corporation" book which launched the business process re-engineering movement. Yesterday I was facilitating a value network analysis workshop with some folks from Centrelink.

2010 109

Collaborative Thinking: Social Media Press Release - Is There Such A Thing?

Collaborative Thinking

Collaborative Thinking Perceptions on collaboration and social software by Mike Gotta « Thinking In Terms of "Literacy" | Main | Recommended Reading: HBR Working Papers » January 31, 2008 Social Media Press Release - Is There Such A Thing? Im still absorbing this trend - sometimes I feel like it if walks like a duck, quacks like a duck - its a duck (YAPR "yet another press release").

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Stop(ped) the presses at 140 papers and counting

Endless Knots

For any of us who got our start getting high on newsprint and printers' ink (legal but so addictive that at 16 I preferred reporting from 3-11 at The Pottstown Mercury to going to the drive-in to meet boys), the transformation from packed newsroom and the ca-thunk of presses churning out papers to sitting alone and googling for sources--while charming in its own right and oh-so-efficient--is nevertheless unnerving and filled with loss.

2009 104

Stop press: government offers 'rant' funding

Neighbourhoods

There's a rather vague Cabinet Office news release today about funding opportunities in European Year of Volunteering.

Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth- Social Network Strategy

so I pressed the “Tweet this Purchase” button. digital economy Monetization Money Online Communities press social media social networks The Australian donations Facebook Fundraising group buying laurel papworth ROI Twitter How much is a a Tweet worth, in dollar terms?

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Dentsu Aegis Network Acquires DWA to Further Boost B-to-B Capability at Merkle

Chris Corrigan

Ad & Media Strategies Ad Groups & Agencies Digital Marketing Press Releases dentsu aegis network dwa people based marketingNEW YORK – Dentsu Aegis Network announces that it has acquired the global B-to-B digital media and marketing agency, DWA.

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IBM Press room - 2008-03-04 IBM Announces Services for Collaboration - United States

John Tropea - Delicious Collaboration

Australia Defence Force ADF and social media

Laurel Papworth- Social Network Strategy

government Online Communities press social media Social Media Australia social networks agency Australia australian defence force crikey george pattersonWhen Crikey asked me for a quote on The Australian Defence Force employing George Patterson agency to do a social media review, I agreed.

Buddy Press Turns Wordpress Into Social Network - Covering All That's Social All the Web

John Tropea - Delicious Social Network

Friendster Beats Facebook to the Punch » Buddy Press Turns Wordpress Into Social Network Posted by Nick ONeill on November 10th, 2007 9:22 PM I have been working on a way to integrate social networking into the Social Times website. According to the Buddy Press website, “BuddyPress will completely transform a vanilla installation of Wordpress MU into a fully functional social network platform.&# I cannot wait for the new Buddy Press plugins are released.

ABC Radio: Nightlife with Tony Delroy and me

Laurel Papworth- Social Network Strategy

Online Communities Radio business press social media social networks abc nightlife abc radio Australia enterprise paul wallbank tony delroy web 2.0I will be on Nightlife on ABC Radio this THURSDAY night from 10pm. Nightlife… with Tony Delroy.

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Australia: Crap time for traditional media

Laurel Papworth- Social Network Strategy

Tags: PBL Media heritage media fairfax traditiona media Seven Network Greg ansley New Zealand press Australia Herald on sunday

Australia: Fairfax on verge of collapse

Laurel Papworth- Social Network Strategy

Tags: social media Media heritage media fairfax landeryou press Australia vex news

Green Chameleon » Rumsfeld on Ignorance

Green Chameleon

Is that muffled laughter from the press corps in the background as he strives to make his point?

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TypePad Journalist Bailout Program

Laurel Papworth- Social Network Strategy

Tags: online communities social networks blogging sacked journalists citizen journalists bailout press typepad social media proprietors blogs

Going Beyond Social Media

Online Social Networking

Not only social media but search engine optimization , press releases , email marketing — and even advertising — all figure in my web strategy. I would love to spend my entire workday blogging , social bookmarking and business networking.

Celebrate Community Manager Appreciation Day 2012 with Dell (and Me) on Google+

Managing Communities

ManagingCommunities.com Pressphoto credit: Dell’s Official Flickr Page The third annual Community Manager Appreciation Day, originally started by Jeremiah Owyang, will be celebrated on January 23. In honor of this event, Dell will be hosting an hour long Google+ Hangout on their Google+ profile, starting at 1 PM ET (UTC/GMT -5). During the hour, there will be [.].

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Let’s Meet at South by Southwest Interactive 2012

Managing Communities

PressFor the fifth consecutive year, I am fortunate enough to be speaking at South by Southwest Interactive in Austin, Texas. What’s different this year is that I will be on a panel for the first time, following two book readings, one Core Conversation (an audience focused presentation by 1 or 2 people) and one solo [.].

2012 58

Future of Newspapers

Laurel Papworth- Social Network Strategy

Tags: time charlie rose social media The New York Daily News Media future of newspapers Wall Street Journal Robert Thomson Mort Zuckerman press social media proprietors Walter Isaacson

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See Me at SXSW Interactive 2011: “27 (Fun!) Ways to Kill Your Online Community”

Managing Communities

ManagingCommunities.com PressSouth by Southwest (SXSW) Interactive 2011 is just around the corner: March 11 through 15 in Austin, Texas. Not only will I be in town for the entire event, but I’m happy to say that I’ll be presenting “27 (Fun!) Ways to Kill Your Online Community&# on March 13 at 5 PM in Salon K [.].

2011 59

Collaborative Thinking: What A Yahoo! Acquisition Might Mean To Microsoft

Collaborative Thinking

Acquisition Might Mean To Microsoft Notes from the conference call this morning: Press release : "Transaction valued at approximately $44.6

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Green Chameleon » Marketroid Oppression and the Word Triage Game

Green Chameleon

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Video: “Social Media: The Bad and the Ugly” Panel at BlogWorld Expo 2009 with Amber Naslund, Robert Scoble and Wayne Sutton

Managing Communities

Humor ManagingCommunities.com Press photo credit: BuzzShift Last year at BlogWorld & New Media Expo (this year’s iteration is October 14-16 in Las Vegas and I’ll be there), I led a panel titled “Social Media: The Bad and the Ugly&# with Amber Naslund, Robert Scoble and Wayne Sutton. On the panel, we talked about trends in social media that concerned [.].

Where You Can Find Me, The A Team and the SitePoint Podcast During BlogWorld & New Media Expo 2010

Managing Communities

Tags: Managing Online Forums (Book) ManagingCommunities.com Press

Keynoting at Podcamp Topeka in Topeka, KS on November 6 (Please Attend and/or Sponsor!)

Managing Communities

Tags: Managing Online Forums (Book) ManagingCommunities.com Press

What I’ll Be Talking About at BlogWorld & New Media Expo 2010

Managing Communities

Tags: Press

2010 57

Two Years of “Managing Online Forums”

Managing Communities

Tags: Managing Online Forums (Book) Press

My WordCamp Raleigh 2010 Recap

Managing Communities

Tags: ManagingCommunities.com Press

Upcoming Speaking in Engagements in Atlanta, Los Angeles, Kansas City and Raleigh

Managing Communities

Managing Online Forums (Book) ManagingCommunities.com PressAfter taking a speaking break for a few months, it is time to get back on the road. This fall, I am joining the Social Media Masters tour from Social Media Club. The conference series bills itself as “an advanced level conference for marketing and communications professionals.&# It’ll hit five cities and I’ll be speaking [.].

My Epic Blog World & New Media Expo 2009 Recap

Managing Communities

Tags: Managing Online Forums (Book) ManagingCommunities.com Press

Video: Online Community, Choosing a Niche and Building Your Brand on The Rise To The Top

Managing Communities

Managing the Community ManagingCommunities.com Press A few weeks ago, I had the honor of appearing on David Garland’s awesome web video show for entrepreneurs, The Rise To The Top. We chatted about my background, the power of online community and how to pick a niche and be successful. We also talked about how I built my brand and how I [.].

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Speaking in Raleigh and Greenville, North Carolina This Month

Managing Communities

Tags: Press