How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

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12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth- Social Network Strategy

I amble ever hopeful from the microhub site to the social sites but The Facebook page and the Twitter channel are used to promote, you guessed it, more advertising and press releases. I once received a press release as a hard copy printed paper wrapped around a bottle of champagne.

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Trending Sources

Lotusphere 2012 Notes: Monday Morning Press Q&A

Portals and KM

These notes cover the Monday morning press Q&A with Mike Rhodin, IBM Senior Vice President, Software Solutions Group; Alistair Rennie, IBM General Manager, Social Business; and Jeff Schick. This is another in a series of my notes on Lotusphere 2012.

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Lotusphere 2011 Notes: Press Conference

Portals and KM

IBM provided a press conference with a number of their senior execs including, Alistair Rennie, General Manager, Collaboration Solutions and Doug Cox. This is the second in a series of my notes on Lotusphere 2011. To the left you can see the sun rise as I went to the first session.

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Lance Armstrong and a tweeted Social Media Press Release

Laurel Papworth- Social Network Strategy

Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE.

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Beyond Sharing: Reimagining the Digital Newsroom with SharePoint (Chad Schorr, Associated Press) - Share 2012, Atlanta

Michael Sampson - Currents

Chad Schorr from Associated Press is talking about reimagining the digital newsroom with SharePoint. The AP built a new editorial approach on SharePoint for publishing news. Three themes: - SharePoint can be used for your tier 1 mission critical applications. You can run your business on SharePoint. SharePoint is a foundation for solutions. Get creative and don't feel confined. SharePoint is "Office Server" (the server for Office).

An electronic edition is in press

Digital Habitats

“In press&# as in “in the works&# not in a printing press. We’re working on an electronic edition of Digital Habitats. Can’t say how long it will take, but we are working on it.

What presses your buttons?

Viv Mcwaters

The term ‘change management’ presses my buttons. So instead of responding straight away with a rant, I thought I’d explore what the term means to me. First ‘change’ – there’s two types of change: change that I initiate, like changing jobs or moving house, or taking a vacation.

Celebrate Community Manager Appreciation Day 2012 with Dell (and Me) on Google+

Managing Communities

ManagingCommunities.com Pressphoto credit: Dell’s Official Flickr Page The third annual Community Manager Appreciation Day, originally started by Jeremiah Owyang, will be celebrated on January 23. In honor of this event, Dell will be hosting an hour long Google+ Hangout on their Google+ profile, starting at 1 PM ET (UTC/GMT -5). During the hour, there will be [.].

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Embargoed Press Releases and social media

Laurel Papworth- Social Network Strategy

The first time I got an “embargo-ed&# press release I had to go ask someone -oh, ok, Twitter – what it was. Everyone takes a press release, blindfolds themselves then takes ten paces back, turns and fires. Press agrees not to write before that time.

An electronic edition is in press

Digital Habitats

“In press” as in “in the works” not in a printing press. We’re working on an electronic edition of Digital Habitats. Can’t say how long it will take, but we are working on it. It turns out that all those tables and pictures that make the book a useful handbook present some special challenges when publishing it in an electronic format.

Nice Press for AppGap on Future Changes

Portals and KM

Future Changes has a series on blogs to watch in 2009. One was the AppGap , the group blog I am pleased to be involved with. The post said that AppGap is: “A blog about the future of work and the role new tools play in addressing age-old problems. It’s sponsored by Intuit and built by an excellent little company called Beeline Labs. Here’s what makes it great: it’s written by a group of contributors, most of whom are not employees of Intuit.

Stop the presses! I agree with Jeff Jacoby!

Endless Knots

It happened. Rarer than a celestial line-up. Boston Globe's Jeff Jacoby, whose columns typically leave me, variously, shaking my head wondering how small-thinking a good writer can be or, worse, wondering how such poorly reasoned pieces can make it past. Books Boston

Let’s Meet at South by Southwest Interactive 2012

Managing Communities

PressFor the fifth consecutive year, I am fortunate enough to be speaking at South by Southwest Interactive in Austin, Texas. What’s different this year is that I will be on a panel for the first time, following two book readings, one Core Conversation (an audience focused presentation by 1 or 2 people) and one solo [.].

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Going Beyond Social Media

Online Social Networking

Not only social media but search engine optimization , press releases , email marketing — and even advertising — all figure in my web strategy. I would love to spend my entire workday blogging , social bookmarking and business networking.

Stop(ped) the presses at 140 papers and counting

Endless Knots

For any of us who got our start getting high on newsprint and printers' ink (legal but so addictive that at 16 I preferred reporting from 3-11 at The Pottstown Mercury to going to the drive-in to meet boys), the transformation from packed newsroom and the ca-thunk of presses churning out papers to sitting alone and googling for sources--while charming in its own right and oh-so-efficient--is nevertheless unnerving and filled with loss.

Collaborative Thinking: Social Media Press Release - Is There Such A Thing?

Collaborative Thinking

Collaborative Thinking Perceptions on collaboration and social software by Mike Gotta « Thinking In Terms of "Literacy" | Main | Recommended Reading: HBR Working Papers » January 31, 2008 Social Media Press Release - Is There Such A Thing? Im still absorbing this trend - sometimes I feel like it if walks like a duck, quacks like a duck - its a duck (YAPR "yet another press release").

See Me at SXSW Interactive 2011: “27 (Fun!) Ways to Kill Your Online Community”

Managing Communities

ManagingCommunities.com PressSouth by Southwest (SXSW) Interactive 2011 is just around the corner: March 11 through 15 in Austin, Texas. Not only will I be in town for the entire event, but I’m happy to say that I’ll be presenting “27 (Fun!) Ways to Kill Your Online Community&# on March 13 at 5 PM in Salon K [.].

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Australia Defence Force ADF and social media

Laurel Papworth- Social Network Strategy

government Online Communities press social media Social Media Australia social networks agency Australia australian defence force crikey george pattersonWhen Crikey asked me for a quote on The Australian Defence Force employing George Patterson agency to do a social media review, I agreed.

Press 1 if you want us to treat you like a machine; Press 2 if you want to be treated like a human being

Governance in a Networked World

why is the "press 8 if you want to talk to a person" always the last option!). A number of years ago a wrote an article entitled "Re-humanising the Corporation" as a parody of the more famous "Re-engineering the Corporation" book which launched the business process re-engineering movement. Yesterday I was facilitating a value network analysis workshop with some folks from Centrelink.

Upcoming Speaking in Engagements in Atlanta, Los Angeles, Kansas City and Raleigh

Managing Communities

Managing Online Forums (Book) ManagingCommunities.com PressAfter taking a speaking break for a few months, it is time to get back on the road. This fall, I am joining the Social Media Masters tour from Social Media Club. The conference series bills itself as “an advanced level conference for marketing and communications professionals.&# It’ll hit five cities and I’ll be speaking [.].

Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore

Laurel Papworth- Social Network Strategy

Note: I am NOT saying the Press don’t need to be protected – Australia currently rank 28th between Ghana and Suriname for our press “freedoms ” and we’re heading DOWN the list. Media group Reporters Without Borders rated Bangladesh 146th among 180 countries in a ranking of press freedom last year.” They have codified this law so they can go after the press if they cross the line.”

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IBM Press room - 2008-03-04 IBM Announces Services for Collaboration - United States

John Tropea - Delicious Collaboration

IBM 0

A Big System Organizing Method

Networking Action

Our usual tools of interviews, mapping, dialogues and the growing range of meeting processes can’t deliver the scale and handle the complexity that characterize many of the pressing issues of today. We need new methodologies to develop networks. And they’re … Net Dev GFI mapping

Buddy Press Turns Wordpress Into Social Network - Covering All That's Social All the Web

John Tropea - Delicious Social Network

Friendster Beats Facebook to the Punch » Buddy Press Turns Wordpress Into Social Network Posted by Nick ONeill on November 10th, 2007 9:22 PM I have been working on a way to integrate social networking into the Social Times website. According to the Buddy Press website, “BuddyPress will completely transform a vanilla installation of Wordpress MU into a fully functional social network platform.&# I cannot wait for the new Buddy Press plugins are released.

Mark Zuckerberg as POTUS? President of USA and Facebook?

Laurel Papworth- Social Network Strategy

There’s quite a shift at the moment with the heavy hitters in social media and peer communities making a play into politics.

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3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth- Social Network Strategy

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring.

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Singapore Social Media Workshop for PR and Online Media: September 2011

Laurel Papworth- Social Network Strategy

If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! Workshop B: Social Media Monitoring Tools and a Social Media Press Room. learn how to build a social media newsroom for social media press releases (using free tools) instead of sending out PDFs to journalists and bloggers.

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List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

can press community members into creating a lot of spoof anti-ads around your brand. Ah well, all Press is Good Press, no? click to see the secret anti ad. Consumers Make (Parody) Ads Too.

Boundaries and Limits of Networked and Connected Learning

Jenny Connected

2016, in press). Nyu Press. The second Networked Learning Conference Hotseat starts on Sunday 8 th November and will run until the 14 th.

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How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Instagram for photos, YouTube for videos, Twitter for Press, LinkedIn for Employer Branding. Students: please note the social media press release lectures covers examples. Shares How to write a #socialmedia strategy for Gov, Organisations.

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Mary Poppins Online Community – Social Media Manager Leah Howard

Laurel Papworth- Social Network Strategy

Please note: there was no social media press release available so I’ve had to make do… You can see a list of my other video podcasts either on iTunes or YouTube.

Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth- Social Network Strategy

In other words Media have the content/articles/shows, Organisations have the advertisement/Press Release/Promotion. Mongrel Media: Traditional vs Corporate vs Social Media. Bought vs Owned vs Earned Attention. Which will win?

Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth- Social Network Strategy

You’ll see how to build a social media monitoring dashboard, set up social media press release site, learn the difference between a 9 step social media strategy, a 5 step campaign and so on. monitoring a social media news room (no more PDF press release!)

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Social Media Crisis: Australian Securities Exchange crash ASX

Laurel Papworth- Social Network Strategy

Mistake Number One: Assuming The Press Don’t Use Social Media. Ignoring the Press is not a good idea. Ignoring the Press that use instant, always on social media as well as their own traditional channels, is a bigger mistake.

Australia: Crap time for traditional media

Laurel Papworth- Social Network Strategy

Tags: PBL Media heritage media fairfax traditiona media Seven Network Greg ansley New Zealand press Australia Herald on sunday

Australia: Fairfax on verge of collapse

Laurel Papworth- Social Network Strategy

Tags: social media Media heritage media fairfax landeryou press Australia vex news

Calm Leadership is Vital to Strong Community Management

Managing Communities

A few days ago, NBC News released a full episode of “Meet the Press” from March 28, 1965, which featured Dr. King. photo credit: jsmjr In the United States, today is Martin Luther King, Jr. Day, in honor of the late civil rights leader. It is embedded below. If you watch it, you’ll notice how [.]. Managing the Community

ABC Radio: Nightlife with Tony Delroy and me

Laurel Papworth- Social Network Strategy

Online Communities Radio business press social media social networks abc nightlife abc radio Australia enterprise paul wallbank tony delroy web 2.0I will be on Nightlife on ABC Radio this THURSDAY night from 10pm. Nightlife… with Tony Delroy.

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Sydney social media course 2013.

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