How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

2015 154

CEOs Don’t Understand Social Media The Australian

Laurel Papworth- Social Network Strategy

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. Can CEOs really afford to be oblivious to social media?

2013 133

Trending Sources

7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

Vanity Killed the Social Media Star

Elsua

Or, better said, it all comes down to, finally, come to terms with the fact that our very own self-importance has managed to destroy Social Media and just leave it at Media , as we become … it. Our social network.

2016 95

Traditional Media brainwashing Australians about Social Media

Laurel Papworth- Social Network Strategy

Telephones don’t stalk children, Social Media doesn’t intimidate them either. I must see a dozen articles a day trashing social media in traditional media. And who is responsible for the “social media is party media&# approach?

List of 12 Top Social Media Podcasts in 2012

Laurel Papworth- Social Network Strategy

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? and I am now working with Panel of smart Social Media people.

2012 96

Social Media and The Cone of Silence – Victoria Department of Justice

Laurel Papworth- Social Network Strategy

DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? It’s saying that social spaces are broadcast spaces. The other 7 steps to social media engagement ).

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth- Social Network Strategy

Or everything feels a bit “corporate”speak in a “social” space. So I’ve put together four types of social objects for you to play with. You can follow my podcasts on iTunes [link] (video) or [link] (audio) and YouTube Social Media Business.

2013 138

Google+ Hints at a Social Media Marketing Revolution

Alchemy of Change

How often do you follow companies, organizations or products on social networks? One of the interesting things about social networks like Facebook and Twitter is seeing which friends you share with other people.

Google 130

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth- Social Network Strategy

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. Economies of Social Scorecards. Trust and Social Scorecards.

Social Media at Work

Elsua

This time around Social Media @ Work. With the existence, and abundance, of social networking tools, we are no longer having to depend on one or two individuals, or a small team of communicators, to help spread the message around.

How Social Media can Fix the Troll and Bullying problem

Laurel Papworth- Social Network Strategy

This article covers: What is a troll, History of Trollling and How Social Media can Fix Trolling (how can society fix trolling, actually). The Village has to Fix the Monster – trolls – and use social media and social tools to do that.

2012 108

Mary Poppins Online Community – Social Media Manager Leah Howard

Laurel Papworth- Social Network Strategy

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show.

Paywall for News.com and Online Community Social Media

Laurel Papworth- Social Network Strategy

A few nights ago, I went to the bloggers/Twitterers briefing for News.com new digital subscriptons for news hosted by Chief Executive Officer – News Digital Media and The Australian Richard Freudenstein and The Australian’s editor Clive Mathieson. The New Fourth Estate is Social Media.

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . Measuring Social Media.

2013 88

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth- Social Network Strategy

Here are some social media courses for you (or perhaps, for someone you know) for June and July. All social media training below is held in Sydney – please contact laurel [at] communitycrew.com for other locations and inhouse corporate training.

2012 111

Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth- Social Network Strategy

Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? But your CEO “gets” social media, right? How to make $10million in one weekend of tweeting.

ROI 98

Enterprise: List of 40 Social Media Staff Guidelines

Laurel Papworth- Social Network Strategy

Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. Intel Social Media Guidelines [link].

Facial Recognition, Privacy and Social Media

Laurel Papworth- Social Network Strategy

augmented reality Online Communities social media social networks Facebook facial recognition privacy

Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth- Social Network Strategy

Mongrel Media: Traditional vs Corporate vs Social Media. I’m betting on the mongrel Corporate taking over Heritage AND Social channels. The perils of losing traditional media to corporate media and ending up with Mongrel Media. Mongrel Media.

Gary Hayes Social Media Count

Laurel Papworth- Social Network Strategy

Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute ? Social Network activity measured in real time. You might want to factor that into the social media counter! I just thought that was interesting… Gary Hayes Social Media Count is a post from: Laurel Papworth- Social Network Strategy.

12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth- Social Network Strategy

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births).

2012 109

Social Media for Training Departments in Companies

Laurel Papworth- Social Network Strategy

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Training departments and social media. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Social media improves staff retention (thanks again Deloittes!).

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth- Social Network Strategy

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Those who do not yet have any social media profiles online may struggle as this course is fast paced. AdAge named in the Top 150 Media Bloggers, and she is on Google’s Plus Recommended List.

2012 64

Social Media Clout: Klout them up – don’t you know who I am?

Laurel Papworth- Social Network Strategy

Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. Called the Press or Media list. I get sent goody bags and a junket to Queensland with media.

2012 82

Traditional Media reporting on Social Media

Laurel Papworth- Social Network Strategy

There’s a wild ride at the moment as traditional media slogs it out with social media. Stories that are popular in online communities become mainstream media news. And well, celebrities made by traditional media bite back in social networks.

Social Media courses – Facebook Twitter – 2013 Sydney Australia

Laurel Papworth- Social Network Strategy

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Social media workshops.

2013 51

Social Media: NAB Break Up Letter

Laurel Papworth- Social Network Strategy

NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. Social Media: NAB Break Up Letter is a post from: Laurel Papworth- Social Network Strategy.

5 steps to a social media marketing campaign

Laurel Papworth- Social Network Strategy

We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. Diagram Social Media Marketing Campaign.

Has Social Media Killed Off Privacy?

Laurel Papworth- Social Network Strategy

The Social Web becomes the Intelligent Web. Online Communities social media social networks facial recognition online community privacy real world social network tom tom

Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth- Social Network Strategy

The backlash was enormous on social media sites such as Twitter, on Facebook and so on. If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. How a Facebook page might save a company in Brand disgrace!

2012 71

Social Media Principle #3 Economies Have Currencies

Evolving Web

This post is third in a series of my Social Media Principles. The base post is 10 Social Media Principles. In a social media economy, the currencies are most often a combination of artifacts and recognition.

Social Media Call To Action: Bullied on a Bus

Laurel Papworth- Social Network Strategy

When Karen Huff (senior citizen) was bullied on a bus, the guy Max Sidorov that found the video on Facebook, reposted it to Indiegogo (a social fundraising site) and named and shamed the school involved.

2012 74

Rockyou fined and social media implications

Laurel Papworth- Social Network Strategy

Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts.

2012 55

Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth- Social Network Strategy

Those little “Facebook Share” and “Tweet This” buttons are starting to show real power in the emerging C2C (Customer to Customer) media channels. Eventbrite, the social ticketing site, sold another $2.52 How much is a a Tweet worth, in dollar terms?

ROI 77

Huffington Post Sells for $315m Social Media Revenue

Laurel Papworth- Social Network Strategy

I often write on social media revenue – how social media sites like blogs and forums and social networks monetize. Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors?

Freelancer – $25k in Australian social media competition

Laurel Papworth- Social Network Strategy

Great opportunity for someone wanting to “get their social media on&#. Also some points on social media timelines. Click here to read the full details and enter: freelancer social media competition town downunder. Social Media Timelines.

Got a Rubbish website? Social Media evaluation – Special Offer – $1800

Laurel Papworth- Social Network Strategy

Very very rare for me to blog about our special offers, whether it’s social media evaluation discounts or something else. How does Social Media Evaluation work? February 2012 SOCIAL MEDIA EVALUATION Special Offer is $1800.

Social Media and The Purpose to Serve

Elsua

Essentially, through the use of these digital tools they lead by example in demonstrating actively the huge potential and impact of the Social Web in each and everyone of us in our society.

Social Media Revolution 2011

Elsua

If you ever want to re-energise yourself or charge your batteries to keep living social #sbf11 is a good one example of how it can be done! Welcome to the Social Media Revolution 2011 ! Innovation Knowledge Management Learning Social Computing

2011 49