How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Shares How to write a #socialmedia strategy for Gov, Organisations. Do you have to write a social media strategy for a client? Do they say “our strategy is we have a Facebook Page and we think we need Twitter”? Focus on the Questions in the Strategy.

2015 151

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth- Social Network Strategy

Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Social Media Strategy.

2015 93

Trending Sources

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites?

2015 143

How to Do a Social Media Strategy- Workshop

Laurel Papworth- Social Network Strategy

Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Social Media Strategy Course (not tactical implementation of a Facebook Page!).

2014 113

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

2015 154

Australian Journalists and Social Media Influence

Laurel Papworth- Social Network Strategy

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media.

2012 141

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth- Social Network Strategy

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. Economies of Social Scorecards. Trust and Social Scorecards.

Financial Services and Social Media The Australian

Laurel Papworth- Social Network Strategy

If your financial services/advisor is not using social media, sack them. The real questions are: how can a market be so vulnerable to a single tweet, is this a new situation and what should financial boffins be doing about social media? Apple now engages with social media.

2013 87

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth- Social Network Strategy

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours ).

2014 89

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth- Social Network Strategy

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. Both types of shows have higher interaction on social sites during Ad breaks rather than during the shows. .

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course .

2013 88

iGoogle Finished – what’s your favourite RSS Dashboard social media monitoring?

Laurel Papworth- Social Network Strategy

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on.

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Social Media Intensive Course – August 2016 – Sydney Training

Laurel Papworth- Social Network Strategy

Are you looking for an intensive social media course for advanced or professionals? On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. 3 Day Social Media Intensive Workshop in Sydney. social media

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Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth- Social Network Strategy

Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? But your CEO “gets” social media, right? How to make $10million in one weekend of tweeting.

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Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth- Social Network Strategy

Here are some social media courses for you (or perhaps, for someone you know) for June and July. All social media training below is held in Sydney – please contact laurel [at] communitycrew.com for other locations and inhouse corporate training.

2012 111

Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth- Social Network Strategy

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Book social media course. Social Media Training June 2012.

2012 91

Gary Hayes Social Media Count

Laurel Papworth- Social Network Strategy

Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute ? Social Network activity measured in real time. You might want to factor that into the social media counter! I just thought that was interesting… Gary Hayes Social Media Count is a post from: Laurel Papworth- Social Network Strategy.

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth- Social Network Strategy

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Those who do not yet have any social media profiles online may struggle as this course is fast paced. AdAge named in the Top 150 Media Bloggers, and she is on Google’s Plus Recommended List.

2012 64

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth- Social Network Strategy

The only “social” part is to please please please blog about it, tugging on For A Good Cause™ heartstrings. Oh and more spamming of social channels as broadcast sites. So some social. The press release was about social media, yet had no online offering.

2012 110

Social Media courses – Facebook Twitter – 2013 Sydney Australia

Laurel Papworth- Social Network Strategy

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Social media workshops.

2013 51

Social Media: NAB Break Up Letter

Laurel Papworth- Social Network Strategy

NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. Social Media: NAB Break Up Letter is a post from: Laurel Papworth- Social Network Strategy.

Fascinating Social Media and SEO Case Study

Online Social Networking

The four-day International Watch Fair on Facebook , which begins Tuesday, is a free Facebook page event that’s open to the watch industry, the media and the public. My strategies include search engine optimization , social bookmarking , business networking and email campaigns , as well.

Four strategies profesionals for personal branding via social media

Joitske Hulsebosch

I am now convinced you can use social media very effectively and in a fun way to develop your professional identity. Online personal branding Social media provides a space for professionals to profile themselves as autonomous thinkers and professionals.

2012 34

Huffington Post Sells for $315m Social Media Revenue

Laurel Papworth- Social Network Strategy

I often write on social media revenue – how social media sites like blogs and forums and social networks monetize. Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors?

Freelancer – $25k in Australian social media competition

Laurel Papworth- Social Network Strategy

Great opportunity for someone wanting to “get their social media on&#. Also some points on social media timelines. Click here to read the full details and enter: freelancer social media competition town downunder. Social Media Timelines.

Social Media Crisis: Australian Securities Exchange crash ASX

Laurel Papworth- Social Network Strategy

No social media, no updates for hours. Mistake Number One: Assuming The Press Don’t Use Social Media. Ignoring the Press that use instant, always on social media as well as their own traditional channels, is a bigger mistake.

Got a Rubbish website? Social Media evaluation – Special Offer – $1800

Laurel Papworth- Social Network Strategy

Very very rare for me to blog about our special offers, whether it’s social media evaluation discounts or something else. How does Social Media Evaluation work? February 2012 SOCIAL MEDIA EVALUATION Special Offer is $1800.

3 More Social Media and Web Marketing Strategies for 2011

Online Social Networking

3 Key Social Media and Web Marketing Strategies for 2011 discussed the decline of open networking on Facebook , the revival of Ning networks and the continued relevance of websites and SEO in building your web presence.

2011 15

Social Media Training for February March 2012

Laurel Papworth- Social Network Strategy

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Social Media Campaign (one day course).

2012 40

Going Beyond Social Media

Online Social Networking

I would love to spend my entire workday blogging , social bookmarking and business networking. However, long ago I discovered that combining these activities with other outreach is both more efficient and more far reaching than relying on social media alone to build a web presence.

Social Media Marketing book review

Community Guy

Shama reviewed Social Media Marketing: The Next Generation of Business Engagement. Business StrategyTake a peek below, or on Shama’s site.

Social Media Exercise: Hoyts Cinema

Laurel Papworth- Social Network Strategy

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? Work in pairs or groups and figure out a strategy. Social Media Consultant?

The Cisco Social Media Listening Journey

Ant's Eyeview Blog

Social Media is not just a fun trend, it’s something that can really help drive business value. &# – Jeanette Gibson , Director of Social Media Marketing, Cisco. Stage 1 of the social media listening journey is traditional command and control.

Social Media Strategy & Monitoring Research

Online Community Report

The Social Media Strategy and Monitoring Survey was initiated in May of 2010. Additionally, the study identifies which social media sites are most commonly used and how success is measured. Social Media Business Goals. Social media guidelines.

What is your Social Media ROI? Who Cares?

Ant's Eyeview Blog

The ongoing crusade of answering “what it the ROI of social media?”, Two years ago I blogged about “ Coping with Social Media ROI ” especially since ROI was the yellow flag thrown onto the playing field to stall social media efforts. If you can’t measure the ROI, we can’t spend money on social media. What we SHOULD ask is “what do I need to measure to signal success with social media?”

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My Top 10 Social Media Sites

Online Social Networking

My top social media sites aren’t particularly the social sites that receive the greatest number of visitors. They’re social media sites I find the most pleasurable to use and that fit in some way into my search and social strategy.

Ning 24

7 steps to shutting down a social media site

Laurel Papworth- Social Network Strategy

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. More in Social Media is Not An Experiment. Export facilities to other social media sites.

Reflections from 2011 on The World of Social Media

Elsua

While everyone else out there on the Internet Blogosphere gets busy blogging away their predictions for 2012 around the world of Social (And whatever other word you would want to insert right after !), You could say that my favourite topic du jour all along has been The Social Enterprise.

2011 64

3 Key Social Media and Web Marketing Strategies for 2011

Online Social Networking

The social media and web marketing space is evolving, and we must therefore continually revise our social media and web marketing strategies and techniques. Social media sites send thousands of visitors per month to Online Social Networking.

Buy and sell social media fans with FanAuction

Community Guy

Simply put, FanAuction™ solves two of the biggest problems in social media today: How to quickly acquire new fans to prove social media ROI. Business Strategy

2011 49