Trending Sources

Etsy.com: Online Community Revenue

Laurel Papworth- Social Network Strategy

Etsy is a funky boutique of an online community, an independent online marketplace for handmade products and vintage goods where hand made jewellry, with tailor made skirts and vintage jackets live side by side with chocolates and photography.

Paywall for News.com and Online Community Social Media

Laurel Papworth- Social Network Strategy

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?

Mary Poppins Online Community – Social Media Manager Leah Howard

Laurel Papworth- Social Network Strategy

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show.

8 ways to deal with negative comments in online communities

Laurel Papworth- Social Network Strategy

How do you respond to a negative comment in an online community, on Facebook? Ignore the negative social media commenter. Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view.

Purpose Will Power Future Online Communities

Online Community Strategy

What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? that taps into the power of purpose to drive community engagement. Purpose-Driven Communities.

Attributes of Thriving Online Communities

Online Community Strategy

I got my start building online communities in 1999 with the launch of TechRepublic.com. I was first asked the question of (more or less) “What makes a thriving community” during the first few months of our growth, and frankly, I didn’t have a good answer at the time.

Purpose Will Power Future Online Communities

Online Community Strategy

What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Purpose-Driven Communities. Tactical goals in the context of a community experience, yes.

Traditional Media brainwashing Australians about Social Media

Laurel Papworth- Social Network Strategy

Telephones don’t stalk children, Social Media doesn’t intimidate them either. Don’t blame the online community tools. I must see a dozen articles a day trashing social media in traditional media.

Quiz: Social Media and Voice

Laurel Papworth- Social Network Strategy

Social Media & Voice: In the Attention Economy, if your content is boring (or at least not educational in some way) your engagement is going to suck. And if engagement sucks, social media pays it no never mind. Online Communities social media funny videos voice

2014 91

Sony online communities hacked

Laurel Papworth- Social Network Strategy

Playstation and other online communities have been hacked. If you are the community host YOU are responsible for protecting members online. Also, the consumer now has the same tools that big companies have – these guys are shutting down Sony, using community tools, as a response to the corporates shutting them down using corporate tools. Online Communities social media social networks hacker online community playstation sony

Australian Journalists and Social Media Influence

Laurel Papworth- Social Network Strategy

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. Which journalist/media person is missing?

2012 141

Online Community Activism with GetUp and Prosper

Laurel Papworth- Social Network Strategy

has initiated a social media campaign to encourage house buyers to abstain from bidding at auctions due to bloated house prices in Australia. Name : The only thing that will move governments, media and real estate spruikers is cold hard numbers. Don’t Buy Now! Prosper.org.au

SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth- Social Network Strategy

Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing. SMO (social media optimization) is in, SEO (search engine optimization) is out. SEO vs SMO or Search Engine Optimization vs Social Media Optimization.

2012 154

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

What happens when the consumer fights back against the advertiser (using social media channels)? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company.

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth- Social Network Strategy

Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity. Obvious one is Community Moderator for those that volunteer community admin duties. Unethical Media Behavior (11).

Finish This Sentence: Social Media is…

Laurel Papworth- Social Network Strategy

There are a few pitfalls in social media and definitely one of them is to try and force conversations around “finish my sentence… ” games. Here’s some tips and warnings for beginner online community managers. .

2012 114

The Role of Brands in Online Communities

Online Community Strategy

T here seems to be a wave of bad advice and misguided thinking regarding where and how brands should engage with their communities. This is really unfortunate, as I’m convinced many organizations are missing key opportunities to realize value from online communities.

Roles 31

iGoogle Finished – what’s your favourite RSS Dashboard social media monitoring?

Laurel Papworth- Social Network Strategy

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on.

RSS 92

List of 12 Top Social Media Podcasts in 2012

Laurel Papworth- Social Network Strategy

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? and I am now working with Panel of smart Social Media people.

2012 96

Online Community Software | Leverage Software

John Tropea - Delicious Community

Leverage Software Who We Are What We Do Client Stories Community Contact Us (415) 946-6164 Leverage Your People Leverage Your Employees Leverage Your Channel Leverage Your Citizens Leverage Your Customers Take The Tour! vendor community socialnetwork_km

Social Media and The Cone of Silence – Victoria Department of Justice

Laurel Papworth- Social Network Strategy

If the person I am employing (through taxes) to do work for my community is on my communication channel, I expect to be able to speak to them. promulgates engagement, yet it’s a case of listen to me talk about social media rather than this is how you engage with us.

How Social Media can Fix the Troll and Bullying problem

Laurel Papworth- Social Network Strategy

This article covers: What is a troll, History of Trollling and How Social Media can Fix Trolling (how can society fix trolling, actually). For individual responses to a troll/bullying situation, try 8 Ways to Deal with Negative Criticism Online. Social Media Spotlights Trolls.

2012 108

Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth- Social Network Strategy

Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price.

ROI 98

Traditional Media reporting on Social Media

Laurel Papworth- Social Network Strategy

There’s a wild ride at the moment as traditional media slogs it out with social media. Stories that are popular in online communities become mainstream media news. And well, celebrities made by traditional media bite back in social networks.

Fast Wonder: Online Community Consulting

Delicious/choconancy/online_community

Last week, I wrote a blog post about finding the right mix of listening and creating content for online communities or social media programs, and this week, I wanted to talk more specifically about the role of listening as a community manager. This post comes from my experience as a community manager and describes what has worked well for me over the years. online_community online_facilitation

Announcing the Online Community Unconference 2013 – We’re Back!

Online Community Strategy

It’s been an interesting journey to get here (and I’m certain it will continue to be), but I’m very pleased to announce that we will hosting the Online Community Unconference in Mountain View, CA on May 21ist. >

2013 18

At the Core of Social Media: Online Community | Social Media Today

Delicious/choconancy/online_community

ComPartEval online_community

2010 16

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth- Social Network Strategy

Here are some social media courses for you (or perhaps, for someone you know) for June and July. All social media training below is held in Sydney – please contact laurel [at] communitycrew.com for other locations and inhouse corporate training.

2012 111

How To Build An Online Community | Social Media Today

Delicious/choconancy/online_community

Building a successful social media online community begins with the end in mind. Your organization’s overarching business goals and strategy for the community will define what you want it to achieve -- the value it delivers both to its members and to your organization. Here is a Social Media Strategy Map and an Online Community Milestone, Risk and Reward Arc to help you get started. online_community online_facilitation

Goals 16

Australia Enterprise: list of business online communities

Laurel Papworth- Social Network Strategy

A “top list&# of social networks and online communities for business and corporate. Not blogs - they must have community features of many-to-many discussions, leaders, UGC etc. Australian Businesswomen’s Network - run mentoring programs (private community). Australian Women Online - supporting women in business. Australia’s community for solo & micro business. Tagline: Brand Yourself Online ). QuickBooks Community - from Intuit.

12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth- Social Network Strategy

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Public(s) relations today means managing relationships with the public who are now media companies themselves.

2012 109

Enterprise: List of 40 Social Media Staff Guidelines

Laurel Papworth- Social Network Strategy

This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. Media companies: For Journalists entering into public debate [link]. Enemy Media? ^.^.

Facebook Ad Social Media Fail – I’m An Idiot.

Laurel Papworth- Social Network Strategy

Just to show I don’t always do the right thing in social media *coughs* have a look at the analytics of Page Reach – I was advertising a 3 Day Intensive Advanced Course on Social Media: Facebook and Twitter etc. Community Crew Logo.

2012 58

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth- Social Network Strategy

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism.

2011 133

Has Social Media Killed Off Privacy?

Laurel Papworth- Social Network Strategy

There are plans to pull your online identities such as Facebook and Twitter into customer relationship management (CRM) systems, for sales and customer service folk. Online Communities social media social networks facial recognition online community privacy real world social network tom tom

Rockyou fined and social media implications

Laurel Papworth- Social Network Strategy

Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts.

2012 55

Facial Recognition, Privacy and Social Media

Laurel Papworth- Social Network Strategy

augmented reality Online Communities social media social networks Facebook facial recognition privacy

Social Media Clout: Klout them up – don’t you know who I am?

Laurel Papworth- Social Network Strategy

Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. Called the Press or Media list. I get sent goody bags and a junket to Queensland with media.

2012 82

Hyper-Social Summit – Creating Successful Online Communities – Part Two

Portals and KM

First, they are aware of the needs of the communities within their market, Francois referred to these communities as the tribes. He noted that there are many small business communities on the Web and this is an opportunity for marketing effects if done right. Successful companies also do not use social media as a channel.  They treat the people in these communities like press and give them special access to information.

2011 40

My First Year as a Consultant and what 2016 Holds for Online Communities (I hope)

Online Community Strategy

Launching Structure3C on February 4, 2015 to help brands create successful customer communities and crowdsourcing initiatives. Helping a growing portfolio of brand and startup clients with briefings, crowdsourcing strategy, online community development and product design.

2015 18