How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

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Traditional Media brainwashing Australians about Social Media

Laurel Papworth- Social Network Strategy

Telephones don’t stalk children, Social Media doesn’t intimidate them either. I must see a dozen articles a day trashing social media in traditional media. And who is responsible for the “social media is party media&# approach?

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Trending Sources

CEOs Don’t Understand Social Media The Australian

Laurel Papworth- Social Network Strategy

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. Can CEOs really afford to be oblivious to social media?

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7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

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Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth- Social Network Strategy

Mongrel Media: Traditional vs Corporate vs Social Media. Traditional media is meant to be impartial but currently is using sponsored “columns” written by banks to bolster up the likes of Australian Financial Review. All media is censored media.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth- Social Network Strategy

They get to show off their elite skills in whatever your niche network is about. social scorecard and social media karma is a post from: Laurel Papworth- Social Network Strategy. unIndustry Organisation and the Bill of Rights of Social Media (0).

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Finish This Sentence: Social Media is…

Laurel Papworth- Social Network Strategy

There are a few pitfalls in social media and definitely one of them is to try and force conversations around “finish my sentence… ” games.

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List of 12 Top Social Media Podcasts in 2012

Laurel Papworth- Social Network Strategy

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? Here is a list I came up with – you might have more social media podcasts to add to the list.

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Twitter is Not a Social Network

Alchemy of Change

Gideon Rosenblatt Follow me on Twitter RSS Feeds Home About Movement as Network « Thank you, Benoît Mandelbrot Keep Stretching… » Twitter is Not a Social Network That’s right, Twitter is not a social network. So, is Amazon a social network?

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Paywall for News.com and Online Community Social Media

Laurel Papworth- Social Network Strategy

A few nights ago, I went to the bloggers/Twitterers briefing for News.com new digital subscriptons for news hosted by Chief Executive Officer – News Digital Media and The Australian Richard Freudenstein and The Australian’s editor Clive Mathieson. The New Fourth Estate is Social Media.

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Vanity Killed the Social Media Star

Elsua

Or, better said, it all comes down to, finally, come to terms with the fact that our very own self-importance has managed to destroy Social Media and just leave it at Media , as we become … it. Our social network.

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Traditional Media reporting on Social Media

Laurel Papworth- Social Network Strategy

There’s a wild ride at the moment as traditional media slogs it out with social media. Stories that are popular in online communities become mainstream media news. And well, celebrities made by traditional media bite back in social networks.

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Social Media and The Cone of Silence – Victoria Department of Justice

Laurel Papworth- Social Network Strategy

Let’s look at the back ground to the Department of Justice Victoria social media policy video, turning off discussion on YouTube and then explore the comments disabled thingie further. So telephone and media can be used for business by anyone in the organisation, but social media?

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The Untold Costs of Social Networking

Elsua

Little did we know that, fast forward to 2016, all of those networking activities would come with a really high price tag: your own data in unwanted hands. We, human beings, have got an inner urge to wanting to belong to a group, a tribe, a team, a community, a network, you name it.

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Mary Poppins Online Community – Social Media Manager Leah Howard

Laurel Papworth- Social Network Strategy

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show.

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Ripple: Social Network Influencers

Laurel Papworth- Social Network Strategy

The main thing for me was to chat with Affiliate marketers about how social networks pass information around. You don’t need a big social network yourself. But it does show that influencers can bridge social networks carrying the information across from one community to another.

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How Social Media can Fix the Troll and Bullying problem

Laurel Papworth- Social Network Strategy

This article covers: What is a troll, History of Trollling and How Social Media can Fix Trolling (how can society fix trolling, actually). The Village has to Fix the Monster – trolls – and use social media and social tools to do that. Social Media Spotlights Trolls.

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Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth- Social Network Strategy

Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? But your CEO “gets” social media, right? How to make $10million in one weekend of tweeting.

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Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth- Social Network Strategy

Here are some social media courses for you (or perhaps, for someone you know) for June and July. All social media training below is held in Sydney – please contact laurel [at] communitycrew.com for other locations and inhouse corporate training.

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Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth- Social Network Strategy

You can follow my podcasts on iTunes [link] (video) or [link] (audio) and YouTube Social Media Business. Definitions in Social Media. Social Media. Media is mediums (plural). If you broadcast on social media then you are connecting with your Circulation.

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Enterprise: List of 40 Social Media Staff Guidelines

Laurel Papworth- Social Network Strategy

Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. Intel Social Media Guidelines [link].

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The Fallacy of Social Networking

Elsua

You may have noticed how over the course of the last couple of weeks I haven’t been much active on the external social networking tools out there that I usually hang out at, such as Twitter, Google Plus or LinkedIn. Social Networking Sites Need to Grow Up into the 21st Century.

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Social Media at Work

Elsua

This time around Social Media @ Work. With the existence, and abundance, of social networking tools, we are no longer having to depend on one or two individuals, or a small team of communicators, to help spread the message around.

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Facial Recognition, Privacy and Social Media

Laurel Papworth- Social Network Strategy

augmented reality Online Communities social media social networks Facebook facial recognition privacy

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12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth- Social Network Strategy

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Public(s) relations today means managing relationships with the public who are now media companies themselves.

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Social Media Newspaper: Australian Media Tweets Paper.li

Laurel Papworth- Social Network Strategy

You can create your own online newspaper from online community content using paper.li – so I thought I would create a social media newspaper from the tweets of Australian journalists. How to create a social media newspaper on Paper.li.

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Leveraging Use Case Scenarios To Illustrate Social Media & Social Networking Risks

Collaborative Thinking

Social Media & Social Networking: A Cautionary Tale. Social Networking & CollaborationDelivered at AiiM info 360 March 2011, Washington DC. View more presentations from Mike Gotta. . Enterprise 2.0

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Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

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Gary Hayes Social Media Count

Laurel Papworth- Social Network Strategy

Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute ? Social Network activity measured in real time. You might want to factor that into the social media counter! I just thought that was interesting… Gary Hayes Social Media Count is a post from: Laurel Papworth- Social Network Strategy.

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Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth- Social Network Strategy

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Those who do not yet have any social media profiles online may struggle as this course is fast paced. AdAge named in the Top 150 Media Bloggers, and she is on Google’s Plus Recommended List. Social Media Workshop Outline.

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Social Media Clout: Klout them up – don’t you know who I am?

Laurel Papworth- Social Network Strategy

Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. Called the Press or Media list. I get sent goody bags and a junket to Queensland with media.

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Social Media for Training Departments in Companies

Laurel Papworth- Social Network Strategy

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Training departments and social media. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Social media improves staff retention (thanks again Deloittes!).

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Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth- Social Network Strategy

I feels sorry for the journalists – the lack of community tools puts a target on their backs for online assassination and no protection is offered at all by the studio system that is traditional media. .

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Has Social Media Killed Off Privacy?

Laurel Papworth- Social Network Strategy

Online Communities social media social networks facial recognition online community privacy real world social network tom tomThe Social Web becomes the Intelligent Web.

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Social Media courses – Facebook Twitter – 2013 Sydney Australia

Laurel Papworth- Social Network Strategy

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Social media workshops. Here are a list of the next public classes that I’m teaching on social media in Sydney.

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E2.0 Santa Clara: Architecting the Building Blocks of Enterprise Social Networking

Collaborative Thinking

My emphasis is on how social structures form within the enterprise, how people cultivate their social resources, and strategies they might employ to mobilize their networks. Architecting the Building Blocks of Enterprise Social Networking.

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5 steps to a social media marketing campaign

Laurel Papworth- Social Network Strategy

We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. Diagram Social Media Marketing Campaign.

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Social Media: NAB Break Up Letter

Laurel Papworth- Social Network Strategy

NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. Social Media: NAB Break Up Letter is a post from: Laurel Papworth- Social Network Strategy.

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Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth- Social Network Strategy

The backlash was enormous on social media sites such as Twitter, on Facebook and so on. If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. How a Facebook page might save a company in Brand disgrace!

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Social Media Call To Action: Bullied on a Bus

Laurel Papworth- Social Network Strategy

Not For Profit Online Communities peer2peer social media social networks bullying call to action Facebook IndieGoGo karen huff youtube

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