Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites?

2015 143

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

2015 154

Trending Sources

List of 3rd Party Social Media Tools #Blab #socialmedia

Laurel Papworth- Social Network Strategy

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources.

2015 130

Traditional Media brainwashing Australians about Social Media

Laurel Papworth- Social Network Strategy

Telephones don’t stalk children, Social Media doesn’t intimidate them either. I must see a dozen articles a day trashing social media in traditional media. And who is responsible for the “social media is party media&# approach?

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. Each one has a counter argument but part of social media education is taking people on a journey so they come to that understanding themselves through the workshop. A Discussion on Social Media for a B2B consultant.

2016 124

Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth- Social Network Strategy

Mongrel Media: Traditional vs Corporate vs Social Media. Traditional media is meant to be impartial but currently is using sponsored “columns” written by banks to bolster up the likes of Australian Financial Review. All media is censored media.

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. SMH big data social media. Social Media Trained the Matrix (Big Data). ” ( AFR big data social media fitbit ).

2016 122

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . Which Social Media Platforms? Students: please note the social media press release lectures covers examples.

2015 151

CEOs Don’t Understand Social Media The Australian

Laurel Papworth- Social Network Strategy

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. Can CEOs really afford to be oblivious to social media?

2013 133

Quiz: Social Media and Voice

Laurel Papworth- Social Network Strategy

Social Media & Voice: In the Attention Economy, if your content is boring (or at least not educational in some way) your engagement is going to suck. And if engagement sucks, social media pays it no never mind. Online Communities social media funny videos voice

2014 91

RSS Extensions for Browsers & Social Media Dashboards

Laurel Papworth- Social Network Strategy

howto social media Workshop Notes Chrome extension Facebook feedly Firefox addon Internet Explorer monitoring netvibes panels rss Safari Twitter RSS Extensions to Omnibox/URL box for Browsers (for my students). This is what you want in your browser right?

RSS 121

Australian Journalists and Social Media Influence

Laurel Papworth- Social Network Strategy

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. Which journalist/media person is missing?

2012 141

7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

Brands trolling the trolls in #Social Media

Laurel Papworth- Social Network Strategy

Shitstorm social media brands negative criticism trolls In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!) one of the options is to “own” the negative criticism – or troll the trolls.

2014 107

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. social media brand wars campaign Marketing trolling trollmarketing Advertising used to be so polite. Well except when it wasn’t. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world.

2014 139

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth- Social Network Strategy

Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. The first lecture in Section 10 is here https://www.udemy.com/social-media-strategy/#/lecture/2179936.

2015 93

Financial Services and Social Media The Australian

Laurel Papworth- Social Network Strategy

If your financial services/advisor is not using social media, sack them. The real questions are: how can a market be so vulnerable to a single tweet, is this a new situation and what should financial boffins be doing about social media? Apple now engages with social media.

2013 87

How to Do a Social Media Strategy- Workshop

Laurel Papworth- Social Network Strategy

Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Social Media Strategy Course (not tactical implementation of a Facebook Page!). social media

2014 113

Vanity Killed the Social Media Star

Elsua

Or, better said, it all comes down to, finally, come to terms with the fact that our very own self-importance has managed to destroy Social Media and just leave it at Media , as we become … it. We, indeed, have become the media , much to our collective regret. ‘

2016 95

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

What happens when the consumer fights back against the advertiser (using social media channels)? It takes a quite a lot of passion and commitment to shift the consumer from almost passive snippy media snacks like status updates to spending their weekend creating full blown anti ads.

UNICEF: They Just Don’t Understand Social Media

Laurel Papworth- Social Network Strategy

Sometimes Not for Profits and Charities diss social media to try and emotionally bully us into donating. If you’re interested in seeing an ROI on social media activity, then this post is definitely for you…. Not For Profit social media Facebook forsman bodenfors likes sucks unicef

2013 131

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth- Social Network Strategy

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools?

2014 89

Social Media Monitoring Bookmarks and RSS

Laurel Papworth- Social Network Strategy

When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. The Guardian Social Media section [link] OR [link].

RSS 75

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth- Social Network Strategy

Conforming to social rules is something that humans ache to do – it’s what defines community- and badges and scorecards tell them in much clearer ways than ‘etiquette statements’ or ’social media staff guidelines’ ever can how to behave.

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth- Social Network Strategy

You can follow my podcasts on iTunes [link] (video) or [link] (audio) and YouTube Social Media Business. Definitions in Social Media. Social Media. Media is mediums (plural). If you broadcast on social media then you are connecting with your Circulation.

2013 138

Finish This Sentence: Social Media is…

Laurel Papworth- Social Network Strategy

There are a few pitfalls in social media and definitely one of them is to try and force conversations around “finish my sentence… ” games.

2012 114

Traditional Media reporting on Social Media

Laurel Papworth- Social Network Strategy

There’s a wild ride at the moment as traditional media slogs it out with social media. Stories that are popular in online communities become mainstream media news. And well, celebrities made by traditional media bite back in social networks.

Paywall for News.com and Online Community Social Media

Laurel Papworth- Social Network Strategy

A few nights ago, I went to the bloggers/Twitterers briefing for News.com new digital subscriptons for news hosted by Chief Executive Officer – News Digital Media and The Australian Richard Freudenstein and The Australian’s editor Clive Mathieson. The New Fourth Estate is Social Media.

List of 12 Top Social Media Podcasts in 2012

Laurel Papworth- Social Network Strategy

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? Here is a list I came up with – you might have more social media podcasts to add to the list.

2012 96

SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth- Social Network Strategy

Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing. SMO (social media optimization) is in, SEO (search engine optimization) is out. SEO vs SMO or Search Engine Optimization vs Social Media Optimization.

2012 154

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth- Social Network Strategy

And until recently, TV was hemorrhaging viewers to on-demand, interactive or social media. Laurel Papworth is a social media educator and a member of Forbes magazine’s ‘Top 50 Social Media Power Influencers’ list globally.

Charlotte Dawson, Cyberbullies and Social Media Pot and Kettle

Laurel Papworth- Social Network Strategy

Social Media: Friend or Stranger? “I do worry about social media. social media TV Twitter charlotte dawson negative criticism slagging offI don’t support bullies online.

Social Media and The Cone of Silence – Victoria Department of Justice

Laurel Papworth- Social Network Strategy

Let’s look at the back ground to the Department of Justice Victoria social media policy video, turning off discussion on YouTube and then explore the comments disabled thingie further. So telephone and media can be used for business by anyone in the organisation, but social media?

Social Media at Work

Elsua

This time around Social Media @ Work.

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

2013 88

How Social Media can Fix the Troll and Bullying problem

Laurel Papworth- Social Network Strategy

This article covers: What is a troll, History of Trollling and How Social Media can Fix Trolling (how can society fix trolling, actually). The Village has to Fix the Monster – trolls – and use social media and social tools to do that. Social Media Spotlights Trolls.

2012 108

Google+ Hints at a Social Media Marketing Revolution

Alchemy of Change

Connected Networked Relationship Management - CRM Social Networks VRM Amazon Apple engagement Facebook Google Google Plus marketing permission marketing Salesforce Seth Godin social media social networks third-order engagement Twitter Zappos

Google 130

Mary Poppins Online Community – Social Media Manager Leah Howard

Laurel Papworth- Social Network Strategy

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show.

Social Media Intensive Course – August 2016 – Sydney Training

Laurel Papworth- Social Network Strategy

Are you looking for an intensive social media course for advanced or professionals? On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. 3 Day Social Media Intensive Workshop in Sydney. Social Media Workshop Outline.

2016 46

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth- Social Network Strategy

Here are some social media courses for you (or perhaps, for someone you know) for June and July. All social media training below is held in Sydney – please contact laurel [at] communitycrew.com for other locations and inhouse corporate training.

2012 111