Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth- Social Network Strategy

Mongrel Media: Traditional vs Corporate vs Social Media. Traditional media is meant to be impartial but currently is using sponsored “columns” written by banks to bolster up the likes of Australian Financial Review. All media is censored media.

Social Media Strategist Jobs: Twitter Sydney Australia

Laurel Papworth- Social Network Strategy

I used to do “social media job of the week” but haven’t for years. The Twitter Curation team, which is responsible for Moments, sits within Twitter’s Global Business & Product Partnerships team, which works directly with media companies and high-profile users across sports, politics, entertainment, music, and news and delivers the best content that reaches, engages, and delights the largest daily audience in the world. Jobs Sydney Twitter jobs social media

2018 109

Senior Social Media Professional Training – August 2018

Laurel Papworth- Social Network Strategy

AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Are you looking for an intensive social media strategy and campaign course in Sydney Australia with hands on practical setting up of blogs, Facebook, Twitter and other social media tools?

2018 130

Traditional Media brainwashing Australians about Social Media

Laurel Papworth- Social Network Strategy

Telephones don’t stalk children, Social Media doesn’t intimidate them either. I must see a dozen articles a day trashing social media in traditional media. And who is responsible for the “social media is party media&# approach?

Medtainment: Creating Voice in Social Media – Medical and Health

Laurel Papworth- Social Network Strategy

Step 6 of a social media strategy : voice. social media doctor fitness Health medicalWhen I am working with Doctors and Hospitals, they want their content to be written in an authoritative medical voice – fact based, evidence based, boring.

2018 136

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites?

2015 252

List of 3rd Party Social Media Tools #Blab #socialmedia

Laurel Papworth- Social Network Strategy

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources.

2015 262

Quick Social Media Planner and Course Planner #UdemyLive

Laurel Papworth- Social Network Strategy

I used my UdemyLive book to lay out course goals, customer avatars (Udemy ones) and social media plan. PS my Client/Workshop courses and social media planners are usually beautiful and laid out with stickers and stamps and washi tape LOL.

2018 154

Does Social Media Activism work? Social Media for Awareness Raising #metoo

Laurel Papworth- Social Network Strategy

Social media and in particular Facebook & Twitter raising awareness of issues that womens’ nonprofits have being trying to direct attention to FOREVER. The New Yorker (traditional media) might’ve started it, but social media is pushing everything along. .

2017 183

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

2015 251

Social Media for Schools #NBN October 2016

Laurel Papworth- Social Network Strategy

Hey there, teachers and school type people, tomorrow (Tuesday 19th October) I’m running some webinars with TTEDSC and NBN on how Schools can us Social Media Marketing Strategies. WRITING A SOCIAL MEDIA STRATEGY. what social media platforms should you be using?

2016 182

Social Media Newspaper: Australian Media Tweets Paper.li

Laurel Papworth- Social Network Strategy

You can create your own online newspaper from online community content using paper.li – so I thought I would create a social media newspaper from the tweets of Australian journalists. How to create a social media newspaper on Paper.li.

Quiz: Social Media and Voice

Laurel Papworth- Social Network Strategy

Social Media & Voice: In the Attention Economy, if your content is boring (or at least not educational in some way) your engagement is going to suck. And if engagement sucks, social media pays it no never mind. Online Communities social media funny videos voice

2014 211

CEOs Don’t Understand Social Media The Australian

Laurel Papworth- Social Network Strategy

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. Can CEOs really afford to be oblivious to social media?

2013 283

Social Media Online Courses and Training

Laurel Papworth- Social Network Strategy

Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer.

2015 219

Financial Services and Social Media The Australian

Laurel Papworth- Social Network Strategy

If your financial services/advisor is not using social media, sack them. The real questions are: how can a market be so vulnerable to a single tweet, is this a new situation and what should financial boffins be doing about social media? Apple now engages with social media.

2013 228

Vanity Killed the Social Media Star

Elsua

Or, better said, it all comes down to, finally, come to terms with the fact that our very own self-importance has managed to destroy Social Media and just leave it at Media , as we become … it. We, indeed, have become the media , much to our collective regret. ‘

2016 281

Traditional Media reporting on Social Media

Laurel Papworth- Social Network Strategy

There’s a wild ride at the moment as traditional media slogs it out with social media. Stories that are popular in online communities become mainstream media news. And well, celebrities made by traditional media bite back in social networks.

Staff Persona Avatars: Social Media, Big Data and Employer Branding

Laurel Papworth- Social Network Strategy

Would you use big data tools that analyse social media to identify your perfect job and ditch unsuitale jobs? Should organisations use big data tools to analyse social media to identify perfect candidates and ditch less than ideal ones? Employer Branding and Social Media profiling.

2018 157

Social Media Monitoring Bookmarks and RSS

Laurel Papworth- Social Network Strategy

When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. The Guardian Social Media section [link] OR [link].

RSS 227

Brands trolling the trolls in #Social Media

Laurel Papworth- Social Network Strategy

Shitstorm social media brands negative criticism trolls In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!) one of the options is to “own” the negative criticism – or troll the trolls.

2014 245

How to Do a Social Media Strategy- Workshop

Laurel Papworth- Social Network Strategy

Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Social Media Strategy Course (not tactical implementation of a Facebook Page!). social media

2014 275

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . Which Social Media Platforms? Students: please note the social media press release lectures covers examples.

2015 280

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. Each one has a counter argument but part of social media education is taking people on a journey so they come to that understanding themselves through the workshop. A Discussion on Social Media for a B2B consultant.

2016 199

Social Media Intensive Course – August 2016 – Sydney Training

Laurel Papworth- Social Network Strategy

Are you looking for an intensive social media course for advanced or professionals? On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. 3 Day Social Media Intensive Workshop in Sydney. Social Media Workshop Outline.

2016 189

List of 12 Top Social Media Podcasts in 2012

Laurel Papworth- Social Network Strategy

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? Here is a list I came up with – you might have more social media podcasts to add to the list.

2012 267

Australian Journalists and Social Media Influence

Laurel Papworth- Social Network Strategy

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. Which journalist/media person is missing?

2012 278

7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

Facebook Help: Social Media Online Consult for Small Business Saturday

Laurel Papworth- Social Network Strategy

I might be able to help you there … with a Small Business Saturday and Social Media Online Consult. But I’m going to trial social media consults online for small business. What do you get with your Social Media Consult for Small Business Saturday? (I

2017 147

Social Media courses – Facebook Twitter – 2013 Sydney Australia

Laurel Papworth- Social Network Strategy

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Social media workshops. Here are a list of the next public classes that I’m teaching on social media in Sydney.

2013 247

METEOR: Not For Broadcast #media #socialmedia #geminid

Laurel Papworth- Social Network Strategy

I saw an article on a media outlet wondering out loud what a big bang (noise) in Arizona was … so I went on Twitter and found the answer including a video on a Geminid meteor hitting near the Arizona airport. Media social media ABC Arizona bang geminids reporters

2013 199

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. social media brand wars campaign Marketing trolling trollmarketing Advertising used to be so polite. Well except when it wasn’t. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world.

2014 282

Paywall for News.com and Online Community Social Media

Laurel Papworth- Social Network Strategy

A few nights ago, I went to the bloggers/Twitterers briefing for News.com new digital subscriptons for news hosted by Chief Executive Officer – News Digital Media and The Australian Richard Freudenstein and The Australian’s editor Clive Mathieson. The New Fourth Estate is Social Media.

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

2013 264

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. SMH big data social media. Social Media Trained the Matrix (Big Data). ” ( AFR big data social media fitbit ).

2016 204

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

What happens when the consumer fights back against the advertiser (using social media channels)? It takes a quite a lot of passion and commitment to shift the consumer from almost passive snippy media snacks like status updates to spending their weekend creating full blown anti ads.

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth- Social Network Strategy

Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. The first lecture in Section 10 is here https://www.udemy.com/social-media-strategy/#/lecture/2179936.

2015 187

5 Types of Content Calendar and Social Media Planning – Sydney Australia Course 2018

Laurel Papworth- Social Network Strategy

Here are the 5 types of social media planners you need. Depending on your organisation you may want different sections, different colour coding or completely different calendars: Most people know content calendars for social media. Social Media Outcome: Build Awareness.

2018 142

May 2011: Social Media Course

Laurel Papworth- Social Network Strategy

I ran these a couple of times a year – the next one will be September I guess: Hands-on Computer based social media classes are being run again May in Sydney, Brisbane and Melbourne. This course is not for absolute beginners – some familiarity with social media recommended.

2011 207

Social Media Exercise: Hoyts Cinema

Laurel Papworth- Social Network Strategy

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? Social Media Consultant?

UK Teen Troll and Australian Radio Host – Social Media vs Traditional

Laurel Papworth- Social Network Strategy

From the media. From the media. On the other hand, a radio announcer and media alumni had to know that the big room of people were going to report his SPEECH – that’s his job!

2012 281

New media, new practice

Joitske Hulsebosch

For organisations it is hence even more difficult to stay abreast with all new developments, like social media. The way new media should be used may also be at odds with the way the organisation works. One afternoon talking about social media is not enough to bring about change.

2011 176

PERTH: Social Media Training Course April 2012

Laurel Papworth- Social Network Strategy

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Step by Step Social Media. social media training. What is Social Media?

2012 200