Social Network Marketing Campaigns: Features Attributes

Laurel Papworth- Social Network Strategy

Stephen Collins and I and a bunch of Twitterati got into a discussion about social media marketing campaigns and whether they should exist earlier today. First, marketing is not sales. We don’t sell items through marketing, we sell concepts, ideas.

Google+ Hints at a Social Media Marketing Revolution

Alchemy of Change

I just accidentally stumbled on something in Google+ that suggests some revolutionary ideas about the way organizations need to think about marketing. In a way, you could think of it as an evolution of permission marketing , a term popularized by Seth Godin a while back.

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Social Marketing vs Traditional Marketing Mix

Laurel Papworth- Social Network Strategy

In Australia, which is best - traditional agencies doing social vs social media consultancies? What is the marketing mix - online, offline, direct, TV, social - that is optimum for brands? Note for overseas readers: Tony Thomas runs a small agency The Population specializing in social media marketing). It’s not doing social media any favors making these statements and it makes the industry look amateurish. Now imagine a 3rd one - social.

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Best Upsell is Education #Dropbox #marketing

Laurel Papworth- Social Network Strategy

TBH I use Google Drive for my social media lecture video uploads and thats a lot of storage (videos are bigly hugely big). Ok ok, back on topic: use your educational, FAQ, help, support whatevs files to do marketing. Marketing social media dropbox upsell

2017 157

Stand Out Social Marketing: A Review

Portals and KM

I was pleased to receive a review copy of Stand Out Social Marketing by Mike Lewis. The full title is: Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence.

2012 257

Job #SocialMedia – Digital Marketing Co-ordinator- Sydney @p2pKirstie

Laurel Papworth- Social Network Strategy

Found social media job one on Seek , just posted, 70K a year. I chose this one as it doesn’t seem to demand a lot of social media experience yet pays OK to get you started. Digital Marketing Coordinator. Previous digital marketing experience? .

2013 233

Melb Syd: social media marketing workshop

Laurel Papworth- Social Network Strategy

This is a hands-on computer based social media course that takes you step by step through how to set up, monitor and measure a social media marketing campaign. One of the Laurel’s popular classes for computer based social media marketing campaign.

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Social Warnings: Marketing Sherpa Affiliates scam

Laurel Papworth- Social Network Strategy

It’s amusing when an affiliate program – which by definition activates social network mavens to activate their network – fall on their own sword. I guess MarketingSherpa found out the power of word of mouth and network marketing – duh! .

Market 196

How Leadership Is Critical In Content Marketing

Ken Carroll

Leadership is critical in content marketing. Because there simply is no content marketing without the leadership to drive it. As content marketers, you and I must think and act from a leadership perspective if we are to impact on the world. Leadership for content marketers

2017 116

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth- Social Network Strategy

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Facebook Advertising as a Free Marketing Tool.

Social media 40% of Jetstar’s marketing budget

Laurel Papworth- Social Network Strategy

But important news – not the first time we’ve seen this but it’s been ages since say, the Pepsi announcement: Jetstar has announced it will direct 40% of its marketing budget to social media. “We’ve Just a quick one, posting up of a press release, really.

Market 207

Social Software Market Keeps Growing

Portals and KM

A number of large and small companies are making big bets on social business through acquisitions like Microsft’s purchase of Yammer and IBM’s extensive acquisition strategy (see IBM's Mike Rhodin on the Convergence of Social Business, Analytics and Commerce ). Michael Fauscette, lead author of two IDC reports, is quoted, "We're seeing good strong growth from the major players in this market and that'll continue for quite a while."

Augmented Reality and Social Media Marketing

Laurel Papworth- Social Network Strategy

Gary Hayes has done an awesome job of putting the Business into social Augmented Reality. Social Media Marketing meets Physical World. Gary will be talking about augmented reality at Social Network and Online Collaboration conference and also SPAA both in November.

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State of Social Media Marketing 2012

Portals and KM

Social Media continues to grow. The recent McKinsey report, “ The Social Economy: Unlocking Value and Productivity through Social Technologies, ” reports that there are 1.5 billion members of social communities globally and 80% interact regularly with social networks. The found that one in five hours spent online is now spent on social networks, increasingly on mobile devices. Tighter integration between social and rest of marketing and business overall.

2012 158

Social Media Marketing book review

Community Guy

Shama reviewed Social Media Marketing: The Next Generation of Business Engagement. Take a peek below, or on Shama’s site. Business Strategy

Market 139

Awareness Provides Social Marketing Automation

Portals and KM

I covered Awareness a good bit (see Awareness Provides Social Media Command Center ). Beginning as a community platform, they have transformed their offering to become a social media command center that allows you to properly manage all of you social media activity through a single source. In their latest initiative, they are now providing the Awareness’ Social Marketing Automation  suite. One of the major aspects is Social Prospecting.

Market 122

Training: Social Media Marketing Campaign course

Laurel Papworth- Social Network Strategy

Are you a marketing guru charged with pulling together your social media savvy and deliver an actual social media campaign, with monitoring, engagement and metrics? This seminar looks at techniques of engaging with online events, social networks and DIY social media and the workshop will examine case studies of successful producers and creators doing it for themselves.

Social Marketing Compensation Research

Online Community Report

The Social Marketing Compensation Study was initiated in December of 2009 as a joint research project between the Online Community Research Network and WOMMA.

Social Media Marketing Inside Out

Online Social Networking

I envisioned when launching my social media consulting practice spending my time creating and executing traffic generating and branding strategies using a wide range of social media sites. Social Media and Web Marketing in Action.

Social Marketing Momentum

Online Social Networking

In Social Marketing Leverage , I stated that the Internet gives us the ability to transfer information with relative ease and enables a great variety of online tools to provide us with a virtual type of leverage. Losing Social Media Momentum. Social Marketing Prescription.

Australia Social Media: Chris Brogan – Marketing Now

Laurel Papworth- Social Network Strategy

This is not an event you want to miss – international caliber speakers on social media. How to use Social Media and Online Marketing to reach customers directly, and keep them. Never before has Australia hosted such luminaries in the field of social media and new marketing. This is the first ever two-day event dedicated solely to social media and online marketing in Australia. Why is social media important?

Review of The Social Marketing Funnel

Portals and KM

I recently looked at a useful new book , The Social Marketing Funnel: Driving Business Value with Social Marketing. 500 companies use social media as part of their marketing mix1. A second study found that 72% of marketers reported closing more business as a result of social media efforts and 52% reported lead generation benefits with social media. They offer five steps to building and managing your social funnel.

Market 149

Australia: Social Media Marketing Job at Commonwealth Bank

Laurel Papworth- Social Network Strategy

Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney. Australia: Social Media Marketing Job at Commonwealth Bank is a post from: Laurel Papworth- Social Network Strategy.

The Secret Ingredient for Customer Lifecycle Marketing? Community Management.

Online Community Strategy

A recent benchmarking report from Demand Metric on Customer Lifecycle Marketing illustrates the impact of aligning marketing efforts around a customer journey model. The report also illustrates a number of blindspots that are derailing Customer Lifecycle Marketing efforts.

2016 67

Social Media Marketing – The Next Generation of Business Engagement

Community Guy

It is with extreme pride that I announce Social Media Marketing – The Next Generation of Business Engagement , a book that Dave Evans and I wrote together this year. This new book takes a deeper look at how to apply social media principles to change your business.

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Anti-Social Media Marketing

Online Social Networking

I’ve already written about different types of SPAM , the reasons people SPAM , and alternatives for SPAM free marketing. In this article I look at four kinds of social media SPAM , or anti-social media marketing as I sometimes call it. I also share several ideas for coping with social media SPAM. Social Bookmarking SPAM - This is when someone bookmarks only his or her own content on bookmarking sites (such as StumbleUpon or Sphinn ) which prohibit this.

Social Marketing Insight

Online Social Networking

Social media marketing requires a markedly different mindset than traditional print, broadcast and direct mail marketing — or even PPC or e-zine marketing that use online media. Marketing Paradigm Shift. Social marketing is not so much about lead development and customer acquisition as it is about brand development , relationship and community building. Of course social marketers want to generate sales.

Social Network Privacy Hampers Marketers

Online Social Networking

Privacy and spam concerns continue to induce Facebook and Ning to make changes that hurt marketers. The bad news is that more safeguards can mean more limited access to members, and when we have on our marketing hats… not so great!

Putting Knowledge Markets in Perspective

Portals and KM

We discussed, in part, knowledge markets as I had written a post on the topic a few weeks ago - Internal Knowledge Markets: A Framework for Success. If knowledge are done right I think these markets can have a positive impact on organizational culture, in general.

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3 Key Social Media and Web Marketing Strategies for 2011

Online Social Networking

The social media and web marketing space is evolving, and we must therefore continually revise our social media and web marketing strategies and techniques. Here are several cases in point that affect social media and web marketing practice, especially for small business.

3 More Social Media and Web Marketing Strategies for 2011

Online Social Networking

3 Key Social Media and Web Marketing Strategies for 2011 discussed the decline of open networking on Facebook , the revival of Ning networks and the continued relevance of websites and SEO in building your web presence. Online social networking was a “reasonable&# keyword term.

2011 77

Prediction Markets 101

The Bumble Bee

Prediction Markets apply group intelligence techniques such as the wisdom of crowds to provide new insights into certain types of decisions about the future which an enterprise must make. Read Prediction Markets: A Teaching Moment by Andrew McAfee.

Market 136

2012 Social Marketing and New Media Predictions eBook Now Available

Portals and KM

The 2012 Social Marketing and New Media Predictions eBoo k is now available. Thanks to Lora Kratchounova and her colleagues at Scratch Marketing + Media for putting it together. It “contains predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants. It aims to prepare business leaders and marketers alike for the changes about to impact brands of all sizes in the coming year.

2012 144

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites?

2015 252

Social Media Marketing Continues to Move Forward

Portals and KM

Alterian has conducted its seventh annual survey on online marketing. This year’s sample covered 1068 marketing professionals worldwide. It found that 66 percent of respondents will be investing in social media marketing in the next 12 months. The survey found that 40 percent of those investing in social media marketing said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their social media marketing activities.

Market 130

Social Marketing for Non-Gurus

Online Social Networking

What can a “regular&# marketer do to stand out and make a strong impression in the social media space? Thought leadership is probably not as important in social marketing as is keen interest and enthusiasm. political parties with their social media campaigns. As I’ve said before, social media marketing is about people, not companies or products. Let’s face it. Few people are writers. Even fewer are thought leaders or guru types.

Trends in Social Media Sales and Marketing from Webtrends Engage

Portals and KM

Yesterday afternoon I sat in on a session on How to Turn Blogs and Other Social Media into Revenue Builders. The speakers were Neil Lynch, Technology Manager for Alliances at ATG and Matthew Ball, Principal Consultant – Digital Marketing Optimization.

Market 184

Social Media Marketing GSP: A Tweet-book

Nancy White

She is at it again with her latest experiment, Social Media Marketing GSP: A Tweet-book. Social Media Marketing GPS #smgps is the first business book to experiment with this format. Tags: collaboration community networks social media Twitter

Market 130

Margaret Atwood Takes to Social Media Marketing

Portals and KM

The well-respected Canadian author, Margaret Atwood, is now using social media and other channels to promote her latest book. Of course I learned about this through social media via @digiphile on Twitter. Toronto’s Gblobe and Mail reported on this in: Atwood Plunges into Social Media. This is a good social media marketing success story. Social media is here to stay. It already has become a key ingredient in marketing campaigns.”.

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Neglected Stepchild of Social Media Marketing

Online Social Networking

You want to market on the web and take advantage of the vast potential of social media. Planning is not popular, which explains the all too common lack of direction and focus in social media work. Your Social Media Plan. Before you jump into social media, devise your social media marketing and PR plan. Here areas 16 key areas that might factor into your social media plan: Understand your business and objectives.

25 Common Social Media and Web Marketing Mistakes

Online Social Networking

My hope is that this article and those articles and resources it links to will enable you to take a fresh look at your social media and web marketing program. It’s imperative that you define your objectives and devise marketing strategies to help you reach them effectively.

Social Media Marketing May Need to Adjust Measurement

Portals and KM

Adobe has released second Adobe® D i g i t a l I n dex report, which provides marketing, e-commerce and retail executives with digital marketing data. The research looked at how marketers measure the impact of website traffic from major social media sites. However, this may cause marketers to undervalue social media’s website impact by up to 94 percent. In contrast, first-click attribution gives social media more credit for these earlier interactions.

2012 126

Please Stop “Robo” Marketing from Coming to Social Media.

Portals and KM

Sameer Patel recently wrote a useful post, Marketing your Marketing , on the shallow nature of enticing people to like you on social media with coupons or other giveaways. Sameer makes the excellent point: “This looks like a knock off of trade show marketing where we are duped into believing that 1000 interested prospects came to our booth where in reality 700 just wanted to drop their business card in the till for a chance to win an iPad2.”.

2011 138