Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth- Social Network Strategy

Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. Earlier we noted that shares of HNHI added $50 million in market cap today thanks to tweets from 50 Cent aka Curtis Jackson.

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Stand Out Social Marketing: A Review

Portals and KM

I was pleased to receive a review copy of Stand Out Social Marketing by Mike Lewis. The full title is: Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence.

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The Social Media ROI Obsession

Online Social Networking

Is our preoccupation with measuring social media ROI counterproductive? Are Marketing and PR Merging? I was speaking with Jeffrey Cole , the marketing PR expert behind JJC Communications LLC , an agency using both social media and traditional public relations and to achieve clients’ goals. I asked Jeff whether he agreed with me that marketing and public relations were converging. Marketing tends to revolve around cost per acquisition and ROI.

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Higher Education Records ROI for Social Media

Portals and KM

Here is another study,  Higher Ed Documents Social Media ROI: New Communications Tools Are a Game Change r, by Nora Ganim Barnes and her colleagues at the University of Massachusetts Dartmouth Center for Marketing Research. They have been watching trends in social media usage at US colleges and universities since 2007 providing unique longitudinal data. Here is last year’s study - Social Media Use Continues to Expand in US Higher Education.

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State of Social Media Marketing 2012

Portals and KM

McKinsey also projects huge opportunities for wealth creation through social media, many of them are marketing oriented.  recently released a report, The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis. To complete this effort they surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Tighter integration between social and rest of marketing and business overall.

2012 158

ROI encore

Engineers without Fears

Luis continues to write about social computing ROI here and here. Remembering that ROI calculations are an attempt to render assumptions, beliefs & wishes into a quantitative language, then surely the ROI for social computing tools (& I agree with Luis that these are fundamentally social tools) will vary from depending on the assumptions, beliefs & wishes of the organisations concerned. collaboration roi e2.0

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Review of The Social Marketing Funnel

Portals and KM

I recently looked at a useful new book , The Social Marketing Funnel: Driving Business Value with Social Marketing. 500 companies use social media as part of their marketing mix1. A second study found that 72% of marketers reported closing more business as a result of social media efforts and 52% reported lead generation benefits with social media. This effort needs to be integrates with your traditional marketing and sales efforts and your CRM tool.

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Social Media Marketing Continues to Move Forward

Portals and KM

Alterian has conducted its seventh annual survey on online marketing. This year’s sample covered 1068 marketing professionals worldwide. It found that 66 percent of respondents will be investing in social media marketing in the next 12 months. The survey found that 40 percent of those investing in social media marketing said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their social media marketing activities.

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Spigit Offers Release S3 to a Maturing Market

Portals and KM

and the innovation management market for some time (see Spigit – Enabling Enterprise 2.0 Innovation Through Market Games (2008) and Spigit Increases Employee Engagement in Innovation (2009). So it nice to see both Spigit and its market continue to grow.

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Trends in Social Media Sales and Marketing from Webtrends Engage

Portals and KM

The speakers were Neil Lynch, Technology Manager for Alliances at ATG and Matthew Ball, Principal Consultant – Digital Marketing Optimization. Billion will be spent on social media marketing but most firms are not looking into ROI are really have a strategy to guide what they are doing.

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Beware of the ROI buzzword

Web Community Forum

P eter Kim wisely warns us : ROI is a term with a real definition. In tougher economic times, it’s harder to get away with experimental marketing, especially if it’s hard to quantify: Calculating ROI from social media efforts is no different. If ROI doesn’t apply to social media marketing, then social media should not be used for marketing. But I think this is a failure of data analysis, not a failure of marketing.

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Beware of the ROI buzzword

Web Community Forum

P eter Kim wisely warns us : ROI is a term with a real definition. In tougher economic times, it’s harder to get away with experimental marketing, especially if it’s hard to quantify: Calculating ROI from social media efforts is no different. If ROI doesn’t apply to social media marketing, then social media should not be used for marketing. But I think this is a failure of data analysis, not a failure of marketing.

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Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth- Social Network Strategy

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them.

Creating Passionate Users: User Community and ROI

John Tropea - Delicious Community

Fine-grained user treats The case for easter eggs and other user treats You ARE a marketer. Think about all the things a strong user community can do for you: tech support, user training, marketing (evangelism, word of mouth), third-party add-ons, even new product ideas.

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Community ROI Report

John Tropea - Delicious Community

Blog About Ed Projects Services Community ROI Report November 21, 2007 – 1:39 pm Forum One have released another of their very handy online community survey reports, this time about Community ROI. I’m hearing a lot about The ROI of communities and it reminds me of the baying for the ROI of ‘Knowledge Management’ from the commercial members of organisations as the KM-ers tried to introduce KM stuff some years ago.

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The Role of Brands in Online Communities

Online Community Strategy

Tagged: brand , faceberg , Online Community , social marketing , social media , value. Community 101 Community Management Marketing Online Community roi Social Business social media Strategy brand faceberg social marketing value

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Social media cost of inaction: COI

Laurel Papworth- Social Network Strategy

I’ve been speaking for a couple of years now on “The COI – Cost of Inaction&# …it’s always a good fallback when companies won’t accept the ROI – Return on Investment. Tags: Australia Online Communities ROI social media social networks web 2.0

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acidlabs » Social network ROI in business

John Tropea - Delicious Social Network KM

home What we do Meet us Clients Partners Public speaking Press coverage browse ↓ asides (206) featured (33) posts (387) speaking (12) posts Social network ROI in business 26 March 2008 | 4 Comments Hello! The notion of ROI on social networking tools in business (Enterprise 2.0) has been the subject of significant discusson and research the past few months; mostly drawing the conclusion that seeing ROI in terms of dollars on Enterprise 2.0 acidlabs Conversation.

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Community ROI / Online Community Unconference 2007

John Tropea - Delicious Community

5 Revisions Print Tools Export as HTML Export to PDF Export to Word Community ROI hide OCU_ROI.pdf Community ROI Or … Wild Goose Chase Or … Justifying Online Communities Or … The ROI Narrative (posted by Holly Pendleton) Categories: • Support • Product Development • Marketing • HR • Metrics that have been compiled to date: (Joe Cothrel @ Lithium) • Community users remain customers 50% longer than non-community users.

2007 28

Social Media Carpetbaggers and Snake Oil Salesmen

Online Social Networking

It’s reputable marketers who have built deservedly strong reputations in other digital disciplines: branding, creative, strategy, search, media, and a host of other specialties, who are suddenly labeling themselves “social.&#. These carpetbaggers are anxious to get their piece of social media marketing, and their dog-and-pony shows and social media clichés substitute for real experience, competence and substance.

Email Newsletters and Marketing Survey Open for your Participation

Online Community Report

As part of our ongoing research around social marketing best practices, metrics and ROI, we’ve launched our latest study on Email Newsletters and Marketing. If you’re involved with the production and management of your organizations’ email newsletter and / or marketing campaigns, please take a few minutes to participate in the study: [link]. The intention of the study is to explore how organizations are managing and measuring their email marketing programs.

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Sooooo many… Whats the ROI (return on investment) of social media and how do I explain that to clients in business terms ? Course social media Social Media Australia Training analytics business campaign Education Facebook Marketing measurement social ads strategy Sydney Twitter worksho

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Businesses Can Still Benefit from Social Media Early Adoption

Online Social Networking

The key concerns seem to be ROI and the time burden imposed by social media. Tags: Networking and Marketing Strategy News Outside the Box Books branding business branding marketing books personal branding ROI Social Media

Webinar - Online Communities: Surviving & Thriving in the Economic Downturn

Online Community Strategy

Rethinking “ROI&#. Christopher Kenton is founder and CEO of the enterprise social media SaaS startup SocialRep, and cofounder and consulting partner at MotiveLab a social media marketing agency. With an extensive background in strategic marketing and software development, Chris specializes in market development, competitive positioning, marketing effectiveness and measurement, with a special emphasis on marketing technology and social media.

Online Community Summit 2009

Online Community Strategy

1:30 – 2:30: Session 3 / Social Marketing & Advertising. Communities and traditional forms of marketing and advertising have historically acted like oil and water. While the importance of PR and marketing hasn?t

2009 54

Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)

John Tropea - Delicious Community

Over 100 vendors in this commodity market Many an entrepreneur has realized this community opportunity, when I started to cover this market there were 8 vendors on my list, today the space now boasts 100 vendors and it continues to grow.

Social Networks: Ad Spend to reach $2b in 2010

Laurel Papworth- Social Network Strategy

Just a quick note on a prediction regarding Advertising revenue and online communities: An old article via Marketing Vox but worth watching to see how close they get next year: Ad Spend on Social Networks to Reach $2B in 2010. billion in 2010, according to a new eMarketer report, “Social Network Marketing: Ad Spending Update.&# Tags: social media Online Communities social networks ROI Monetization revenue statistics

Social Media Group " Blog Archive " The ROI of Communities - Part II

John Tropea - Delicious Community

Social Media Group About SMG Clients Media 2008 Services The ROI of Communities - Part II by Maggie Fox | November 23rd, 2007 | Category: education Earlier this week I did some prep for a roundtable on the ROI of Communities at a conference held by the Canadian Marketing Association, and came across the most wonderful list of statistics, courtesy of Bill Johnston , and compiled by Joe Cothrel. The ROI of Communities [.]

2007 28

Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth- Social Network Strategy

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Poor ol’ thing… Do your campaigns fit in with your marketing strategy? Australia ROI: Investment and Revenue in Social Networks (5).

Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth- Social Network Strategy

If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. How a Facebook page might save a company in Brand disgrace! Brumbys told franchisees to blame carbon tax and hike up fees.

2012 237

#OCTRibe Topic: Valuing Participation in Online Communities

Online Community Strategy

Do you use an assumed value as part of your communities ROI reporting? • The many jobs that volunteers have performed for AOL would be compensated at a wide range of hourly rates in the labor market (see story). Tags: Community Management Online Business Online Community Online Community Report Online Community Unconference dashbaords Metrics octribe ocu2009 online community management online community roi social netowrking

Mining the Business Value of the Social Web: Behavioral Metadata

Web Social Architecture

At the same time, many companies are just beginning to experiment with social media marketing. And naturally, the new focus on measurement and data raises the question of how the success of those social media marketing efforts should be measured.

2008 141

Hotels and Social Media Travel Tourism

Laurel Papworth- Social Network Strategy

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin.

My First Year as a Consultant and what 2016 Holds for Online Communities (I hope)

Online Community Strategy

I’ve shaped and seen first hand the value of social and community in the form of increased direct revenue, increased loyalty, crowd driven products and early market dominance based on building communities in parallel with products. Your market is synonymous with your crowd.

2015 54

Australia: Industry Head, Social Media

Laurel Papworth- Social Network Strategy

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Jolaine Boyd, group marketing manager, Telstra @bigpondteam.

The Power of Pull + Social Business Edge + 140 Character Conference= ?

21st Century Organization

Social Business Edge April 19 at Fleishman Hillard , Stowe Boyd--who coined the term " social tools " in 1999-- hosted "Social Business Edge" on the premise that: " we are at the start of something much larger than a retake on marketing.

2010 159

The Long Tail and Social Media

Online Social Networking

The Long Tail of ROI. That’s the long tail of ROI: The small number of residual daily visits and subscriptions eventually match or surpass the initial surge of visits and subscriptions when the article is first written and posted. The Allure of Social Media for Marketing. However, the long tail aspect of social media I’ve described makes it especially attractive to savvy marketers.

‘Communities’ and ‘Networks’: A Conceptual and Linguistic 2.0 Mess | Sonnez en cas d'absence


One of the side effects of Marketing 2.0

2010 51

The Business of Community Networking Conference, March 24-26, Boston. Please Join Us

21st Century Organization

Do take a moment to download the brochure and see the list of industry experts --Chris Carfi, Michael Cayley, Susan GetGood, Michael Leifer, Elizabeth Piqq, David Rubenstein, Myra Norton, Andrew Essex, Liz Strauss, Luis Fernandez-- and representatives of companies from JD Power & Associates to CondoDomain, AVON, eBay, and the National Collegiate Scouting Association ready to share their experiences creating social networks and measuring the ROI of online marketing. .

AI Use Cases For Communities & Networks

Online Community Strategy

ROI measures. We’ll spill into HR, marketing, IT, innovation – anywhere there’s a need to understand and optimise social intelligence. Artificial Intelligence is arguably the buzziest of buzz words these days.

2018 51

The Personal Touch

Ant's Eyeview Blog

So what is the ROI for the personal touch? Tags: Word of Mouth marketing Omni WOM I checked into the Omni hotel in Fort Worth, Texas today. Very nice hotel – clean, polite, comfortable – all the attributes you expect from a good hotel.

Year-End Thoughts On Enterprise 2.0 Social Software (Part 2)

Collaborative Thinking

is not a market. There needs to be some business purpose - that purpose may be very intangible in terms of ROI, but there should be some localization and internalization of what E2.0 Emerging Vendors are those in a specific domain that compliment or augment an existing market model.

More on community management (part 3 or “what’s in a name”) | Full Circle Associates

Nancy White

How do you measure your ROI on intuition? Posted in marketing 2.0 [.] # Brad on 06 May 2008 at 4:10 am Nancy, Isn’t it a shame that we depend so much on a workplace name to define the actual work we do, and more importantly (and hopefully), the impact of that work?

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