Trending Sources

Best Upsell is Education #Dropbox #marketing

Laurel Papworth- Social Network Strategy

Ok ok, back on topic: use your educational, FAQ, help, support whatevs files to do marketing. Marketing social media dropbox upsell

2017 50

Job #SocialMedia – Digital Marketing Co-ordinator- Sydney @p2pKirstie

Laurel Papworth- Social Network Strategy

Digital Marketing Coordinator. Previous digital marketing experience? . Experience with content management and online marketing.

2013 97

Google+ Hints at a Social Media Marketing Revolution

Alchemy of Change

I just accidentally stumbled on something in Google+ that suggests some revolutionary ideas about the way organizations need to think about marketing.

Google 130

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth- Social Network Strategy

Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Sort of.

Agile Marketing Pioneers

Ant's Eyeview Blog

Last week, I had the pleasure of moderating a panel of Agile Marketing thought leaders at Social Media Club Seattle. AEV Blog

Social Marketing vs Traditional Marketing Mix

Laurel Papworth- Social Network Strategy

What is the marketing mix - online, offline, direct, TV, social - that is optimum for brands? Note for overseas readers: Tony Thomas runs a small agency The Population specializing in social media marketing). Tony then goes on to outline how important it is to get a marketing mix right. I Just Liked The Picture. and for a link.

Rethinking Marketing - Harvard Business Review

John Tropea - Delicious Community

Details Magazine Buy Reprint Idea in Brief > January–February 2010 Rethinking Marketing by Roland T. x 21.9 Kaplan, David P.

Use and Adoption of IBM Connections: State of the Market 4Q2014

Michael Sampson - Currents

Download Use and Adoption of IBM Connections: State of the Market 4Q2014 (November 2014) (PDF, 28 pages, 3.8 Published November 2014. A couple of months ago I kicked off a global survey on the use and adoption of IBM Connections. The survey garnered 58 valid responses, and the results are finally available. Table of Contents.

2014 90

Social Media Marketing book review

Community Guy

Shama reviewed Social Media Marketing: The Next Generation of Business Engagement. Take a peek below, or on Shama’s site. Business Strategy

Internal Knowledge Markets: A Framework for Success

Portals and KM

Rather than use expertise locators and accessible content repositories, they offer knowledge markets. Knowledge markets do not always work so they reviewed some internal knowledge market failures to propose design strategies for overcoming these challenges. They went on to build and test an internal knowledge market prototype.

Review of The Social Marketing Funnel

Portals and KM

I recently looked at a useful new book , The Social Marketing Funnel: Driving Business Value with Social Marketing. 500 companies use social media as part of their marketing mix1. This effort needs to be integrates with your traditional marketing and sales efforts and your CRM tool.    

Real Story Group: Enterprise Collaboration and Social Software Market in 2016

Michael Sampson - Currents

I have been a long-term fan of this report from Real Story Group, and have recommended its purchase to many clients. Collaboration Software

2016 63

2012 Social Marketing and New Media Predictions eBook Now Available

Portals and KM

The 2012 Social Marketing and New Media Predictions eBoo k is now available. Thanks to Lora Kratchounova and her colleagues at Scratch Marketing + Media for putting it together. It “contains predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants.

2012 36

State of Social Media Marketing 2012

Portals and KM

McKinsey also projects huge opportunities for wealth creation through social media, many of them are marketing oriented.  recently released a report, The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis. Tighter integration between social and rest of marketing and business overall. Awareness.

2012 22

Arts Council of New Orleans Saturday Art Market February 2013

Portals and KM

I was pleased to be recently accepted as artist for the Arts Council of New Orleans  for their monthy art market. Carrolton and S.

2013 33

The Rise of Internal Knowledge Markets

Portals and KM

A new article in the Sloan Review by Hind Benbya and Marshall Van Alstyne, How to Find Answers Within Your Company , covered the rise of internal knowledge markets. They define these markets as “protected environments where users trade their knowledge via price mechanisms.” Market forces can differ when regulating knowledge.

7 Key Issues to Consider Networking and Marketing Your Business on Facebook

Online Social Networking

Your loved ones become “friends of friends&# with your business connections and consequently more exposed to their scrutiny. Proceed carefully.

3 More Social Media and Web Marketing Strategies for 2011

Online Social Networking

Here are several more social media marketing ideas for the new year that can be especially helpful for small business marketers and entrepreneurs.

2011 15

The Average Director of Community Makes $113,000 and Isn’t in the Marketing Department

Managing Communities

Please Update Your RSS Feed Subscription This feed has moved to: [link] I apologize for the trouble. For more details, please read my post on the matter. Thank you. Community Careers

2015 25

Images of New Orleans 2011: French Market Area

Portals and KM

This post covers th e French Market area in the upper French Quarter and near the Marigny. It is a series of shops and stalls.

2011 28

Forrester: Mobile Apps Will Change the IT Market and Drive Software Innovation

Portals and KM

It notes that while the explosion of app innovation started with the iPhone, the rise of the “App Internet” significantly impact the enterprise software and services market. billion/year market globally by 2015. billion/year market globally by 2015. The app stores have really opened up the market. McCarthy.  

2015 40

25 Common Social Media and Web Marketing Mistakes

Online Social Networking

It’s imperative that you define your objectives and devise marketing strategies to help you reach them effectively. How about yours?

Contests and Giveaways are Marketing, Not Community Building

Managing Communities

photo credit: Ev0luti0nary Since the beginning of time (relatively speaking, of course), online forums and communities have held contests and giveaways in an effort to grow their member base. It gets them some attention. They notice an influx of new members. Then the contest ends. Shortly thereafter, most of the new members they noticed are [.].

2012 25

3 Key Social Media and Web Marketing Strategies for 2011

Online Social Networking

Here are several cases in point that affect social media and web marketing practice, especially for small business. Hello Ning Open Networking.

Please Stop “Robo” Marketing from Coming to Social Media.

Portals and KM

Sameer Patel recently wrote a useful post, Marketing your Marketing , on the shallow nature of enticing people to like you on social media with coupons or other giveaways. Then the marketing department wastes their time following up with the 700, including me. It is especially annoying when you get a follow up phone call.

2011 22

Traackr Provides Useful Web Influence Monitoring Tool for Marketing and PR Professionals

Portals and KM

Ability to cover specific topic/market based on relevance to your selected keywords. It is designed to primarily support PR efforts. Resonance?-

2010 39

Networking or Marketing: How to Escape the Advertising Trap and Get Real

Partnering Resources

Walking the Line between Networking & Advertising. Image by Ian Sane (flickr). Several weeks ago, I fell into a network trap. I’m hot stuff!”.

2013 40

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Who Are the Market Segment and Customer Avatars? Shares How to write a #socialmedia strategy for Gov, Organisations. Who, what , why etc.

2015 151

Klout, Influence, and the Future of Business

Alchemy of Change

Engagement & Collaboration Permeability & Networks business engagement influence Klout marketing networks permeability

2012 142

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Look no further! August 3rd-5th 2015. Earlybird ends beginning of July. Really? Shares.

2015 143

Capital Ideas: Selected Papers on Organizations & Markets - October 2009 - Neighbor Networks

John Tropea - Delicious Social Network KM

Introduction By Damon J. Phillips Neighbor Networks Research by Ronald S. Burt Forums vs. Fountains Research by Sean C. Research by Elizabeth G.

Arts Council of New Orleans March 30 Art Market

Portals and KM

I now an artist with the  Arts Council of New Orleans  and participate in their  monthy art market. Carrolton and S.

2013 11

Gevril Group Launches Ambitious Social Media and Web Marketing Initiative

Online Social Networking

A one-bite-at-a-time social media marketing approach for Gevril would be way too laid-back and totally unrealistic. I hope to see you there.

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. social media brand wars campaign Marketing trolling trollmarketing And unusual.

2014 139

Director of Community and Director of Marketing Should Make a Great Team

Managing Communities

Please Update Your RSS Feed Subscription This feed has moved to: [link] I apologize for the trouble. Thank you. Thinking

2013 20

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth- Social Network Strategy

Facebook social media Social Media Business channels engagement improve Marketing social objects status updates tips Twitter Social Objects.

2013 138

10 Tips for Inviting to Facebook Events

Online Social Networking

The most common reaction of marketers is to raise the volume in one way or another. Marketers send more messages or create snazzier headlines.

8 ways to deal with negative comments in online communities

Laurel Papworth- Social Network Strategy

PS: Your marketing intern may not have that skill! How do you respond to a negative comment in an online community, on Facebook? Ignore them?

Social Media Marketing May Need to Adjust Measurement

Portals and KM

Adobe has released second Adobe® D i g i t a l I n dex report, which provides marketing, e-commerce and retail executives with digital marketing data. The research looked at how marketers measure the impact of website traffic from major social media sites. The most common measure of impact is the last-click attribution.  

Blog Cases from 2005: Renee Blodgett on Cimmunications and Marketing

Portals and KM

It provides strategic consulting on social media, viral marketing, communications and branding for global companies, executives and startups.   As communities expand as the result of blogs, a whole new paradigm of communication opens up and along with it marketing opportunities. These cases have not appeared on this blog before.