Best Upsell is Education #Dropbox #marketing

Laurel Papworth- Social Network Strategy

Ok ok, back on topic: use your educational, FAQ, help, support whatevs files to do marketing. I don’t know, maybe product education and good marketing are two very different ideas. Marketing social media dropbox upsell

2017 153

How Leadership Is Critical In Content Marketing

Ken Carroll

Leadership is critical in content marketing. Because there simply is no content marketing without the leadership to drive it. As content marketers, you and I must think and act from a leadership perspective if we are to impact on the world. Leadership for content marketers

2017 116

Job #SocialMedia – Digital Marketing Co-ordinator- Sydney @p2pKirstie

Laurel Papworth- Social Network Strategy

Digital Marketing Coordinator. Previous digital marketing experience? . Reporting into the Senior Brand Manager, you will be responsible for executing digital marketing tactics across a number of channels using various resources and tools.

2013 174

Social Marketing vs Traditional Marketing Mix

Laurel Papworth- Social Network Strategy

What is the marketing mix - online, offline, direct, TV, social - that is optimum for brands? Note for overseas readers: Tony Thomas runs a small agency The Population specializing in social media marketing). Tony then goes on to outline how important it is to get a marketing mix right. I don’t think anyone would disagree with him -certainly no social media marketer that I know.

Market 143

Stand Out Social Marketing: A Review

Portals and KM

I was pleased to receive a review copy of Stand Out Social Marketing by Mike Lewis. The full title is: Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence.

2012 207

Images from Pike Market, Seattle

Portals and KM

Here is the well known Pike Market in downtown Seattle, Washington.                                     

Putting Knowledge Markets in Perspective

Portals and KM

We discussed, in part, knowledge markets as I had written a post on the topic a few weeks ago - Internal Knowledge Markets: A Framework for Success. If knowledge are done right I think these markets can have a positive impact on organizational culture, in general.

Market 130

Too Much Marketing

Web Social Architecture

In particular, his first point hits on exactly what I think is going to be the key to success for marketers in social media: 1. Social channels are too noisy, and as more and more marketers start to proactively reach out to consumers online next year, and as listening technologies are more widely adopted, we’ll see a dramatic increase in, well, spam. What’s a marketer to do? Manifestoes Online Community Viral Marketing Web 2.0

Market 100

Social Warnings: Marketing Sherpa Affiliates scam

Laurel Papworth- Social Network Strategy

Online Marketer Blog : This is the story of how I added over $1K to the MarketingSherpa coffers and was scammed out of hundreds of dollars in affiliate fees. (DJ I guess MarketingSherpa found out the power of word of mouth and network marketing – duh! .

Market 130

5 steps to a social media marketing campaign

Laurel Papworth- Social Network Strategy

We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. Diagram Social Media Marketing Campaign.

Images from Farmer's Market Alexandria VA

Portals and KM

Last time I went to a great farmer's market. Here is the third of a three part series on the  Alexandria Virgina  area. Here are some images of the produce offered.

2013 130

Images from Farmer's Market Chimacum, Washington

Portals and KM

It has a great farmer's market that also points to an rural artist studio tour.  Here is more on my stay in Washington state.    Chimacum  is a town on the Olympic peninsula in Washington state.

Prediction Markets 101

The Bumble Bee

Prediction Markets apply group intelligence techniques such as the wisdom of crowds to provide new insights into certain types of decisions about the future which an enterprise must make. Read Prediction Markets: A Teaching Moment by Andrew McAfee.

Market 116

To market, to market (via Public Radio Kitchen)

Endless Knots

Today comes the news that some dedicated soul at WBUR spent the weekend putting together this "play with me" map of all the farmers' markets in Massachusetts. Tags: Farmers' Market Food and Drink Radio

Market 116

The Secret Ingredient for Customer Lifecycle Marketing? Community Management.

Online Community Strategy

A recent benchmarking report from Demand Metric on Customer Lifecycle Marketing illustrates the impact of aligning marketing efforts around a customer journey model. The report also illustrates a number of blindspots that are derailing Customer Lifecycle Marketing efforts.

2016 67

Melb Syd: social media marketing workshop

Laurel Papworth- Social Network Strategy

This is a hands-on computer based social media course that takes you step by step through how to set up, monitor and measure a social media marketing campaign. One of the Laurel’s popular classes for computer based social media marketing campaign. Workshop Description.

Market 145

Social Marketing Compensation Research

Online Community Report

The Social Marketing Compensation Study was initiated in December of 2009 as a joint research project between the Online Community Research Network and WOMMA.

Good Advice on Content Marketing

Portals and KM

I was pleased to be involved in the creation of a useful guide, How to Kick-Start Your Content Marketing - A Seven-Step Approach to Delivering Success , developed by Skywor d and sponsored by Awareness. As the report notes, “content marketing is a more subtle approach than other, more traditional, marketing efforts. Content marketing is not for those do need a quick return. I highly recommend this guide for those who want to undertake a content marketing effort.

Market 100

Awareness Provides Social Marketing Automation

Portals and KM

In their latest initiative, they are now providing the Awareness’ Social Marketing Automation  suite. It is offered as an additional feature via the  Awareness Social Marketing Hub.   By applying weights to the social users’ activities, actions, and demographic information, marketers can generate prioritized, dynamically updated lists of social targets. I covered Awareness a good bit (see Awareness Provides Social Media Command Center ).

Market 100

Social media 40% of Jetstar’s marketing budget

Laurel Papworth- Social Network Strategy

But important news – not the first time we’ve seen this but it’s been ages since say, the Pepsi announcement: Jetstar has announced it will direct 40% of its marketing budget to social media. “We’ve Just a quick one, posting up of a press release, really.

Market 135

Social Software Market Keeps Growing

Portals and KM

Michael Fauscette, lead author of two IDC reports, is quoted, "We're seeing good strong growth from the major players in this market and that'll continue for quite a while." It will be interesting to see where this market goes but I predict that integration will be a major theme over the coming years. 

Social Marketing Momentum

Online Social Networking

In Social Marketing Leverage , I stated that the Internet gives us the ability to transfer information with relative ease and enables a great variety of online tools to provide us with a virtual type of leverage. Social Marketing Prescription.

Arts Council of New Orleans Saturday Art Market February 2013

Portals and KM

I was pleased to be recently accepted as artist for the Arts Council of New Orleans  for their monthy art market. I am working on a some others from later carnival events and hope to have some ready for the art market.

2013 169

Arts Council of New Orleans Art Market December 22.

Portals and KM

I now an artist with the  Arts Council of New Orleans  and participate in their  monthy art market.  These markets occur generally on the last Saturday  at Palmer Park in New Orleans , at the corner of S.

2013 130

State of Social Media Marketing 2012

Portals and KM

McKinsey also projects huge opportunities for wealth creation through social media, many of them are marketing oriented.  recently released a report, The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis. To complete this effort they surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Tighter integration between social and rest of marketing and business overall.

2012 109

Arts Council of New Orleans March 30 Art Market

Portals and KM

I now an artist with the  Arts Council of New Orleans  and participate in their  monthy art market.  These markets occur generally on the last Saturday  at Palmer Park in New Orleans , at the corner of S.

2013 130

Agile Marketing Pioneers

Ant's Eyeview Blog

Last week, I had the pleasure of moderating a panel of Agile Marketing thought leaders at Social Media Club Seattle. We covered a range of topics related to Agile Marketing, and in particular both how and why these organizations chose to embark on the agile journey.

Collaborative Applications Market Remains Strong

Portals and KM

I frequently speak with vendors in the collaborative applications market as I cover this space for the AppGap blog. As reported by Tekrati (see IDC: Hot Spots in Overall Collaborative Applications Market Help Offset Economic Decline ), IDC research shows worldwide revenue for the collaborative applications market was $7.6 of the market total. I am glad the market continues to like these options.

Social Media Marketing book review

Community Guy

Shama reviewed Social Media Marketing: The Next Generation of Business Engagement. Take a peek below, or on Shama’s site. Business Strategy

Augmented Reality and Social Media Marketing

Laurel Papworth- Social Network Strategy

Social Media Marketing meets Physical World. There will be hundreds of business, marketing and educational applications alongside the many 1st generation entertainment examples currently emerging. Gary Hayes has done an awesome job of putting the Business into social Augmented Reality.

Market 149

Australia Social Media: Chris Brogan – Marketing Now

Laurel Papworth- Social Network Strategy

How to use Social Media and Online Marketing to reach customers directly, and keep them. Never before has Australia hosted such luminaries in the field of social media and new marketing. This is the first ever two-day event dedicated solely to social media and online marketing in Australia. Don’t miss this opportunity to learn about the fastest growing trends in marketing today. You’ll learn all about the is and more at Marketing Now !

Wheat House is on the market and the Boston Globe likes it

Endless Knots

But first: the house is on the market and Boston Globe reporter Eileen McEleney Woods gave it a very nice write-up in Sunday's Globe Magazine.       The Samuel Wheat House 399 Waltham Street, West Newton, MA.

2014 184

Training: Social Media Marketing Campaign course

Laurel Papworth- Social Network Strategy

Are you a marketing guru charged with pulling together your social media savvy and deliver an actual social media campaign, with monitoring, engagement and metrics? Technorati Tags: campaign , course , Event , seminar , social media , social media marketing , Training , workshop. Tags: AFTRS Australia Event Online Communities Training social media social networks campaign course seminar social media marketing workshop

Internal Knowledge Markets: A Framework for Success

Portals and KM

Rather than use expertise locators and accessible content repositories, they offer knowledge markets. Early adopters like SAP have seen positive results with as SAP saved more than $6 million in technical support costs when they used a knowledge market to enable a peer-to-peer response system to support enterprise software developers both within and outside the company. They went on to build and test an internal knowledge market prototype.

Social Media Marketing Inside Out

Online Social Networking

As I’ve written numerous times, the core of a social media marketing campaign is always your website or blog. Social Media and Web Marketing in Action. I was asked very recently to market the website of Welkin Capital Group , a high-end real estate finance company.

Review of The Social Marketing Funnel

Portals and KM

I recently looked at a useful new book , The Social Marketing Funnel: Driving Business Value with Social Marketing. 500 companies use social media as part of their marketing mix1. A second study found that 72% of marketers reported closing more business as a result of social media efforts and 52% reported lead generation benefits with social media. This effort needs to be integrates with your traditional marketing and sales efforts and your CRM tool.

Market 100

The Rise of Internal Knowledge Markets

Portals and KM

A new article in the Sloan Review by Hind Benbya and Marshall Van Alstyne, How to Find Answers Within Your Company , covered the rise of internal knowledge markets. They define these markets as “protected environments where users trade their knowledge via price mechanisms.” They note that “while these markets have existed in different forms for years, their use to facilitate knowledge transfer inside organizations is relatively new.”

Images of a Market In Seattle's Central District

Portals and KM

I was struck by the products and produce offered in a grocery store in Seattle's Central District. I always enjoy exploring grocery stores when I travel. Here is some of what I found. I wish I was there long enough to enjoy everything. 

Is Email Marketing Dead?

Online Social Networking

If more of our attention is being directed toward social media and away from email, is there a future for email marketing ? The success of email marketing depends on our ability to efficiently reach our target markets via their email inboxes. As people increasingly turn to social media, and internet service providers apply more aggressive spam filtering, email marketing becomes less viable. Advice for Email Marketers.

Social Media Marketing GSP: A Tweet-book

Nancy White

She is at it again with her latest experiment, Social Media Marketing GSP: A Tweet-book. Social Media Marketing GPS #smgps is the first business book to experiment with this format. Toby Bloomberg is not the type to let the dust gather.

Market 130