Rethinking Marketing - Harvard Business Review

John Tropea - Delicious Community

Details Magazine Buy Reprint Idea in Brief HBR.org > January–February 2010 Rethinking Marketing by Roland T. He identifies which broad market segments to target, sets prices and promotions, and plans mass media communications.

How To Develop a Business-Aligned Social Media & Social Networking Strategy

John Tropea - Delicious Social Network KM

The following are examples of initiatives; note that some are planning exercises while others involve delivery of operating systems: Create and maintain a corporate Facebook page to serve as a corporate marketing and recruiting tool. My newest post is “A ‘Web 2.0