Trending Sources

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth- Social Network Strategy

Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Sort of.

Week in Review: May 14, 2012

Alchemy of Change

Four mini-posts on: Google's new 'knowledge graph" and the semantic web, the sad story of Flickr (and CarPoint), why Justin Bieber has a higher Klout score than President Obama, and the future of market research.

2012 46

Social Media in the 2009 Inc. 500 - Center for Marketing Research - University of Massachusetts Dartmouth

Collaborative Thinking

The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. 500 - Center for Marketing Research - University of Massachusetts Dartmouth. Updated from 2007. Magazine.

Social Media and Online Community Platform Usage by Inc. 500 Companies Detailed in Study

Managing Communities

Nora Ganim Barnes, a Chancellor Professor of Marketing and the Director of the Center for Marketing Research at the University of Massachusetts Dartmouth, has released the results of the center’s fifth annual study into the usage of social media by Inc. Research500 companies.

Study Details Use and Success Rate of Social Media Tools by Inc. 500 Companies

Managing Communities

Nora Ganim Barnes, a Chancellor Professor of Marketing and the Director of the Center for Marketing Research at the University of Massachusetts Dartmouth, has released the results of the center’s fourth annual study into the usage of social media by Inc. Research500 companies.

The Inc. 500 Continues to Embrace Social Media in Increasing Numbers

Portals and KM

Here is the latest in the very useful series of longitudinal studies on social media use by The Center for Marketing Research at the University of Massachusetts Dartmouth led by Nora Barnes.  We can see this effect of shifting market niches in the numbers reported in the study. Magazine to the Inc. 500 list.

2010 33

New Study: Top Charities Master Visual and Social Media

Portals and KM

Thanks to Nora Ganim Barnes and The Center for Marketing Research for providing more useful insights on the use of social media  

2014 21

Social Media Clout: Klout them up – don’t you know who I am?

Laurel Papworth- Social Network Strategy

Your recommendations, and personal responses are the subject of endless market research, Big Data experiments and social media campaigns.

2012 82

Email Usage Down and Social Networking Up in 2010

Portals and KM

Here is some more information I found via the Darwin Enterprise Social Media Edition though a post on Best Social Media Stats, Facts and Marketing Research of 2010.  I would be pleased to see research on this but I am hopeful. However the channels of communications are shifting. in June 2010, up from 15.8% in June 2009. 

Making Better Use of Customer Intelligence

Portals and KM

 She looked at the future of market research and saw a trend and need for increased collaboration between the market insight professionals who go out and proactively collect market research data and those who passively collect transactional and behavioral data.    We applaud this. 

Shifts in 2011 Inc. 500 Social Media Usage

Portals and KM

I have been writing about the work of Nora Ganim Barnes and her colleagues at the Center for Marketing Research at the University of Massachusetts Dartmouth for some time. 500 are now using social media to market their brands with a shift from blogs as the main tool to Facebook, LinkedIn and Twitter. In 2010 50% of the Inc.

2012 44

DomainPatrol Social for IBM Connections

Michael Sampson - Currents

In my market research report on IBM Connections last year, Infoware DomainPatrol Social was one of the top-rated add-on products for IBM Connections. See page 19 in Use and Adoption of IBM Connections: State of the Market 4Q2014. Infoware released an updated version of DomainPatrol Social for IBM Connections. See Infoware.

2015 14

Is Social Media Reaching a Plateau in America's Largest Companies?

Portals and KM

Nora Ganim Barnes and Justina Andonian at the Center for Marketing Research, Charlton College of Business, University of Massachusetts Dartmouth recently released a report on The 2011 Fortune 500 and Social Media Adoption: Have America's Largest Companies Reached a Social Media Plateau? Target and Nike both have more than 4.5

How To Get The Content Advantage

Ken Carroll

Because content is the new advertising, the new PR, the new market research, the new messaging and communications. But Better. Every.

2015 31

2012 Social Marketing and New Media Predictions eBook Now Available

Portals and KM

The 2012 Social Marketing and New Media Predictions eBoo k is now available. Thanks to Lora Kratchounova and her colleagues at Scratch Marketing + Media for putting it together. It “contains predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants.

2012 36

2013 Fortune 500 Expand and Branch Out in Social Media: Google+, Instagram, ?Foursquare and Pinterest

Portals and KM

I always find their work especially valuable as they have been doing this research for some time and have a longitudinal set of data for comparisons.

2013 28

Blogging and Twitter by the Fortune 500: A Longitudinal Study

Portals and KM

Here is some new research,  The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies , by Nora Ganim Barnes and Eric Mattson at the Center for Marketing Research at the University of Massachusetts Dartmouth.  This is up from 81 companies (16%) in 2008.

2011 38

Visual Markets Report in Production Phase

Governance in a Networked World

We have finally got our Visual Markets report to the production phase. Some 100+ pages of new analytical market research results of the Australasian IT&T market, providing new insights through the use a network analysis approach to market research.

Hyper-Social Summit – Creating Successful Online Communities – Part One

Portals and KM

 It is based on research conducted by Francois Gossieaux cofounder of the Human 1.0 Their book, The Hyper-Social Organization, covers this research in more detail. Francois began with some highlights from their research. There has been a lot of research to support. But then most days are snowy this winter. Network.

SAP 30

Social Media and the Fortune 500 2014 from Nora Gamin Barnes

Portals and KM

Lescault of The Center for Marketing Research at the University of Massachusetts Dartmouth.   The highlights include the following.

2014 11

Visit to Denmark; Thanks to IntraVision, DanNotes, and IBM Denmark

Michael Sampson - Currents

sales and marketing, research and development, internal communications). Today I was in Copenhagen to present the Doing Business with IBM Connections public seminar. The seminar was hosted by IntraVision and DanNotes , and we used the IBM Lyngby facility for the day. Here’s the highlights for me: 1.

Blogging is Still a Good Complement for Your Small Business Web Site

Portals and KM

It clearly demonstrated that companies with a blog have far better marketing results for their Web site. In the past three years there was a steady increase in company blogs with a rise from 38% in 2008 to 45% in 2009 to 50% in 2010 as reported by the Center for Marketing Research at the University of Massachusetts Dartmouth.

Remember When Social Media Was Simple and Mostly Blogs?

Portals and KM

Their research found that global corporations are trying to manage an average of 178 business-related social media accounts. I also recently shared related research by Nora Ganim Barnes and her colleagues at the Center for Marketing Research as they looked  the usage of social media in fast-growing corporations.

2012 16

Large Companies in the UK are Permitting Less Travel - Collaboration Technology Steps into the Breach

Michael Sampson - Currents

The research found that: ". The survey was conducted by Critical Research, a market research firm. Researchers also asked participants to identify the obstacles hindering sustainable business travel practices and found that "by far the most frequently mentioned was client insistence on travel and face-to-face meetings."

Forrester Covers Top 15 Enterprise Technology Trends for 2011 To 2013

Portals and KM

Forrester has released its research on top technology trends for enterprises to watch from 2011-2013 and I was pleased to get a review copy. Gene Leganza led the excellent research. In the survey respondents rated more than 40 technologies for impact to their organization in the next three years.  Supporters of Enterprise 2.0

Cloud 16

Social Media Settles into the Inc 500 in 2012

Portals and KM

Lescault who is also at the center as Senior Research Associate and Associate Director.  This time it was co-authored by Ava M.  

2011 11

An Ant’s Eye Point-of-View: Tis the Season for Holiday “Social Media” Campaigns

Ant's Eyeview Blog

According to Lab42, a Chicago market research firm, 61 percent of shoppers plan on finding ”the perfect gift” via social networks. 60 Social Media Marketing Tips for the Holiday Season by Kerry Jones of Blueglass. How ‘Word of Mouth’ Marketing will Pump Up Holiday Sales from Ad Age. The countdown is on.

Making it Difficult to Join: The Case for Barriers to Participation

John Tropea - Delicious Community

There is nothing inherently wrong with that statement – it is a great goal. Culture can also immediately turn people away. WordPress Admin.

Social Media Continues to Increase in the 2012 Fortune 500

Portals and KM

Nora Ganim Barnes and her colleagues at the Center for Marketing Research at the University of Massachusetts Dartmouth have been dong a number of studies on social media and organizations in various populations. One series covers the Fortune 500. Lescault, and Justina Andonian. Telecommunications leads the pack with 40% blog usage.

Talking about Mobility - a Briefing Paper by Martin White

Michael Sampson - Currents

I’ve been tracking developments for a couple of years, and over the last six months in particular a number of market surveys have been published which suggest that this could well be a transformational technology for enterprise information management. Intranet managers need to take a view on strategy and tactics very quickly indeed.

Rethinking Marketing - Harvard Business Review

John Tropea - Delicious Community

Details Magazine Buy Reprint Idea in Brief HBR.org > January–February 2010 Rethinking Marketing by Roland T. x 21.9 Kaplan, David P.

Organising Knowledge>> Typologies for Ecommerce

Green Chameleon

Here’s the connection between customer and market research and taxonomy: a typology derived from or reflecting how customers see themselves, makes a great facet, not just for filtering, but also potentially for primary navigation. Ecommerce is a big consumer of taxonomies and a poster child for the use of facets.

on knowing people

Social Abacus

Working at a start-up , a market research firm , and a consultancy , with many of the largest global brands, I've identified a big opportunity to generate more awareness of psychological findings. People are interesting. Interesting, as defined in many ways and identified in even more. Usually, it's ignored.

Hyper-Social Summit – Creating Successful Online Communities – Part Three

Portals and KM

  It is based on research conducted by Francois Gossieaux of the Human 1.0  Their book,  The Hyper-Social Organization,  covers this research in more detail. Marketing was by far the most function engaged in the development of a community with participation in 79% of the communities. Network.

US Charities Outpace Other Sectors in Social Media

Portals and KM

Here is more great work by Nora Ganim Barnes at the University of Massachusetts Dartmouth Center for Marketing Research. To gather this data, the Center for Marketing Research conducted nationwide telephone surveys of the nonprofits on the Forbes list. This study is on the usage of social media by US charities. The

The True Nature of a Social Intranet

John Tropea - Delicious Social Network KM

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CMS 15

The Four Tenets of the Community Manager

John Tropea - Delicious Community

« Marketing Nirvana November 27th, 2007 2:16 am […] marketing. transform market research? Great post Jeremiah.

2008 41

College Presidents Blog and Tweet Much More Than Corporate CEO’s

Portals and KM

Nora Ganim Barnes and her colleagues at University of Massachusetts Dartmouth Center for Marketing Research. In comparison, 40% of Inc.

2013 Inc. 500 and Social Media Report from Nora Ganim Barnes

Portals and KM

Lescault of The Center for Marketing Research at the University of Massachusetts Dartmouth. The use of LinkedIn by Inc.  

Higher Education Records ROI for Social Media

Portals and KM

Here is another study,  Higher Ed Documents Social Media ROI: New Communications Tools Are a Game Change r, by Nora Ganim Barnes and her colleagues at the University of Massachusetts Dartmouth Center for Marketing Research. Here is last year’s study - Social Media Use Continues to Expand in US Higher Education.