Awareness Report on Understanding and Leveraging Social Capital
Portals and KM
MAY 10, 2012
Awareness has released an interesting free report, 3 Keys to Influence: Understanding and Leveraging Social Capital. The first key is growing social capital by leveraging external and internal influence. In the section on leveraging external influence they look at a number of tools, including one of my favorites, Traackr. It began with some useful statistics: 90 percent of all purchases are subject to social influence.