Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites?

2015 143

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

2015 154

Trending Sources

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. Each one has a counter argument but part of social media education is taking people on a journey so they come to that understanding themselves through the workshop.

2016 124

Sydney, Australia – Facebook Course June 2017

Laurel Papworth- Social Network Strategy

Dear Students, my next Facebook course is on June 21st & June 22nd (two day course) so please bring your laptop and charger on both days. Curriculum of the Facebook course (Sydney, Australia 2017): Are you interested in: Facebook Analytics , Insights, KPIs and writing Measurement reports?

2017 71

Social Media Online Courses and Training

Laurel Papworth- Social Network Strategy

Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer.

2015 118

RSS Extensions for Browsers & Social Media Dashboards

Laurel Papworth- Social Network Strategy

howto social media Workshop Notes Chrome extension Facebook feedly Firefox addon Internet Explorer monitoring netvibes panels rss Safari Twitter RSS Extensions to Omnibox/URL box for Browsers (for my students). This is what you want in your browser right?

RSS 121

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Do you have to write a social media strategy for a client? Do they say “our strategy is we have a Facebook Page and we think we need Twitter”? They think a content calendar for Facebook is a strategy. What does the Organisation get out of a Facebook Page.

2015 151

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth- Social Network Strategy

Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Social Media Strategy.

2015 93

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth- Social Network Strategy

Here are some social media courses for you (or perhaps, for someone you know) for June and July. A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business.

2012 111

UNICEF: They Just Don’t Understand Social Media

Laurel Papworth- Social Network Strategy

Sometimes Not for Profits and Charities diss social media to try and emotionally bully us into donating. If you’re interested in seeing an ROI on social media activity, then this post is definitely for you…. 6% of visitors from ‘liked’ links on Facebook end up donating.

2013 131

CEOs Don’t Understand Social Media The Australian

Laurel Papworth- Social Network Strategy

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. The Myer Facebook Page has 190,000 subscribers.

2013 133

Financial Services and Social Media The Australian

Laurel Papworth- Social Network Strategy

If your financial services/advisor is not using social media, sack them. The real questions are: how can a market be so vulnerable to a single tweet, is this a new situation and what should financial boffins be doing about social media? Apple now engages with social media.

2013 87

7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

Social Media Monitoring Bookmarks and RSS

Laurel Papworth- Social Network Strategy

When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. The Guardian Social Media section [link] OR [link].

RSS 75

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. Post this question up on your personal Facebook profile or Twitter account: Hey guys I’m thinking of getting a new phone. Audi vs BMW billboard war escalated on Facebook.

2014 139

Traditional Media brainwashing Australians about Social Media

Laurel Papworth- Social Network Strategy

NSW Police have been made aware of a Facebook page that has allegedly made disturbing death threats against baby-faced singer Jack Vidgen. Telephones don’t stalk children, Social Media doesn’t intimidate them either. Replace FACEBOOK PAGE with TELEPHONE NUMBER.

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth- Social Network Strategy

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours ).

2014 89

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth- Social Network Strategy

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. Both types of shows have higher interaction on social sites during Ad breaks rather than during the shows. .

How to Do a Social Media Strategy- Workshop

Laurel Papworth- Social Network Strategy

Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Social Media Strategy Course (not tactical implementation of a Facebook Page!).

2014 113

Social Media courses – Facebook Twitter – 2013 Sydney Australia

Laurel Papworth- Social Network Strategy

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Social media workshops.

2013 51

Facebook Eavesdropping and Spree Murders: Neomugicha Killings and Social Media

Laurel Papworth- Social Network Strategy

Social Media sites apparently are running AI software that listens to discussions and then can flag the discussion for monitoring. Facebook have caught one predator already. Lots of chatter at the moment about Facebook eavesdropping on your chatter.

2012 61

Facebook Ad Social Media Fail – I’m An Idiot.

Laurel Papworth- Social Network Strategy

What happens when you get your creative WRONG in a Facebook Social Ad? Facebook Online Communities social media analytics facebook ads insights online community page reachHere come the 13 year olds! FYI I’m an idiot. . Oh this is hilarious.

2012 58

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course .

2013 88

Google+ Hints at a Social Media Marketing Revolution

Alchemy of Change

If you haven’t yet tried it yet, Google+ (pronounced “Google Plus”) is a worthy competitor to Facebook and Twitter. Just to be clear, this is different from the way things work on Twitter and Facebook. I predict Facebook will eventually follow them on this.

Google 130

Finish This Sentence: Social Media is…

Laurel Papworth- Social Network Strategy

There are a few pitfalls in social media and definitely one of them is to try and force conversations around “finish my sentence… ” games. Shoving out a Tweet or Facebook status update without thinking is naive in the extreme.

2012 114

SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth- Social Network Strategy

Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing. SMO (social media optimization) is in, SEO (search engine optimization) is out.

2012 154

List of 12 Top Social Media Podcasts in 2012

Laurel Papworth- Social Network Strategy

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? and I am now working with Panel of smart Social Media people.

2012 96

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

What happens when the consumer fights back against the advertiser (using social media channels)? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company.

How Often Should I Post on Facebook? #FBO

Laurel Papworth- Social Network Strategy

HOW OFTEN SHOULD I POST ON FACEBOOK? I wish I had a licorice allsort for every time this is asked in a social media workshop or a conference. It also means Facebook is much more likely to give that bride’s Facebook updates preference for 24 hours or so.

2016 82

Mary Poppins Online Community – Social Media Manager Leah Howard

Laurel Papworth- Social Network Strategy

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show. Facebook: Facebook.com/MaryPoppins.

Charlotte Dawson, Cyberbullies and Social Media Pot and Kettle

Laurel Papworth- Social Network Strategy

Social Media: Friend or Stranger? “I do worry about social media. social media TV Twitter charlotte dawson negative criticism slagging offI don’t support bullies online.

Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth- Social Network Strategy

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Book social media course. Social Media Training June 2012.

2012 91

Social Media and The Cone of Silence – Victoria Department of Justice

Laurel Papworth- Social Network Strategy

DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? It’s saying that social spaces are broadcast spaces. The other 7 steps to social media engagement ).

Facial Recognition, Privacy and Social Media

Laurel Papworth- Social Network Strategy

What happens when you point your iPhone, mobile phone or any new camera at a group of people and get their Facebook and Twitter IDs, their last status updates and other goodies – all from the fact the camera does facial recognition?

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth- Social Network Strategy

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. Economies of Social Scorecards. Trust and Social Scorecards.

Social Media Intensive Course – August 2016 – Sydney Training

Laurel Papworth- Social Network Strategy

Are you looking for an intensive social media course for advanced or professionals? On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. 3 Day Social Media Intensive Workshop in Sydney. social media

2016 46

Mark Zuckerberg as POTUS? President of USA and Facebook?

Laurel Papworth- Social Network Strategy

There’s quite a shift at the moment with the heavy hitters in social media and peer communities making a play into politics. I’m not actually averse to Representational Democracy breaking down and dying along with #FakeNews Media.

2017 42

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth- Social Network Strategy

What if instead of checking a thousand people, instead of ringing those poor souls when they get home from work and are trying to get dinner on the table, we could just check in on what they were thinking, facebooking, tweeting about? What if we could go on Facebook and have a look at 11.5

Paywall for News.com and Online Community Social Media

Laurel Papworth- Social Network Strategy

A few nights ago, I went to the bloggers/Twitterers briefing for News.com new digital subscriptons for news hosted by Chief Executive Officer – News Digital Media and The Australian Richard Freudenstein and The Australian’s editor Clive Mathieson. Facebook reaches 1.1

Gary Hayes Social Media Count

Laurel Papworth- Social Network Strategy

Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute ? Here’s a counter that displays growth of Twitter, money spent on Facebook gifts, number of SMS’s sent worldwide second by second. Social Network activity measured in real time. You might want to factor that into the social media counter!