7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

The Arbejdsglaede of Employee Engagement


If you have been reading this blog for a little while now, you would probably remember how concepts like Employee Engagement make me cringe a little bit. Don’t take me wrong, I do believe rather strongly in Employee Engagement. See what I meant with employee engagement?

Trending Sources

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth- Social Network Strategy

Or everything feels a bit “corporate”speak in a “social” space. So I’ve put together four types of social objects for you to play with. You can follow my podcasts on iTunes [link] (video) or [link] (audio) and YouTube Social Media Business.

2013 138

Fixing the Google+ Engagement Problem

Alchemy of Change

Google has a real problem with Google+ engagement - especially with new users. Network Strategies Facebook Google Google Plus social networksHere are some ideas on how to address the situation.

Liberate Your Company Through Employee Engagement


If there is one topic out there in the field of Social Business that has been bugging me for a long while, as perhaps one of my strongest pet peeves ever, way even before we first started using the concepts of Social Business and Enterprise 2.0, or Engagement for that matter.

From Adaptation into Engagement by Luis Suarez


or “ adoption ” or the combination of both: driving the adoption (of Social Business). So whenever someone invites me to help inspire a new narrative within their organisation(s), as they embark themselves on the so-called Social Business and Digital Transformation journeys, it’s an opportunity that I just don’t let go that easily. Most people may not realise about this, but middle managers are the social bridges within organisations. From Adaptation into Engagement.

2014 46

Reflections from 2011 – Is Employee Engagement Still a Myth?


Of course, I’m talking about Employee Engagement or, in other words, how do you keep your employees motivated to excel at what they already do, driven by their distinctive passions, purpose and meaning? That’s when engagement will take a new meaning.

Are You Tapping “Third-Order” Engagement?

Alchemy of Change

Gideon Rosenblatt Follow me on Twitter RSS Feeds Home About Movement as Network « Climate Skeptic Monument Are You Tapping “Third-Order&# Engagement? Third-order engagement is the cutting edge of business strategy. Third-order engagement is not just the responsibility of the marketing and other outward-facing teams. But before we talk about third-order engagement, shouldn’t we first have some clue what plain-old first and second-order engagement are?

Building an Engaging Community By Gautam Ghosh


Communities using social media – gautam ghosh. Innovation Knowledge Management Knowledge Tools Learning Personal KM Productivity Tools Social Computing

Strategic engagement – with snakes, elephants, baboons, mosquitos and meercats

Net-Map Toolbox

Then I provided them with guidance to prioritize and strategize for most effectively engaging with their stakeholders. Engage consistently, regularly. I am just back from work in Southern Africa.

2017 21

Google+ Hints at a Social Media Marketing Revolution

Alchemy of Change

How often do you follow companies, organizations or products on social networks? If you’re a marketer, information about these deeply engaged customers this is absolutely critical. “Following” is the second stage in an engagement pyramid.

Google 130

Vanity Killed the Social Media Star


Or, better said, it all comes down to, finally, come to terms with the fact that our very own self-importance has managed to destroy Social Media and just leave it at Media , as we become … it. Our social network. Collaboration Communities Employee Engagement Enterprise2.0

2016 95

The Untold Costs of Social Networking


However, why didn’t anyone tell us all of those wonderfully inspiring, exciting, mesmerising and truly exhilarating networking activities, through these social tools, would have a price tag that would make us rethink things twice? Yet, in the realm of the Social Web it’s playing against us.

2016 96

How to Use Employee Engagement to Boost Your Business


Take a look into this nearly three and a half minute long video clip under the title of “ How to Use Employee Engagement to Boost Your Business &# to see what I mean. Yes, it’s that good: How to use Employee Engagement to boost your business – Explania.

My Pen, Our Pens: Engagement through Participatory Visualization Workshop

Full Circle Associates

My Pens, Our Pens: Engagement Through Participatory Visualization September 16-17, 2016, Rossland, BC, Canada This year we are ready to push ourselves into some new territory from our practices and from the inspirations of other practitioners we follow and admire.

2016 29

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites?

2015 143

Social Engagement Journey: How to start a movement

Community Guy

As I watched this, I couldn’t help but think about the Social Engagement Journey. But moving past a maverick approach into a more operationalized set of social activities requires followers.

2011 52

Why So Many Social Change Organizations Struggle

Alchemy of Change

When nonprofit organizations with issue-specific, niche missions organize themselves around individual donor fundraising, it creates waste, dysfunction and drains power away from real social change. Social Change attention donor engagement fundraising nonprofit philanthropy social change

2012 93

Dell’s Social Engagement Journey

Ant's Eyeview Blog

The Social Engagement Journey , put together by our team at Ant’s Eye View , is a 5-stage process that a medium-to-large brand or company goes through while integrating social media into their business. Involvement in social channels is not on the executive radar.

The Social Engagement Journey

Community Guy

Last week, we formally unveiled The Social Engagement Journey. Over the years, social media has become a significant conversation in marketing circles. The focus of that conversation has been about a theoretically linear progression companies make through social media.

Becoming a Successful Socially Integrated Enterprise – The Long Journey


Social Computing Guidelines and why you would still need them. Why are we embarking in such a journey to become a successful Socially Integrated Enterprise in the first place? Collaboration Communities Employee Engagement Enterprise2.0

2016 83

2013 – The Year of Social HR


Haven’t we learned anything in the last 18 years since we had the first instances of social software tools with blogs and wikis? Shouldn’t we be aiming higher with regards to HR and the impact of Social for that matter? . Engagement?

2013 114

How Social Networking Can Improve Work Meetings


You may be thinking that one of the disadvantages of having moved into this new job as Lead Social Business Enabler at IBM is that I basically spend far too much time meeting up with my new team. Collaboration Communities Employee Engagement Enterprise2.0

2013 122

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary.

2015 151

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. Each one has a counter argument but part of social media education is taking people on a journey so they come to that understanding themselves through the workshop. A Discussion on Social Media for a B2B consultant.

2016 124

How Social Networking Tools Enable Heutagogy in Learning Organisations


Hope you enjoy the presentation, just as much as I did back then, and I still do today, as a self-empowered lifelong learner through applying heutagogy’s principles and making extensive use of social networking tools.

2016 72

Community engagement is dead

Chris Corrigan

I’ve been around the world of enghagement and consultation long enough that I have seen various names for this work: focus groups, advisory groups, public participation, consultation and now community engagement. And now I think I and we are coming to a more seismic shift in how community is engaged. Since the dawn of the social web, citizens and stakeholders have been able to access as much or more information than proponents of engagement projects.

2013 18

Enterprise: List of 40 Social Media Staff Guidelines

Laurel Papworth- Social Network Strategy

Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. Intel Social Media Guidelines [link].

Quiz: Social Media and Voice

Laurel Papworth- Social Network Strategy

Social Media & Voice: In the Attention Economy, if your content is boring (or at least not educational in some way) your engagement is going to suck. And if engagement sucks, social media pays it no never mind. Online Communities social media funny videos voice

2014 91

Pardon the Interruption … From Adaptation into Engagement by Luis Suarez #soccnx


A couple of months back you would remember how I put together a blog post over here on an upcoming business trip I was about to embark on heading to Prague, by mid-June, to speak a couple of times at the Social Connections VI event ( #soccnx ).

2014 33

Re-Inventing Collaboration: CRM as Social Technology

Alchemy of Change

Social technologies change the way we collaborate. Though we don’t often see it as such, CRM (or Customer Relationship Management) truly is a social technology. Organizations now use CRM to orchestrate the way people inside the firm engage people outside the firm. Social Objects. Close-up of Social Object. Social Objects and “Orders of Engagement&#. First-order engagement is when we engage employees in the work of the organization.

2011 70

Social Business in 2013 – An Opportunity (Open Business)


This piece would also highlight a shift of focus and purpose for yours truly with regards to the overall theme of Social Networking for Business. Have you noticed how little we see nowadays in writing that awkward, old, now obsolete, conversation about the ROI of Social Media?

2013 119

Adaptation: The Key to Become a Socially Integrated Enterprise


Social Business Adoption is, indeed, a topic that truly fascinates me to no end, since forever, as you can see from all of the various areas it covers as mentioned above with the different links to plenty, and rather interesting, reads I have gone through over time.

2013 114

Why Our Software Needs Social Context

Alchemy of Change

Recognizing Social Context. The first step to doing that is something so natural, so baked into our social awareness, we don’t even think about it when we do it in the offline world. Mobile: Where Our Offline and Online Social Contexts Merge.

2011 84

Engagement Scorecard from Sitrion

Michael Sampson - Currents

Sitrion’s Engagement Scorecard provides an analytical and visual way of tracking metrics associated with Sitrion’s social and collaboration tools.

10 messages in planning digital engagement with young people

Social Reporter

Below are 10 messages to consider in planning any project using digital technology to engage young people and address the key challenges they face. I think most are relevant to any digital engagement process. Use games to engage. Adding an element of gaming to your project can provide the incentives for young people to get engaged. Digital technology can enable young people to be content creators: “youth can learn video making, digital engagement etc. –

10 messages in planning digital engagement with young people

Social Reporter

Below are 10 messages to consider in planning any project using digital technology to engage young people and address the key challenges they face. I think most are relevant to any digital engagement process. Use games to engage. Adding an element of gaming to your project can provide the incentives for young people to get engaged. Digital technology can enable young people to be content creators: “youth can learn video making, digital engagement etc. –

Social Computing Guidelines and Why You Would Still Need Them


Openness, transparency, publicy , trust, engagement don’t work well with rules. Those Social Computing Guidelines are your entrance door into modelling certain new mindset(s), behaviours and overall good business practices. . Innovation Employee Engagement elsua

2015 71

At last we have a shared framework for deep thinking about digital engagement

Social Reporter

Any party or coalition that comes to power after the May election will have have to re-address the two main aspects of the government-social digital landscape. And most importantly, how to enable personalised engagement. All posts Engagement innovation ageingbetter digitalengagement

2015 28

How to plan your social engagement success

Ant's Eyeview Blog

As you plan for the year ahead, it’s time to consider how social media will change your company or brand in 2011. Recently, we (Ant’s Eye View) unveiled the Social Engagement Journey.