BT Web 2.0 adoption case study " Inside out

John Tropea - Delicious Social Network KM

While some companies begin the impossible task of shutting out social media tools, at BT we have just completed a web ‘liberalisation’ project to make sure all our employees can access social media sites. They are, in essence, simple content management systems.

BT Web 2.0 adoption case study « Inside out

John Tropea - Delicious Social Network KM

While some companies begin the impossible task of shutting out social media tools, at BT we have just completed a web ‘liberalisation’ project to make sure all our employees can access social media sites. They are, in essence, simple content management systems.

Using social technologies to aid communities

John Tropea - Delicious Community

Extending this level of participation to the corporate environment would equate to two or three people creating and editing the content for a company with 100,000 employees. So how do organizations tap into all of that employee potential, getting beyond the “handful of activists?”

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