Trending Sources

How To Add Custom URL to Google Plus G+

Laurel Papworth- Social Network Strategy

How to get a custom URL for Google Plus. Anywho, How to add a Google Plus custom URL. Custom URLs for Google Plus. Pro tip!

Custom 106

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth- Social Network Strategy

Illegal: Better Roads Chalk Social Media Campaign. Amendment to Consumer and Competition Act to stop Customer Anti Social Media Campaigns.

Want to Know What Community Members (a.k.a. Customers) Need? Just Ask.

Online Community Strategy

customer’s) needs. In many cases there seems to be a real fear (or at least discomfort) in connecting 1 to 1 with customers.

The Secret Ingredient for Customer Lifecycle Marketing? Community Management.

Online Community Strategy

The report also illustrates a number of blindspots that are derailing Customer Lifecycle Marketing efforts. The missing ingredient?

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

What are the Main Features of a Social Media Press Release? About statements on corporate social responsibility, company history, stories.

2015 154

Instant Customer Data Analysis using Excel: worked example

The Bumble Bee

In this article I will share with you a simple 7-step plan based on a fully worked example of Customer Data Analysis using Excel. Balance.

Forrester Groundswell 2011 Awards: AT&T – Proving the ROI of Social Media for Customer Service

Ant's Eyeview Blog

The question often posed to social media practitioners by senior executives is: what’s the ROI of Social Media? Customer Verbatim.

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

Shares Social Media has trained artificial intelligence and now Big Data is taking over. That’s for low level customer service stuff.

2016 122

Customer Feedback: Breaking Down the Silos in Your Organization. Part 1 of a 3-Part Series

Ant's Eyeview Blog

The answer…broken customer feedback and busted support channels. Part 1: Connecting Customer Feedback. Why wait? Your job as a S.P.I.C.Y.

2010 22

Great Products Don’t Need Customer Service – “La Bicha”


And I would be trying to do my utmost to engage with those clients to learn how I could improve the overall customer experience. Regardless.

2012 28

How NOT to do Customer Service on Twitter Crucial Paradigm

Laurel Papworth- Social Network Strategy

I think you’d have to be really really clear that you are justified in sacking a customer for a Twitter comment before you asked them to move on.

7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. Stage Zero - What is Social Media?

Customer service : avoid being the victim of you social media success - Bertrand Duperrin's Notepad

John Tropea - Delicious Community

Enterprise 2.0 & Social Business. Social Software & Tools. Customer Relationship & Marketing. social-software.

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth- Social Network Strategy

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. Getting your customers to go to war with the competitor customers is an art form.

2014 139

CEOs Don’t Understand Social Media The Australian

Laurel Papworth- Social Network Strategy

The backlash on Myer’s Facebook Page, the tweets from the public and celebrities alike on Twitter, and other social media sites was staggering.

Social Business – *The* Ecosystem


I was part of that social transformation. Social: The Human Web. Social Media: Global, Local, Mobile Connectivity at Scale.

Brands trolling the trolls in #Social Media

Laurel Papworth- Social Network Strategy

For Example, you could make a poster of your customers comments and reviews. Shitstorm social media brands negative criticism trolls

2014 107

Forrester on Web Content Management for Online Customer Experience

Portals and KM

I received a review copy of the Forrester Wave™: Web Content Management For Online Customer Experience, Q3 2011 by Stephen Powers and am just getting around to looking at it. These solutions include tools that business users (as opposed to IT users) use to create and manage structured and unstructured content for customer experiences.

2012 26

Reinventing Relationships with Social Business


Well, basically, because I wanted to wait and see what digital customer service was going to be like. “Channels (Social). Whoahhh!

Google+ Hints at a Social Media Marketing Revolution

Alchemy of Change

In other words, circling back people on Google+ helps page owners do the single most important thing in marketing: listen to customers. .

Google 130

Why Social Business Keeps Failing to Deliver


and Social Business are one of the main culprits why it’s taking us all so long to recover from this financial crisis? What if E2.0

2012 140

Social Media at Work


This time around Social Media @ Work. Innovation Knowledge Management Knowledge Tools Learning Personal KM Productivity Tools Social Computing

2011 97

SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth- Social Network Strategy

Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing. 2 years?

Private Online Communities and Voice of the Customer

John Tropea - Delicious Community

Engage and listen to your customers. What we do Since 1999, we have created and managed more than 300 online customer communities to help our clients deeply engage with, and listen to, customers in ways that deliver extraordinary insights, generating phenomenal business results. Private Online Communities.

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth- Social Network Strategy

Or everything feels a bit “corporate”speak in a “social” space. Definitions in Social Media. Social Objects.

2013 138

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

What happens when the consumer fights back against the advertiser (using social media channels)? click to see the secret anti ad. Priceless.

Dear Social Business Evangelist, Where Art Thou?


I mean, I believe that social business evangelists, in general, are still breathing those very same traits I just mentioned above, but where are they?

2012 123

Twitter is Not a Social Network

Alchemy of Change

Just because a service connects people doesn’t automatically mean we should call it a “social network.&# There, I said it. Windows?

2010 155

Social Business, Where Do You Stand?


And those who are there for the true social transformation of their entire business ecosystem (Both internal and external). Quite the opposite.

2012 117

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth- Social Network Strategy

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Measuring Social Media.

2014 89

The Cisco Social Media Listening Journey

Ant's Eyeview Blog

Cisco has been using online social media listening as a way to inform business decisions for some time.

2011 31

Becoming a Successful Socially Integrated Enterprise – The Long Journey


Social Computing Guidelines and why you would still need them. So, let’s see it: . What’s your purpose? . What do we want to achieve?

2016 83

The Tribulations of Customer Service with Opera


So I turned to Opera’s customer service hoping they might be able to help out. Opera did though. I.R.C.); And it works. to v 11.63 Ouch!!!

IBM’s Trip to Become A Socially Integrated Enterprise


That’s an important aspect of the role predictive analytics will play as social analytics evolve&#. Are we there yet? SIE ). Probably not!

IBM 137

Welcome to the Social Enterprise Awakening!


Social Business is about respecting people&#. IBM Innovation Knowledge Management Knowledge Tools Learning Life Social Enterprise

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Sydney Social Media Course .

2013 88

Paywall for and Online Community Social Media

Laurel Papworth- Social Network Strategy

NB I’ll be on Radio National Monday night talking about OccupyWallstreet and social media). The New Fourth Estate is Social Media.

Social 105

The Social Enterprise – Welcome to the Era of Intrapreneurship!


An era, where thanks to the Social Web, whether internal or external, or both!, But, as a self-employed individual, I am also on my own.

2011 142

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth- Social Network Strategy

Here are some social media courses for you (or perhaps, for someone you know) for June and July. More social media courses are available here.

2012 111