How To Add Custom URL to Google Plus G+

Laurel Papworth- Social Network Strategy

How to get a custom URL for Google Plus. Given that Google has changed search engine optimisation (SEO) to include SMO (social media optimisation) and then allocated the greatest amount of points to Google Plus, you need to be on it. Anywho, How to add a Google Plus custom URL.

Custom 106

The Customer Community

Online Community Strategy

The last few years have seen big brands make extraordinary investments in developing massive “digital transformation” and social media programs. On one hand, these programs have yielded moments of customer connection, advocacy and insight. Developing Customer communities.

2017 32

Trending Sources

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth- Social Network Strategy

Illegal: Better Roads Chalk Social Media Campaign. Unless those children are participating with 7 million Australian members of Automobile Clubs in the Demand Better Roads chalk up a message campaign initiated using social media by NRMA. Losing our communication rights.

Want to Know What Community Members (a.k.a. Customers) Need? Just Ask.

Online Community Strategy

customer’s) needs. In many cases there seems to be a real fear (or at least discomfort) in connecting 1 to 1 with customers. Note: I will be using the terms “member” and “customer” interchangeably in this post. Customer Conferences. Are you “Member Shy”?

2016 28

The Secret Ingredient for Customer Lifecycle Marketing? Community Management.

Online Community Strategy

A recent benchmarking report from Demand Metric on Customer Lifecycle Marketing illustrates the impact of aligning marketing efforts around a customer journey model. The report also illustrates a number of blindspots that are derailing Customer Lifecycle Marketing efforts.

2016 32

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary.

2015 151

Instant Customer Data Analysis using Excel: worked example

The Bumble Bee

One of the most useful aspects of Microsoft Excel is its ability to quickly slice and dice customer data from live systems to identify important trends and behaviors which can inform strategy. Are a disproportionate amount of high-balance customers closing their accounts in the last 3 months.

2012 39

Forrester Groundswell 2011 Awards: AT&T – Proving the ROI of Social Media for Customer Service

Ant's Eyeview Blog

The question often posed to social media practitioners by senior executives is: what’s the ROI of Social Media? Learn what AT&T did to quantify the impact of leveraging social media for customer service. Customer Verbatim.

2011 14

Customer Feedback: Breaking Down the Silos in Your Organization. Part 1 of a 3-Part Series

Ant's Eyeview Blog

The answer…broken customer feedback and busted support channels. In Part 1, let’s spend time on how to connect the customer feedback silos in a way that’s meaningful to your organization and your customers. Part 1: Connecting Customer Feedback.

Great Products Don’t Need Customer Service – “La Bicha”

Elsua

As you may have noticed from my social networking activities from last week, I decided to take a few days off, with the summer holidays, and head over to mainland Spain, to visit my family in León , where I was born and raised many moons ago. Social Enterprise

2012 28

How NOT to do Customer Service on Twitter Crucial Paradigm

Laurel Papworth- Social Network Strategy

I think you’d have to be really really clear that you are justified in sacking a customer for a Twitter comment before you asked them to move on. How NOT to do Customer Service on Twitter Crucial Paradigm is a post from: Laurel Papworth- Social Network Strategy.

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

Shares Social Media has trained artificial intelligence and now Big Data is taking over. That’s for low level customer service stuff. They are focussing on the DATA behind social media. SMH big data social media. Social Media Trained the Matrix (Big Data).

2016 122

7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

Customer service : avoid being the victim of you social media success - Bertrand Duperrin's Notepad

John Tropea - Delicious Community

Enterprise 2.0 & Social Business. Social Software & Tools. Customer Relationship & Marketing. You are here: Home / Customer Relationship & Marketing / Customer service : avoid being the victim of you social media success. social-software.

2013 23

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth- Social Network Strategy

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. Economies of Social Scorecards. Annoyed customers everywhere.

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. And activating your customers as an army leads to hooliganism that is usually reserved for soccer brands. Good old Microsoft – that bastion of brand love and customer happiness ratings [sarcasm]- vs Google.

2014 139

CEOs Don’t Understand Social Media The Australian

Laurel Papworth- Social Network Strategy

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. Can CEOs really afford to be oblivious to social media?

2013 133

Social Business – *The* Ecosystem

Elsua

Well, more than anything else, because it’s probably one of the best, most comprehensive reads you will do to find out where Social Business comes from, where we are nowadays and what lies ahead as our next challenge. I was part of that social transformation.

2012 90

Brands trolling the trolls in #Social Media

Laurel Papworth- Social Network Strategy

For Example, you could make a poster of your customers comments and reviews. Shitstorm social media brands negative criticism trolls In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!)

2014 107

Forrester on Web Content Management for Online Customer Experience

Portals and KM

I received a review copy of the Forrester Wave™: Web Content Management For Online Customer Experience, Q3 2011 by Stephen Powers and am just getting around to looking at it. Yet now, the WCM market is growing based on customer experience management (CXM) needs, including multichannel delivery, content targeting, analytics, and integration with other CXM technologies.” Delivery solutions bring interactive experiences to customers.

Reinventing Relationships with Social Business

Elsua

As I have mentioned back then, this last time I participated in the Social Business Strategy Summit in London and then off to present in Milan at the quite amazingly insightful Social Business Forum event. Still think we are living on a Social Business Era? .

Google+ Hints at a Social Media Marketing Revolution

Alchemy of Change

In other words, circling back people on Google+ helps page owners do the single most important thing in marketing: listen to customers. . And by the way, these aren’t just any customers. How often do you follow companies, organizations or products on social networks?

Google 130

Why Social Business Keeps Failing to Deliver

Elsua

I am starting to question the validity and merit of a good number of motives from companies to become successful social businesses, because in reality they aren’t. and Social Business are one of the main culprits why it’s taking us all so long to recover from this financial crisis?

2012 140

Social Media at Work

Elsua

This time around Social Media @ Work. With the existence, and abundance, of social networking tools, we are no longer having to depend on one or two individuals, or a small team of communicators, to help spread the message around.

SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth- Social Network Strategy

Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing. SMO (social media optimization) is in, SEO (search engine optimization) is out. SEO vs SMO or Search Engine Optimization vs Social Media Optimization.

2012 154

Private Online Communities and Voice of the Customer

John Tropea - Delicious Community

Engage and listen to your customers. What we do Since 1999, we have created and managed more than 300 online customer communities to help our clients deeply engage with, and listen to, customers in ways that deliver extraordinary insights, generating phenomenal business results. Learn more Who we are Our Team An expert team of dedicated and passionate professionals ready to help you connect with the voice of the customer.

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth- Social Network Strategy

Or everything feels a bit “corporate”speak in a “social” space. So I’ve put together four types of social objects for you to play with. You can follow my podcasts on iTunes [link] (video) or [link] (audio) and YouTube Social Media Business.

2013 138

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? How’s your social media monitoring coming along hmm?

Dear Social Business Evangelist, Where Art Thou?

Elsua

There used to be a time when social business evangelists were perceived, mainly, as disruptors, to a certain degree, of any given status quo within the corporate environment out there at large. We are no longer seeing ourselves, social business evangelists as disruptors?

2012 123

Twitter is Not a Social Network

Alchemy of Change

Gideon Rosenblatt Follow me on Twitter RSS Feeds Home About Movement as Network « Thank you, Benoît Mandelbrot Keep Stretching… » Twitter is Not a Social Network That’s right, Twitter is not a social network. So, is Amazon a social network?

Social Business, Where Do You Stand?

Elsua

or, lately, Social Business , which seems to be the term everyone has been embracing (Incorrectly, if I may add, judging from what Social Business is originally all about it, as coined by Prof. Becoming a social business is something you earn.

2012 117

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth- Social Network Strategy

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools?

2014 89

The Cisco Social Media Listening Journey

Ant's Eyeview Blog

Social Media is not just a fun trend, it’s something that can really help drive business value. &# – Jeanette Gibson , Director of Social Media Marketing, Cisco. Cisco has been using online social media listening as a way to inform business decisions for some time.

The Tribulations of Customer Service with Opera

Elsua

How about if we take a look at the state of one of the most powerful use cases and success stories behind social networking and social media out there, Customer Service , and see whether we have got another winner or not… Hummm … not really.

IBM’s Trip to Become A Socially Integrated Enterprise

Elsua

Over the last couple of weeks there have been a number of rather interesting and insightful blog posts that have been covering IBM’s journey to become a social business. That’s an important aspect of the role predictive analytics will play as social analytics evolve&#.

Welcome to the Social Enterprise Awakening!

Elsua

And all of that thanks to the revolution social computing within the enterprise has, at long last, provoked within the business world, as well as in our society, as we know it. Social Business is about respecting people&#.

2011 112

Paywall for News.com and Online Community Social Media

Laurel Papworth- Social Network Strategy

No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) NB I’ll be on Radio National Monday night talking about OccupyWallstreet and social media).

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

2013 88

Becoming a Successful Socially Integrated Enterprise – The Long Journey

Elsua

Social Computing Guidelines and why you would still need them. Why are we embarking in such a journey to become a successful Socially Integrated Enterprise in the first place?

2016 83

The Social Enterprise – Welcome to the Era of Intrapreneurship!

Elsua

There are plenty of blog posts out there that have covered very well the topic of “ The Future of the Workplace &# and the impact of social computing in helping shape up the business world to become a whole lot more open, engaged, transparent and nimble.

2011 142