Relationships and Identity: Two Sides of the Social Networking Coin
JUNE 10, 2009
One of the interesting outcomes from my contextual research project on enterprise social networking was not only what was said by study participants but what was "not said". When we think of relationships, and study it from a social perspective, we look at: how people construct facets of their identity based on social structures in a particular context and activity. improved relationships, more effective knowledge sharing).