The Managerial Class Sucks At Content And This Is Your Opportunity

Ken Carroll

Most marketing mangers are strong on the tasks of content, but weak on the creativity. and your competitors do not. This is the reality for most of you: Your competitors are almost certainly clueless in content. As your competitors are left out of the game.)

2015 127

Social Media Targeting for People and Businesses

Online Social Networking

Marketing is often as important to people as it is to businesses. People seeking jobs, marriage partners or buyers for their personal property all need to target and reach out to their respective markets. Old media such as TV, radio, print, mail — and even online advertising — tend to be very costly and are used most effectively by big corporations and by savvy direct marketers. Morton , an authority market segmentation, and her Strategic Market Segmentation blog.

Getting The Content Advantage 1: Show Up

Ken Carroll

This is what marketers call targeting ). . So, you benefit from the market research and the customer insight , that develop out of an ever closening relationship. And audiences create markets, create communities, create customers.

2015 127

eModeration expands their services

Community Guy

Some of the services that eModeration provide as part of this package include: objective and strategy creation; market research; defining community products and tools; seeding programmes; moderation tools; advising on tone, culture and content to fit brand values; writing user guidelines, help information, community rules and FAQs; and best practice consultancy.

Large Companies in the UK are Permitting Less Travel - Collaboration Technology Steps into the Breach

Michael Sampson - Currents

The research found that: ". The survey was conducted by Critical Research, a market research firm. Researchers also asked participants to identify the obstacles hindering sustainable business travel practices and found that "by far the most frequently mentioned was client insistence on travel and face-to-face meetings." The World Wide Fund in the UK surveyed 158 large companies in the UK about what's happening with business travel.

2011 122

Value of a Community Manager

John Tropea - Delicious Community

ibm.com home Solutions Services Products Support & downloads My IBM Home Profiles Groups Blogs Bookmarks Activities Files Wikis Help developerWorks My developerWorks Connect My developerWorks: Blogs Browse Blogs My Blog My Updates + Tags ?

2006 38

eModeration expands their services

Ant's Eyeview Blog

Some of the services that eModeration provide as part of this package include: objective and strategy creation; market research; defining community products and tools; seeding programmes; moderation tools; advising on tone, culture and content to fit brand values; writing user guidelines, help information, community rules and FAQs; and best practice consultancy.

List of "White Label" or "Private Label" (Applications you can Rebrand) Social Networking Platforms

John Tropea - Delicious Social Network

In Jan 2009 I’ve now published a Forrester Wave which segments the leaders that provide solution (service, strategy, and support) for enterprise class marketers (aka customer communities for the big brands). Satmetrics (Formerly Informative) “Marketing 2.0

2008 55

How To Develop a Business-Aligned Social Media & Social Networking Strategy

John Tropea - Delicious Social Network KM

The following are examples of initiatives; note that some are planning exercises while others involve delivery of operating systems: Create and maintain a corporate Facebook page to serve as a corporate marketing and recruiting tool. My newest post is “A ‘Web 2.0

2007 48