Google+ Hints at a Social Media Marketing Revolution

Alchemy of Change

I just accidentally stumbled on something in Google+ that suggests some revolutionary ideas about the way organizations need to think about marketing. In a way, you could think of it as an evolution of permission marketing , a term popularized by Seth Godin a while back.

Google 264

Awareness Provides Social Marketing Automation

Portals and KM

In their latest initiative, they are now providing the Awareness’ Social Marketing Automation  suite. identifying users who are engaging with competitors’ brands, or those actively discussing specific topics). It is offered as an additional feature via the  Awareness Social Marketing Hub. billion search queries per month, more than Bing and Yahoo combined, the potential for social marketing automation to accelerate user engagement and sales is profound. 

Market 122

Me.com Launches A Ning Competitor

John Tropea - Delicious Social Network KM

3 Social Networks Are All About Me.com | Marketing Pilgrim Says: May 8th, 2007 at 5:53 am [.] market! Miami-based Batanga is actually powered by Me.com, which recently launched its Ning competitor as a way for other companies to create their own [.]

Internal Knowledge Markets: A Framework for Success

Portals and KM

Rather than use expertise locators and accessible content repositories, they offer knowledge markets. Early adopters like SAP have seen positive results with as SAP saved more than $6 million in technical support costs when they used a knowledge market to enable a peer-to-peer response system to support enterprise software developers both within and outside the company. They went on to build and test an internal knowledge market prototype.

The Rise of Internal Knowledge Markets

Portals and KM

A new article in the Sloan Review by Hind Benbya and Marshall Van Alstyne, How to Find Answers Within Your Company , covered the rise of internal knowledge markets. They define these markets as “protected environments where users trade their knowledge via price mechanisms.” They note that “while these markets have existed in different forms for years, their use to facilitate knowledge transfer inside organizations is relatively new.”

25 Common Social Media and Web Marketing Mistakes

Online Social Networking

My hope is that this article and those articles and resources it links to will enable you to take a fresh look at your social media and web marketing program. It’s imperative that you define your objectives and devise marketing strategies to help you reach them effectively.

Neglected Stepchild of Social Media Marketing

Online Social Networking

You want to market on the web and take advantage of the vast potential of social media. Before you jump into social media, devise your social media marketing and PR plan. Think about your products and services, what makes each special and their respective market segments. Develop positioning strategies for each market or program. Compile a list of your online competitors for each market. Identify opportunities to outmaneuver your competitors.

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth- Social Network Strategy

Using trolling as a marketing campaign on social media. Dissing competitors is du jour. Getting your customers to go to war with the competitor customers is an art form. But competitors? ” and the competitor copies the sign with “Always been open on Weekends!”

2014 282

Are Enterprise 2.0 Applications Prices Going to Fall? What About Market Size?

Green Chameleon

market might continue to grow in a down market, see Awareness Report Shows Significant Rise in Enterprise Social Media - Will It Continue? market. It was likely written before the recent market downturn. market is experiencing an explosion of activity among enterprises seeking collaboration and productivity improvements. Part of this prediction is the normal evolution of new software markets. I recently wrote on this blog on why the enterprise 2.0

2008 109

Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)

John Tropea - Delicious Community

Over 100 vendors in this commodity market Many an entrepreneur has realized this community opportunity, when I started to cover this market there were 8 vendors on my list, today the space now boasts 100 vendors and it continues to grow.

Social Media Helping Real Estate Agents Defy Commoditization

Online Social Networking

A commodity is any product or service for which there is demand, but for which there is no perceived qualitative difference between that which you offer and that which your competitors offer. Its market price is determined solely by supply and demand.

How to Save the World

How to Save the World

is aninformationprofessional with Omni Consultants, a big global consultancy that isnow focused (as are its competitors) on personal productivityimprovement, facilitation, cultural anthropology, and design andcommunication skills development services for their clients. Frames, Left & Right · Corporatism, Free Trade & Distorted Markets · Understanding Economics. Dave Pollards environmental philosophy, creative works, business papers and essays.

2008 37

How to Save the World

How to Save the World

is aninformationprofessional with Omni Consultants, a big global consultancy that isnow focused (as are its competitors) on personal productivityimprovement, facilitation, cultural anthropology, and design andcommunication skills development services for their clients. Frames, Left & Right · Corporatism, Free Trade & Distorted Markets · Understanding Economics. Dave Pollards environmental philosophy, creative works, business papers and essays.

2008 35

Social Media Targeting for People and Businesses

Online Social Networking

Marketing is often as important to people as it is to businesses. People seeking jobs, marriage partners or buyers for their personal property all need to target and reach out to their respective markets. Old media such as TV, radio, print, mail — and even online advertising — tend to be very costly and are used most effectively by big corporations and by savvy direct marketers. Morton , an authority market segmentation, and her Strategic Market Segmentation blog.

Use Binoculars, Not a Magnifying Glass

Michael Sampson - Currents

Where could the next unexpected competitor come from? What the leaders in your organisation are saying about strategy, intent, competitor forces and market changes.

2018 127

Freeview Fiasco and Robin Parkes interview

Laurel Papworth- Social Network Strategy

So here’s two tips - first , lawyers always do what is correct (traditionally), so don’t let them anywhere near the public social media sites, without PR smacking them around the head first and secondly, removing public created content - without being able to prove it’s done by a competitor or out-and-out weirdo - causes the spotfires to spread.

2009 133

The Managerial Class Sucks At Content And This Is Your Opportunity

Ken Carroll

Most marketing mangers are strong on the tasks of content, but weak on the creativity. and your competitors do not. This is the reality for most of you: Your competitors are almost certainly clueless in content. As your competitors are left out of the game.)

2015 127

What is Wrong with Ning

Online Social Networking

Nevertheless communities are the essence of social media, not lists, and social marketing must therefore favor community building over list building. There are creative ways to build communities within Facebook and Twitter , but Ning networks were designed expressly for that purpose and afford marketers a variety of useful tools and a degree of social media ownership. In all fairness, I must tell you that Ning has competitors such as SocialGO , GROU.PS

Ning 36

Opportunities for Brands in the Collaborative Economy

Online Community Strategy

Most are as simple as technical support forums, but many organizations have explored community engagement that touch most parts of their businesses, from product, to marketing, even recruiting and talent development. Plan from Frau Gerolds in Zurich, CH [link].

2015 77

Power of Purpose: How Solid Purpose Generates Strategic Strength

Partnering Resources

It provides flexibility and allows the organization to respond to shifts in the market and customer preferences. Blockbuster , in its zeal to provide videos, failed to anticipate or capitalize on the streaming market.

2017 180

Business Feeling the Squeeze of Digital Media

Online Social Networking

Blockbuster was outmaneuvered by competitor Netflix , because they did too little too late. Tags: Networking and Marketing Strategy digital media Internet old media The old media are languishing. Brick and mortar retail sales are disappointing.

2010 58

Weaponised Devices

Michael Sampson - Currents

This wasn’t some marketing ploy by Apple to eliminate a device from a competitor that was setting the market on fire, but more ominously a device that was setting itself and its owners on fire.

2017 116

Data Breaches – It’s Not Just Hackers

Michael Sampson - Currents

An employee leaves a firm and takes details on customers to a competitor or to their own new firm in the same market space. In the General Data Protection Regulation and other data protection regulations around the world, data breaches are a topic of concern. In all cases, the regulators do not want data breaches to happen (because it goes against the data protection mandate), and generally speaking, there is a requirement to notify a given authority when a data breach is detected.

2018 98

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

A Competitor Comes to Town (case study). He does content marketing: top tips to save petrol usage, how to check the water thingie in the radiator thingie. One organisation had 5 clients and would never have more than those 5 (providing a Gov service to a small market of resellers).

2016 199

The Digital Workplace in the Connected Organization – Part 2: New Features

Portals and KM

An effective digital workplace facilitates fast reaction and proactive initiatives when an organization is faced with unexpected events such as environmental emergencies, challenges from competitors or global market shifts.”.

2014 205

Information Protection: The What

Michael Sampson - Currents

In an organisational context, disclosing financial planning documents or explanations of the forthcoming business strategy moves to a competitor can result in a weakened market position, reduced market valuation, and in the worst case, outright business failure.

2018 116

Thoughts on Managing Your Social Vendor Relationships

Online Community Strategy

I hosted one of these at Dell in January of this year, and had all of our community, social media, listening, social CRM, social marketing, analytics and touchpoint partners in for a day of shared briefings. If not, this should be a huge red flag (and see previous point re: Competitors).

An Alternative Approach for Social Media Analytics

Portals and KM

As he noted companies have started using the huge unstructured text data with social media for customer service improvements, for understanding what customers are talking about themselves or competitors, and general market awareness.             - Competitor analysis. Sandeep Raut recently provided some useful guidelines for Implementing and Using Social Media Analytics.

Becoming a Strategic HR Professional

Partnering Resources

What would make our customers fire our competitors and give 100% of their business to us? Together, the CEO, CFO, and VPs of Marketing, Sales, Manufacturing, and Research convened to articulate company strengths, threats, opportunities, and priorities.

2013 252

Opportunities for Brands in the Collaborative Economy

Online Community Strategy

Most are as simple as technical support forums, but many organizations have explored community engagement that touch most parts of their businesses, from product, to marketing, even recruiting and talent development. Plan from Frau Gerolds in Zurich, CH [link].

2015 46

Looking Back - Moving Forward

Collaborative Thinking

On Monday, August 8th, I start with Cisco as a senior technical solution marketing manager for social software. My long tenure in this role has provided me with a deep understanding of the collaboration market and its many adjacencies (e.g.,

2010 280

What’s Your Purpose?

Elsua

Competitors driving your agenda : ‘ My competitors are all going through this Digital Transformation programme already. Finally, identify new business opportunities: Indeed, create new markets. That’s exactly why we need to venture into creating those new markets.

Getting The Content Advantage 1: Show Up

Ken Carroll

This is what marketers call targeting ). . So, you benefit from the market research and the customer insight , that develop out of an ever closening relationship. And audiences create markets, create communities, create customers.

2015 127

“How New Tools and Processes Can Help People and Their Organizations Succeed”

Michael Sampson - Currents

Alan Lepofsky, VP and Principal Analyst at Constellation Research, shares his wish list for 2014 : I would like to see less discussion/marketing about the technology itself and more focus on how new tools and processes can help people and their organizations succeed. What they need to care about is closing sales deals, providing better customer support, making better products, innovating and staying ahead of their competitors.

2013 117

The Forest and the Trees: Managing in Business Ecosystems

Partnering Resources

You just have to outsmart the competitor to gain more customers. There are also changing regulations, market newcomers, and all sorts of surprises that make traditional planning difficult, if not impossible. The Forest and the Trees: Managing Business Ecosystems.

2013 235

Troubles at Virgin America

Michael Sampson - Currents

Interesting dynamics at play with Virgin America - which is failing to perform in the North American market: " Reporting in August, the Chronicle noted that, despite all its rewards and glowing reviews, since 2007, Virgin America has posted a net loss of $671 million and an operating loss of $447 million. I don’t really see a place in the market for Virgin America.”.

Australia Job: Social Networking Guru

Laurel Papworth- Social Network Strategy

Online Marketing & Social Networking Guru. Develop and coordinate online Marketing Strategies. Creative writing skills and Marketing Ideas. In this Online Marketing role the duties are varied and will include: Copy Writing & Marketing – multiple websites, articles, PR, email newsletters. Monitor competitor sites. Found this on Seek – job for someone in Melbourne? Build our Social Networks. Promote our brands. Create email campaigns.

Avoid Profile Potpourri

Collaborative Thinking

Connectbeam is one of those first-movers in the market that often gets overlooked but they continue to do some creative things (see below).

2009 130

Enterprise 2.0 Finds Its Pay Day - McKinsey

Portals and KM

The state that “our data show that fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways.”. Market share gains were significantly correlated with fully networked and externally networked organizations. This makes sense and supports social media marketing efforts.

2010 155

The Great Unbundling and Collapse of Local Newspapers

Alchemy of Change

Over time, the volume of automotive sales running through CarPoint (some $600 million – every month ), when added to that of our competitors, began to seriously undermine the local papers’ value proposition to car dealers.

2011 246

Lotusphere 2011 Notes: Future of Social Business – Andy McAfee

Portals and KM

  However, he added the point that markets work. Markets work for many types predictions better than experts.   People have used Google search trends to forecast things like shifts in the housing market. This is another in a series of my notes on Lotusphere 2011.

2011 196

Our Panel for Social Media Week: Closing the Gap Between Theory and Practice in Relationship Management San Francisco

Online Community Strategy

Going beyond (while still embracing) customer relations, it is increasingly necessary that enterprises of every scale do more to improve social relationships with employees, suppliers, contractors, utilities, financial markets, stockholders, competitors, government, educators, and non-governmental organizatons. Discussion Panel: “Closing the Gap Between Practice and Theory in Relationship Management&# . Panelists: Bill Johnston, Head of Global Community at Dell.

Relationship Mapping and Monitoring with Yammer

Governance in a Networked World

Like most of its competitors, the analytics are what we would call "ego-centric". We think this new relationship between Microsoft and Yammer will pay dividends by bringing ''Social'' into mainstream enterprises, flagging a maturity in the market that we have long waited for.

Yammer 158