Remove Competitors Remove Employee Remove Market Remove ROI

What’s Your Purpose?

Elsua

Now, this is not, at all, at this point in time, about trying to figure out the ROI of Social Business. Competitors driving your agenda : ‘ My competitors are all going through this Digital Transformation programme already.

Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)

John Tropea - Delicious Community

Over 100 vendors in this commodity market Many an entrepreneur has realized this community opportunity, when I started to cover this market there were 8 vendors on my list, today the space now boasts 100 vendors and it continues to grow. Former LiveWorld employee.)

My Favorite Tweets for April 1 - 14 2011

Portals and KM

Leading app maker said to be planning Twitter competitor [link]. What can CIOs learn from marketing? Social Media ROI: Socialnomics [link] via [link]. Google: Social Media Success Determine Employee Bonuses [link] via [link]. Social marketing gaining prominence in companies' plans [link]. Here is another in a series of posts that provide access to my favorite tweets that contain links to useful information. 

2011 116

My KM World 2010 and Enterprise Search Summit 2010 Notes: James Robertson on Intranets in 2015

Portals and KM

He started with the first of two scenarios, a new employee, first day at work. There are product chats about the company’s various offerings, as well as competitors. She has done some tasks and has an initial understanding of what is happening at the company and within its market. The new employee is off to her first business meeting and has some downtime at the airport.  The simplification can generate a lot of ROI.

2010 153

From Social Insights to Social Business Innovation: MIT Enterprise Forum

Portals and KM

  Social is making the Global Village possible, it is truly flattening the world, and thus is impacting not only business disciplines such as marketing, sales and customer service but the very core of business itself. Lora Kratchounova, Scratch Marketing + Media , led the event. Microsoft was one of the first firms to allow employees to blog on a mass scale. Ekaternia said they are trying to get all employees to help answer customer questions through social media.

2011 130

Benefits Of Enterprise Social Networks Align With CEO Priorities | Yammer Blog

John Tropea - Delicious Social Network KM

If you aren’t growing, innovative competitors start to give you a run for your money, and eventually squeeze you out. Organizations that recognize that by empowering employees to achieve instead of impeding them, will gain a competitive advantage in retaining key talent.

Collaborative Thinking: Lotusphere 2008: Social Computing Keynote

Collaborative Thinking

chosen (IBM over two other competitors). benefits are more of a capability achievement rather than ROI. similar to e-mail (hard to prove ROI). 36000 employees, worldwide. Benefits: decentralized innovation, increase speed to market, improved sharing - talent management.

2008 130

How to Put the “Social” Back into Social Media

Leading Virtually

After all, it’s only a matter of clicks before your customer becomes interested in a competitor’s offerings on Facebook, Twitter, or other Web 2.0 Social media isn’t what it used to be — there is a lot more content but the interaction is missing.

How to Put the “Social” Back into Social Media

Leading Virtually

After all, it’s only a matter of clicks before your customer becomes interested in a competitor’s offerings on Facebook, Twitter, or other Web 2.0 Social media isn’t what it used to be — there is a lot more content but the interaction is missing.

List of "White Label" or "Private Label" (Applications you can Rebrand) Social Networking Platforms

John Tropea - Delicious Social Network

In Jan 2009 I’ve now published a Forrester Wave which segments the leaders that provide solution (service, strategy, and support) for enterprise class marketers (aka customer communities for the big brands). Satmetrics (Formerly Informative) “Marketing 2.0

2008 55

Sorry, but I'm not a member

John Tropea - Delicious Community

Consequence : they are also fan of any potential competitor so their value has to be put into perspective as well as their “belonging&#. A luxury car brand may have its own fans but also all people who are fans of exceptional cars…who are also fans of their competitors.

2010 60

Twelve best practices for online customer communities | Enterprise Web 2.0 | ZDNet.com

John Tropea - Delicious Community

Innovation marketplace Prediction markets Hype Identity Active Directory Google Accounts Identity 2.0 Far from the cynical marketing ploy that it can sometimes seem, customer communities often sprout up on the initiative of passionate customers. On CBSSports.com: Hottie Hall Of Fame ?

The Social Organization: Do Enterprises Have the Patience to Develop Communities?

John Tropea - Delicious Community

Events Examples News/Commentary Organizational Structure People Relationship Management Social Media Marketing Technology Web/Tech Archives February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 More.

2008 39

Google Wave (continued): The Conversation Becomes the Process, and Even the Product

How to Save the World

Marketing is, alas, not our strong suit. There is no marketing involved. Project director hand-picks team of employees. Marketing is assigned to do a survey of 20 closed-ended questions to assess needs and appetites for 5 proposed new products on a 10-point scale.

IBM Drives Enterprise Adoption of Social Networks with New Enterprise Adaptability Practice

John Tropea - Delicious Social Network KM

After briefing you on the Enterprise Adaptability practice, I will dive deeper into its market significance and consider prospects for success. The software automatically creates expert profiles with no extra work from employees.

2008 36

A Practical Guide to Implementing Web 2.0 (aka Social Networking Tools) in Your Organization

How to Save the World

Most corporate websites simply ported the sales and marketing material that used to be distributed manually to a flat website with a bewildering array of 'pages', accessed through either 'frames' or 'menus'. Talk to your employees. BLOG A Practical Guide to Implementing Web 2.0 (aka

At the Corner of Assertiveness & Cooperation: Collaboration > Trust Matters

John Tropea - Delicious Collaboration

The Trap of High Self-Orientation The Evolution of Capitalism Tiger, Tiger, Burning Trust Trust Lessons from a Turkish Rug Dealer Can You Differentiate Yourself from a Competitor in a Sales Presentation? The Path of Redemption Leads to Trust The ROI of Business Friendships The Trouble with Buying Processes Madoff: Investment Fund, or Virtual Reality Game? Whats the Markets T/E Ratio Lately? The Deeper Message of Financial Markets Volatility The Dark Side of Trust?

2010 30

When online communities go to work | Enterprise Web 2.0 | ZDNet.com

John Tropea - Delicious Community

But, as we’re beginning to see with Social CRM , enterprise-class crowdsourcing, and prediction markets, there are now in fact workable ways for companies to engage and collaborate with large groups of people that greatly outnumber their workers.

How to Save the World

How to Save the World

anunnavigable, unfathomable website from an advertising agency, profiledby websitesthatsuck.com Most corporate websites simply ported the sales and marketing materialthat used to be distributed manually to a flat website with abewildering array of pages, accessed through either frames ormenus.

2009 76

Implementing the Cisco Collaboration Framework

John Tropea - Delicious Collaboration

every employee across the globe. Resources, Internet Business Solutions Group, IT, Marketing, Operations, Processes and. and expertise is shared among employees, partners, and their communities. 900 percent return on investment (ROI). Younger employees—especially Generation. Y, employees now in their twenties—and. innovation, speeding time-to-market, improving. revolutionized sales and marketing efforts, email. Y employees). markets.

The Changing Enterprise

John Tropea - Delicious Social Network KM

As a result, collaboration tools within organizations are often about connecting employees with customers and not just to other employees. It’s suppliers, competitors, and intellectual property partners as well. Anita Campbell : Good marketing to help Coghead migrate over.

Do Companies Need Social Media Managers? " I'm Not Actually a Geek

John Tropea - Delicious Community

How can companies accelerate adoption of social media inside by employees? I mentioned this idea of an employee emerging as a social media manager to someone the other day. But a confident feeling for what makes sense for the company relative to its customers, markets, competitors and products and services. This latter point is important, as it speaks to the motivation of employees. Employees are ambitious and want to succeed.

2008 30

How to Save the World

How to Save the World

anunnavigable, unfathomable website from an advertising agency, profiledby websitesthatsuck.com Most corporate websites simply ported the sales and marketing materialthat used to be distributed manually to a flat website with abewildering array of pages, accessed through either frames ormenus.

2009 46