Google+ Hints at a Social Media Marketing Revolution

Alchemy of Change

I just accidentally stumbled on something in Google+ that suggests some revolutionary ideas about the way organizations need to think about marketing. In a way, you could think of it as an evolution of permission marketing , a term popularized by Seth Godin a while back.

Google 264

Forrester's Bernoff and Schadler Provide Prescriptions for Empowered Employees

Portals and KM

The sub title is: “unleash your employees, energize your customers, and transform your business.” That is the proper sequence although your employees need to first listen to their customers as an initial step. The book introduces the term HEROs or highly empowered, resourceful employees.   These empowered employees can provide innovation in both how customers are engaged and how increased engagement can occur within the enterprise.

The Rise of Internal Knowledge Markets

Portals and KM

A new article in the Sloan Review by Hind Benbya and Marshall Van Alstyne, How to Find Answers Within Your Company , covered the rise of internal knowledge markets. They define these markets as “protected environments where users trade their knowledge via price mechanisms.” They note that “while these markets have existed in different forms for years, their use to facilitate knowledge transfer inside organizations is relatively new.”

Neglected Stepchild of Social Media Marketing

Online Social Networking

You want to market on the web and take advantage of the vast potential of social media. Before you jump into social media, devise your social media marketing and PR plan. Think about your products and services, what makes each special and their respective market segments. Develop positioning strategies for each market or program. Compile a list of your online competitors for each market. Identify opportunities to outmaneuver your competitors.

What’s Your Purpose?

Elsua

Competitors driving your agenda : ‘ My competitors are all going through this Digital Transformation programme already. Finally, identify new business opportunities: Indeed, create new markets. That’s exactly why we need to venture into creating those new markets.

Why Don’t You Show Your Work?

Elsua

competitors as well. Collaboration Communities Employee Engagement Enterprise2.0 There used to be a time when plenty of knowledge (Web) workers flocked to the Social Web to nurture, cultivate and build their own external social networks.

2016 169

The Future of Collaboration Lies in Human Resources AND Management’s Hands

Elsua

Because it’s all exposed beyond the limits of the firewall not only to their clients and business partners, but, more importantly, to their potential competitors. It’s no longer the IT department, or sales, or marketing, but HR that needs to be at the forefront of the Social Business transformation journey. Remember, only 13% of your total employee workforce is actively engaged at work. Collaboration Communities Employee Engagement Enterprise2.0

2014 215

Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)

John Tropea - Delicious Community

Over 100 vendors in this commodity market Many an entrepreneur has realized this community opportunity, when I started to cover this market there were 8 vendors on my list, today the space now boasts 100 vendors and it continues to grow. Former LiveWorld employee.)

Data Breaches – It’s Not Just Hackers

Michael Sampson - Currents

Here’s some: An employee who accesses personal data records on customers or patients that are outside his or her task domain, or otherwise beyond what they need to access for their job. An organisation that should know better didn’t scrub the metadata on its published research, legal advice and reports, thereby disclosing details of employee names when its policy is to not disclose employee names.

2018 98

How to Save the World

How to Save the World

is aninformationprofessional with Omni Consultants, a big global consultancy that isnow focused (as are its competitors) on personal productivityimprovement, facilitation, cultural anthropology, and design andcommunication skills development services for their clients. She has anMIS degree and is one of the highest paid of Omnis employees, eventhough she provides few services directly to Omnis clients.

2008 39

How to Save the World

How to Save the World

is aninformationprofessional with Omni Consultants, a big global consultancy that isnow focused (as are its competitors) on personal productivityimprovement, facilitation, cultural anthropology, and design andcommunication skills development services for their clients. She has anMIS degree and is one of the highest paid of Omnis employees, eventhough she provides few services directly to Omnis clients.

2008 35

Becoming a Strategic HR Professional

Partnering Resources

In other words, cut long-term employees whose salaries have increased, but who are no longer innovating (while the root causes of lack of innovation go unexamined). What would make our customers fire our competitors and give 100% of their business to us?

2013 252

Information Protection: The What

Michael Sampson - Currents

In an organisational context, disclosing financial planning documents or explanations of the forthcoming business strategy moves to a competitor can result in a weakened market position, reduced market valuation, and in the worst case, outright business failure.

2018 116

“How New Tools and Processes Can Help People and Their Organizations Succeed”

Michael Sampson - Currents

Alan Lepofsky, VP and Principal Analyst at Constellation Research, shares his wish list for 2014 : I would like to see less discussion/marketing about the technology itself and more focus on how new tools and processes can help people and their organizations succeed. What they need to care about is closing sales deals, providing better customer support, making better products, innovating and staying ahead of their competitors.

2013 117

Enterprise 2.0 Finds Its Pay Day - McKinsey

Portals and KM

The state that “our data show that fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways.”. Penetration is also strong as nearly half of the companies that use social networking have at least 51 percent of their employees using it. This makes sense and supports social media marketing efforts.

2010 155

Avoid Profile Potpourri

Collaborative Thinking

Connectbeam is one of those first-movers in the market that often gets overlooked but they continue to do some creative things (see below). Through Spotlight Connect for Outlook , employees' Connectbeam Social Profiles are embedded into every internal email.

2009 130

Troubles at Virgin America

Michael Sampson - Currents

Interesting dynamics at play with Virgin America - which is failing to perform in the North American market: " Reporting in August, the Chronicle noted that, despite all its rewards and glowing reviews, since 2007, Virgin America has posted a net loss of $671 million and an operating loss of $447 million. I don’t really see a place in the market for Virgin America.”.

Social Media at Work

Elsua

There are a bunch of people out there who have been claiming all along how most knowledge workers out there are all marketers, in their own terms, and for those products they are really passionate about.

The Great Unbundling and Collapse of Local Newspapers

Alchemy of Change

If you detect a certain callousness in my tone, it is in no way directed at any of the tens of thousands of hardworking employees of local newspapers who lost their jobs in this wrenching industry collapse. Microsoft made several large bets in vertical markets like CarPoint in the 1990s.

2011 246

Is Management a Bunch of Social Media Lurkers?

Portals and KM

The study found that fifty-one percent of executives surveyed said they fear social media could be detrimental to employee productivity, while 49 percent assert that using social media could damage company reputation. Next was to monitor a competitor’s use of social media (47%). Third was to see what their employees may be sharing, The fourth reason was to check on the background of prospective employees (25%).

Our Panel for Social Media Week: Closing the Gap Between Theory and Practice in Relationship Management San Francisco

Online Community Strategy

Going beyond (while still embracing) customer relations, it is increasingly necessary that enterprises of every scale do more to improve social relationships with employees, suppliers, contractors, utilities, financial markets, stockholders, competitors, government, educators, and non-governmental organizatons. Discussion Panel: “Closing the Gap Between Practice and Theory in Relationship Management&# . Panelists: Bill Johnston, Head of Global Community at Dell.

Social Media Strategy & Monitoring Research

Online Community Report

The intention of the study was to get a broad look at the emerging field of social media marketing, and specifically, to explore the key policies, guidelines and goals that are important within social media ecosystems. 34% (20) belong to an organization that has less than 50 employees.

Surprise! The Internet and IT Will Actually Increase Leader Misconduct

Leading Virtually

For example, a tool released by IBM scans employees’ email and social media posts to flag who might be nursing grudges and is likely to divulge company secrets. In my last post I argued that the Internet would not curb leader misbehavior.

2014 69

Social Task Management – When Social Business Got Down to Work – #e2conf Highlights

Elsua

Social networking with a clearer than ever business purpose: that is, empower employees to become smarter at what they already do at work, with perhaps a lot less effort involved altogether! To get things going with the series of blog posts with highlights from the recent Enterprise 2.0

2012 213

Portals and KM - Untitled Article

Portals and KM

tool creating a market for an enterprise 2.0 Unlike the other two competitors, QikCom is offering the basic service for free. There is also a competitor monitoring Tab. Employees can review and vote on the threat level of the news. Soon employees will also be able to comment on the information and start a conversation through QikCom on the topic. This does replace Twitter out on the web for personal messaging or business marketing.

2008 100

Masterclass: The cultures of collaboration - Inside Knowledge

John Tropea - Delicious Community

How do employees attend to this sending and receiving in ways that are useful to the organisation? Are employees in your organisation aware of and using this distinction to best participate in relevant networks? Are key employees being rewarded so they dont want to leave?

Leading ourselves via "the lattice"

Endless Knots

This lattice textile is made by a lattice organization, a company designed for horizontal interactions where employees are known as “associates.”. One part of our heritage, he says, comes from hunters and predators with the urge to attack, destroy, loot, vanquish, and overcome competitors.

2014 178

My KM World 2010 and Enterprise Search Summit 2010 Notes: James Robertson on Intranets in 2015

Portals and KM

He started with the first of two scenarios, a new employee, first day at work. There are product chats about the company’s various offerings, as well as competitors. She has done some tasks and has an initial understanding of what is happening at the company and within its market. The new employee is off to her first business meeting and has some downtime at the airport. Here is another in a series of session notes for KM World 2010 and Enterprise Search Summit 2010.

2010 153

My Favorite Tweets for April 1 - 14 2011

Portals and KM

Leading app maker said to be planning Twitter competitor [link]. What can CIOs learn from marketing? Google: Social Media Success Determine Employee Bonuses [link] via [link]. Social marketing gaining prominence in companies' plans [link]. Here is another in a series of posts that provide access to my favorite tweets that contain links to useful information. 

2011 116

Large Companies in the UK are Permitting Less Travel - Collaboration Technology Steps into the Breach

Michael Sampson - Currents

The survey was conducted by Critical Research, a market research firm. Giving employees easy access to alternative meeting technologies is another - eg., If you're trying to win business from a client that is going to sign off on millions of dollars / pounds / Euros of work, and you want to meet via telepresence and your lead competitor is going to turn up and take the client to dinner after their presentation - who is most likely to win the work?

2011 122

Racing to the Top Where Corporations Are People

Elsua

We can extort workers to show up and work harder for less, in order to underbid a competitor. “[…] They [Corporations] bet on short memories and the healing power of marketing dollars, commercials and discounts. Employees are pushed to focus on bureaucratic policies and quarterly numbers, not a realization that individuals, not corporations, are responsible for what they do “, we may well be witnessing the tipping point where knowledge workers start, finally !,

2012 154

From Social Insights to Social Business Innovation: MIT Enterprise Forum

Portals and KM

  Social is making the Global Village possible, it is truly flattening the world, and thus is impacting not only business disciplines such as marketing, sales and customer service but the very core of business itself. Lora Kratchounova, Scratch Marketing + Media , led the event. Microsoft was one of the first firms to allow employees to blog on a mass scale. Ekaternia said they are trying to get all employees to help answer customer questions through social media.

2011 130

Cultural Isomorphism

How to Save the World

Here is what I learned: We like to think that competitive markets encourage a diversity of approaches and strategies that differentiate organizations from the rest of the pack. New Yorker cover by Charles E Martin from September 11, 1971.

2018 46

Value of a Community Manager

John Tropea - Delicious Community

ibm.com home Solutions Services Products Support & downloads My IBM Home Profiles Groups Blogs Bookmarks Activities Files Wikis Help developerWorks My developerWorks Connect My developerWorks: Blogs Browse Blogs My Blog My Updates + Tags ?

2006 38

Text Analytics Offers a Discovery Channel to Make Better Sense of Content

Portals and KM

  The authors note that customers, employees, and competitors comment on products, personalities, and companies in increasingly public places, like Twitter and discussion forums. This is not simply a Web issue as internal sources like emails and call center notes are full of product suggestions, feedback on competitors, and thoughts on the market.

Benefits Of Enterprise Social Networks Align With CEO Priorities | Yammer Blog

John Tropea - Delicious Social Network KM

If you aren’t growing, innovative competitors start to give you a run for your money, and eventually squeeze you out. Organizations that recognize that by empowering employees to achieve instead of impeding them, will gain a competitive advantage in retaining key talent.

Social Architecture (a manifesto) | Management Innovation eXchange

John Tropea - Delicious Community

In a world where information is no longer scarce, productivity is about connecting customers and employees in a different way. The same goes for projects: ownership demands for inclusion of employees into the creative process. Management Innovation eXchange.

More Years of Schooling for Fewer and Fewer Jobs

How to Save the World

All net job creation comes from the entrepreneurial sector (or from government, which is strongly discouraged by citizens in most countries from taking on new employees these days).

MeasuredUp Enables Company to Customer Conversations

Portals and KM

I asked Marc how MeasuredUp handles the possibility of unwarranted trashing by a competitor or other party with bad intentions. They just have to dedicate an employee or employees to keep up with the support tickets.

Custom 130

Year-End Thoughts On Enterprise 2.0 Social Software (Part 3)

Collaborative Thinking

However, by the end of the year, things become much more clear as I outlined in several posts: Cisco Broadens Foray Into Collaboration Market. The good news is that Cisco delivered its opening ante and salvo (hosted/SaaS e-mail) as it more proactively enters the collaboration market. Clearly, Oracle has all the necessary technology assets to become a player in the collaboration market, taking on IBM and Microsoft. Market Engagement, Bridging) stood out most.

News Updates (August 4, 2009)

Michael Sampson - Currents

The move will position Android as a competitor to Research In Motion's BlackBerry platform in the enterprise segment and is another measure of Google's lofty hopes for the the growth of the operating system. TANDBERG reported that 75 of its employees worked from home for a day, saving 100 hours of commuting time. Google released "Going Google", a marketing campaign to encourage people to drop Microsoft Office in favor of Google Apps. SharePoint is Core Infrastructure.

2009 89

KMers – Let Go of Control: Encourage and Monitor

Elsua

Namely, it’s about controlling the message, employees will goof off, social media is a time waster and employees can’t be trusted. Internal -neither embraced nor restricted – encouraged in some depts but employees disinterested.

2010 173

Darwin Ecosystem’s Awareness Engine™ Provides Enhanced eDiscovery within the Enterprise 2.0 and on the Web

Portals and KM

sources that may correlate with the enterprise actions, its competitors and the voice of its critics and customers. This allows the enterprise to be capable of more easily discovering its own knowledge assets as well as its market and competitive positioning. The introduction of Web 2.0

2009 173