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Google+ Hints at a Social Media Marketing Revolution

Alchemy of Change

I just accidentally stumbled on something in Google+ that suggests some revolutionary ideas about the way organizations need to think about marketing. In a way, you could think of it as an evolution of permission marketing , a term popularized by Seth Godin a while back.

Google 264

Forrester's Bernoff and Schadler Provide Prescriptions for Empowered Employees

Portals and KM

The new book, Empowered, by Forrester’s Josh Bernoff and Ted Schadler , provides a path for companies to response to the newly empowered customers who operate in the Web 2.0 The sub title is: “unleash your employees, energize your customers, and transform your business.” That is the proper sequence although your employees need to first listen to their customers as an initial step. The book introduces the term HEROs or highly empowered, resourceful employees.

MeasuredUp Enables Company to Customer Conversations

Portals and KM

While it is a customer-service driven social networking site, it also helps companies make things right when consumers feel wronged. Marc has introduced the possibility of conversation between customer and company. The focus is more on customer service than product reviews.

Custom 130

What’s Your Purpose?


Competitors driving your agenda : ‘ My competitors are all going through this Digital Transformation programme already. Seriously, if the products you are trying to sell your customers are wonderful and meet their needs, you don’t need to worry about the competition.

Why Don’t You Show Your Work?


spirit would be through the sharing of their own work , openly and available to everyone who might be interested in the topic(s), so that different conversations around work items would come along with potential customers, business partners, and, why not?, competitors as well.

2016 169

The Future of Collaboration Lies in Human Resources AND Management’s Hands


And while that takes place there is an even greater pressure out there that’s going to help accelerate that shift: your customers. With the emergence of social networking tools the good old concept of the firewall is becoming thinner and more porous than ever, because more and more customers are demanding (and rightly so!) It’s no longer the IT department, or sales, or marketing, but HR that needs to be at the forefront of the Social Business transformation journey.

2014 215

Trusting People in This Social Age Is a Tough Job!


Anke starts building up her blog post with a rather clear idea, which she describes on the following quote: ‘ When I taught people how to be on social media, back before it was all marketing, it was very much about building circles of trust. their own competitors (Coopetition anyone?).

2016 151

Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)

John Tropea - Delicious Community

Over 100 vendors in this commodity market Many an entrepreneur has realized this community opportunity, when I started to cover this market there were 8 vendors on my list, today the space now boasts 100 vendors and it continues to grow. Customer reference calls.

Data Breaches – It’s Not Just Hackers

Michael Sampson - Currents

Here’s some: An employee who accesses personal data records on customers or patients that are outside his or her task domain, or otherwise beyond what they need to access for their job. An organisation that should know better didn’t scrub the metadata on its published research, legal advice and reports, thereby disclosing details of employee names when its policy is to not disclose employee names.

2018 98

How to Save the World

How to Save the World

is aninformationprofessional with Omni Consultants, a big global consultancy that isnow focused (as are its competitors) on personal productivityimprovement, facilitation, cultural anthropology, and design andcommunication skills development services for their clients. She has anMIS degree and is one of the highest paid of Omnis employees, eventhough she provides few services directly to Omnis clients.

2008 39

How to Save the World

How to Save the World

is aninformationprofessional with Omni Consultants, a big global consultancy that isnow focused (as are its competitors) on personal productivityimprovement, facilitation, cultural anthropology, and design andcommunication skills development services for their clients. She has anMIS degree and is one of the highest paid of Omnis employees, eventhough she provides few services directly to Omnis clients.

2008 35

Information Protection: The What

Michael Sampson - Currents

In an organisational context, disclosing financial planning documents or explanations of the forthcoming business strategy moves to a competitor can result in a weakened market position, reduced market valuation, and in the worst case, outright business failure.

2018 116

“How New Tools and Processes Can Help People and Their Organizations Succeed”

Michael Sampson - Currents

Alan Lepofsky, VP and Principal Analyst at Constellation Research, shares his wish list for 2014 : I would like to see less discussion/marketing about the technology itself and more focus on how new tools and processes can help people and their organizations succeed. What they need to care about is closing sales deals, providing better customer support, making better products, innovating and staying ahead of their competitors.

2013 117

Becoming a Strategic HR Professional

Partnering Resources

In other words, cut long-term employees whose salaries have increased, but who are no longer innovating (while the root causes of lack of innovation go unexamined). What would make our customers fire our competitors and give 100% of their business to us?

2013 254

Troubles at Virgin America

Michael Sampson - Currents

Interesting dynamics at play with Virgin America - which is failing to perform in the North American market: " Reporting in August, the Chronicle noted that, despite all its rewards and glowing reviews, since 2007, Virgin America has posted a net loss of $671 million and an operating loss of $447 million. I don’t really see a place in the market for Virgin America.”.

Is Management a Bunch of Social Media Lurkers?

Portals and KM

The study found that fifty-one percent of executives surveyed said they fear social media could be detrimental to employee productivity, while 49 percent assert that using social media could damage company reputation. The top reason is to read what customer might be saying about the company (52%). Next was to monitor a competitor’s use of social media (47%). For example, what about engaging in conversation with employees, customers, and the market in general.

Social Media at Work


There are a bunch of people out there who have been claiming all along how most knowledge workers out there are all marketers, in their own terms, and for those products they are really passionate about.

The Great Unbundling and Collapse of Local Newspapers

Alchemy of Change

If you detect a certain callousness in my tone, it is in no way directed at any of the tens of thousands of hardworking employees of local newspapers who lost their jobs in this wrenching industry collapse. At its peak, CarPoint was serving some seven million customers every month.

2011 246

Our Panel for Social Media Week: Closing the Gap Between Theory and Practice in Relationship Management San Francisco

Online Community Strategy

Going beyond (while still embracing) customer relations, it is increasingly necessary that enterprises of every scale do more to improve social relationships with employees, suppliers, contractors, utilities, financial markets, stockholders, competitors, government, educators, and non-governmental organizatons. Until we are comfortable with our socialized business relations, we can’t expect our customers to more fully engage with us. .

Social Task Management – When Social Business Got Down to Work – #e2conf Highlights


Social networking with a clearer than ever business purpose: that is, empower employees to become smarter at what they already do at work, with perhaps a lot less effort involved altogether! That goal of delighting our customers with unique exceptional user experiences.

2012 213

Social Media Strategy & Monitoring Research

Online Community Report

The intention of the study was to get a broad look at the emerging field of social media marketing, and specifically, to explore the key policies, guidelines and goals that are important within social media ecosystems. 34% (20) belong to an organization that has less than 50 employees.

Value of a Community Manager

John Tropea - Delicious Community

If you need the example of a more common role-interaction pattern: think of a support call from initial contact to completion after a solution or resolution has been reached and the customer is verified as satisfied.

2006 38

Benefits Of Enterprise Social Networks Align With CEO Priorities | Yammer Blog

John Tropea - Delicious Social Network KM

Customer Success. Customer Blog Posts. Customer Success Stories. Spotlight on a Customer. If you aren’t growing, innovative competitors start to give you a run for your money, and eventually squeeze you out. Customer Blog Posts. Spotlight on a Customer.

My KM World 2010 and Enterprise Search Summit 2010 Notes: James Robertson on Intranets in 2015

Portals and KM

He started with the first of two scenarios, a new employee, first day at work. There are product chats about the company’s various offerings, as well as competitors. She has done some tasks and has an initial understanding of what is happening at the company and within its market. The new employee is off to her first business meeting and has some downtime at the airport. Here is another in a series of session notes for KM World 2010 and Enterprise Search Summit 2010.

2010 153

From Social Insights to Social Business Innovation: MIT Enterprise Forum

Portals and KM

  Social is making the Global Village possible, it is truly flattening the world, and thus is impacting not only business disciplines such as marketing, sales and customer service but the very core of business itself. Lora Kratchounova, Scratch Marketing + Media , led the event. Microsoft was one of the first firms to allow employees to blog on a mass scale. Marcus said share of voice is one: how to get people talking about us more than competitors.

2011 130

Masterclass: The cultures of collaboration - Inside Knowledge

John Tropea - Delicious Community

How do employees attend to this sending and receiving in ways that are useful to the organisation? Are employees in your organisation aware of and using this distinction to best participate in relevant networks? Are key employees being rewarded so they dont want to leave?

Cultural Isomorphism

How to Save the World

Here is what I learned: We like to think that competitive markets encourage a diversity of approaches and strategies that differentiate organizations from the rest of the pack. New Yorker cover by Charles E Martin from September 11, 1971.

2018 46

Darwin Ecosystem’s Awareness Engine™ Provides Enhanced eDiscovery within the Enterprise 2.0 and on the Web

Portals and KM

sources that may correlate with the enterprise actions, its competitors and the voice of its critics and customers. This allows the enterprise to be capable of more easily discovering its own knowledge assets as well as its market and competitive positioning.

2009 173

Text Analytics Offers a Discovery Channel to Make Better Sense of Content

Portals and KM

  The authors note that customers, employees, and competitors comment on products, personalities, and companies in increasingly public places, like Twitter and discussion forums. This is not simply a Web issue as internal sources like emails and call center notes are full of product suggestions, feedback on competitors, and thoughts on the market.

Year-End Thoughts On Enterprise 2.0 Social Software (Part 3)

Collaborative Thinking

However, by the end of the year, things become much more clear as I outlined in several posts: Cisco Broadens Foray Into Collaboration Market. The good news is that Cisco delivered its opening ante and salvo (hosted/SaaS e-mail) as it more proactively enters the collaboration market. Customize Enterprise Wikis In SP2010. Clearly, Oracle has all the necessary technology assets to become a player in the collaboration market, taking on IBM and Microsoft.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth- Social Network Strategy

It’s going to hit the margin,&# says Peter Relan, executive chairman of CrowdStar, one of Zynga’s many competitors. Facebook for Market Intelligence/ customer reward. And at the centre of it will be the question: who will own the global currency markets?

Social Architecture (a manifesto) | Management Innovation eXchange

John Tropea - Delicious Community

In a world where information is no longer scarce, productivity is about connecting customers and employees in a different way. Like it or not, the internet has shifted the ownership of your brand to your customers. Customers own your brand by advocating or disliking it.

What If Everything Ran Like the Internet?

How to Save the World

By contrast, the hierarchical organization that combines 2 five-person companies only increases its number of connections from 8 to 9 (and perhaps even fewer if some ‘redundant’ employees are let go after consolidation).

2013 102

The Networked Enterprise and Bioteams in China

The Bumble Bee

in the sense of "Virtual Memory," where a computer operates as if it has more capacity than it actually has, allowing enterprises to incorporate external skills and resources to exploit market opportunities. It takes a wise leader to manage virtual employees - I will say more about this later.

China 116

How to Manage Your Business in a Recession: "#1 Reset Priorities to Face the New Reality"

Michael Sampson - Currents

Geoff quotes John Mackey, CEO of Whole Foods Market, who says that the new mindset requires more frugality, greater attention to every expense, and greater attention to capital investment, because growth isn't going to hide it. So yes, there's a cost optimization benefit in recession times to having such equipment available and well embedded as part of employee repetoire, but there are ongoing strategic benefits that play out beyond recession times too.

2009 89

Collaborative Thinking: Socializing At Work - No Longer A Waste Of Time

Collaborative Thinking

Social interaction has an immense (yet subtle) influence on how well an organization catalyzes relationships, leverages professional associations, and cultivates a sense of community among employees, customers, partners, and suppliers. Business strategists increasingly view the consumer market as a template for enterprise solutions that enable more flexible work models, catalyze informal interactions and connect people with shared interests.

2008 100

KMers – Let Go of Control: Encourage and Monitor


Namely, it’s about controlling the message, employees will goof off, social media is a time waster and employees can’t be trusted. Internal -neither embraced nor restricted – encouraged in some depts but employees disinterested.

2010 173

Instant Communities: List of companies that provide Web Collaboration Suites or Platforms

John Tropea - Delicious Community

iUpload “iUpload enables Internet-based business communities for the purpose of improving communications, enhancing customer relationships, driving sales opportunities and gathering marketing data.&# Web Strategy by Jeremiah » Welcome Marketing Profs Community!

2008 58

How to Put the “Social” Back into Social Media

Leading Virtually

After all, it’s only a matter of clicks before your customer becomes interested in a competitor’s offerings on Facebook, Twitter, or other Web 2.0 Next, you need to make sure that customers are as comfortable as possible reaching out to your business.

How to Put the “Social” Back into Social Media

Leading Virtually

After all, it’s only a matter of clicks before your customer becomes interested in a competitor’s offerings on Facebook, Twitter, or other Web 2.0 Next, you need to make sure that customers are as comfortable as possible reaching out to your business.

List of "White Label" or "Private Label" (Applications you can Rebrand) Social Networking Platforms

John Tropea - Delicious Social Network

In Jan 2009 I’ve now published a Forrester Wave which segments the leaders that provide solution (service, strategy, and support) for enterprise class marketers (aka customer communities for the big brands). Satmetrics (Formerly Informative) “Marketing 2.0

2008 55


Engineers without Fears

Market-based approaches are slightly better but for a proper Innovation Support System you need to recreate an entrepreneurship network inside (& even outside) your organisation: You need ways of encouraging your employees to notice things - esp. You need to actively seek out and embrace innovations that could destroy your business model - because ultimately they will, but the edge is in changing faster than your competitors.

Enterprise Twitter: Clarity Amid The Hype

Collaborative Thinking

People can share links and commentary about to documents they are working on, for example, a marketing plan or a budget. For example, there can be a company-private discussion about a move by a competitor. This provides useful "ambient transparency" in an organization, for example spreading useful knowledge about products in development and customer relationships. In most companies, employees should have no expectation of privacy when it comes to email.