Community Building Isn’t About Influencers
SEPTEMBER 8, 2011
Just don’t confuse your pursuit of influencers with community building. Managing the Community Thinkingphoto credit: jurvetson I’ve been hearing the word influencer a lot lately. People (companies) want other people, with big audiences, to talk about their stuff. There is nothing wrong with that. There is some overlap, sure, but if you focus on “influencers at the cost [.].