In uncertain times, Enterprise 2.0 takes the stage
OCTOBER 10, 2008
as a cost reduction engine is not new. Complexity reduction, efficiency increases and fast response times have been the cornerstone of many Enterprise Social Software pitches in the last 5 years. As traditional enterprise vendors suffer, a panacea for investors and customers is emerging with the nascent enterprise social software industry. “The promise of bringing social tools into organizations has never been about complicating worker productivity.