In uncertain times, Enterprise 2.0 takes the stage

Green Chameleon

as a cost reduction engine is not new. Complexity reduction, efficiency increases and fast response times have been the cornerstone of many Enterprise Social Software pitches in the last 5 years. As traditional enterprise vendors suffer, a panacea for investors and customers is emerging with the nascent enterprise social software industry. “The promise of bringing social tools into organizations has never been about complicating worker productivity.

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