Laurel Papworth- Social Network Strategy

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6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. I prefer to talk to my customers face to face. Customers just complain online.

2016 124

How to Write a Social Media Press Release #socialmedia

Laurel Papworth- Social Network Strategy

Let’s tame it. What are the Main Features of a Social Media Press Release? Strong visual branding (colours and logos, and header images).

2015 154

Social Media is Dead, Long Live Big Data

Laurel Papworth- Social Network Strategy

Shares Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Viva La Big Data. In Your Email.

2016 122

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Shares Looking for an advanced social media course in Sydney ? Look no further! August 3rd-5th 2015. Earlybird ends beginning of July. Really? Shares.

2015 143

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Shares How to write a #socialmedia strategy for Gov, Organisations. Do you have to write a social media strategy for a client? Who, what , why etc.

2015 151

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth- Social Network Strategy

Try adding a hashtag or two that you know people use and monitor and see how it resonates. Notice the bubble on its own, top left corner? Follow List.

2014 129

Social Media Online Courses and Training

Laurel Papworth- Social Network Strategy

Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Play with automation software combined with social media dashboards to autofollow and unfollow on Twitter. Thank you John!

2015 118

How Often Should I Post on Facebook? #FBO

Laurel Papworth- Social Network Strategy

HOW OFTEN SHOULD I POST ON FACEBOOK? I wish I had a licorice allsort for every time this is asked in a social media workshop or a conference.

2016 82

RSS Extensions for Browsers & Social Media Dashboards

Laurel Papworth- Social Network Strategy

RSS Extensions to Omnibox/URL box for Browsers (for my students). This is what you want in your browser right? Safari. RSS Menu download: [link].

RSS 121

How to Do a Social Media Strategy- Workshop

Laurel Papworth- Social Network Strategy

Online course with downloadable documents and videos in December 16 & 17 2014. Please enquire for inhouse workshop (corporate). What do you think?

2014 113

3 Ways Google Search is impacted by #SocialMedia & #GooglePlus

Laurel Papworth- Social Network Strategy

Should your business bother with social media, Google Plus and SEO/SMO? Does Google Plus make a difference to Google Search? Have a look at this image.

2014 121

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth- Social Network Strategy

Just because you’ve got a Facebook Page and Twitter Account doesn’t mean anyone is interested in what you have to say. Social Objects.

2013 138

Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore

Laurel Papworth- Social Network Strategy

Shares Extract: George Brandis today said that “Bloggers are not Journalists” meaning they don’t need the same protection. Bloggers therefore don’t have the same rights to protection of data, protection of sources and one assumes – as that’s where it does lead – to protection of life itself. Syria? Shares.

2015 100

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth- Social Network Strategy

TV becomes the loss leader to the 2nd screen apps, as television stations hand over their audiences to Facebook, Twitter and Zeebox. Or #TheVoiceAu.

CEOs Don’t Understand Social Media The Australian

Laurel Papworth- Social Network Strategy

The backlash on Myer’s Facebook Page, the tweets from the public and celebrities alike on Twitter, and other social media sites was staggering.

2013 133

How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth- Social Network Strategy

Ten Steps to Create a Shitstorm Online with Social Media. The Government allowed gay marriage. And then it didn’t. Let’s give them hell.

2013 122

Brands trolling the trolls in #Social Media

Laurel Papworth- Social Network Strategy

In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!) Click the images for the original site. Brand Troll – Posters.

2014 107

SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth- Social Network Strategy

How to turn off Google personalisation (SMO) and go back to SEO BUT: SEO is dead, SMO rules. SEO is a waste of money, or will be very soon. 2 years?

2012 154

UNICEF: They Just Don’t Understand Social Media

Laurel Papworth- Social Network Strategy

Sometimes Not for Profits and Charities diss social media to try and emotionally bully us into donating. It doesn’t work. Go figure. Just wait.

2013 131

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth- Social Network Strategy

Valentines Day competition for homework! Bonus points for adding the Valentines stuff to your Engagement Calendar. WHO SAID ROMANCE IS DEAD? Shares.

2015 93

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth- Social Network Strategy

Losing our communication rights. Until the Australian Government stops it, that is. Here’s the proposed legal changes. Look deeper, look further.

Why you should Block people and your Community responsibility

Laurel Papworth- Social Network Strategy

I belong to some pretty atrocious Facebook groups. Anti Muslim, anti gay, anti-anything not white, male and with a gun. Cos I’m nosey. Move on.

2017 40

Why aren’t Australian politicians meeting CEOs of Facebook Twitter etc? #auspol

Laurel Papworth- Social Network Strategy

In Bed, Much? I understand courting Rupert Murdoch. Doesn’t do anything for us the voters, but might help pollies campaigns. Year on Year.

2013 114

Charlotte Dawson, Cyberbullies and Social Media Pot and Kettle

Laurel Papworth- Social Network Strategy

I don’t support bullies online. So for what it’s worth here’s my view: 1. Social Media: Friend or Stranger? Pffft. Please. too true.

Australian Journalists and Social Media Influence

Laurel Papworth- Social Network Strategy

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. From PeerIndex. Influence is a TIME thing too.

2012 141

8 ways to deal with negative comments in online communities

Laurel Papworth- Social Network Strategy

How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? Fight with them?

Stopping Event Spam with Google Plus Hangouts

Laurel Papworth- Social Network Strategy

Tell ‘em to read this to fix it. The first thing is to go to MY CALENDARS in Google Calendar. Google does two things.

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth- Social Network Strategy

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Laptop hire costs are $50 a day. Shares.

2014 89

Quiz: Social Media and Voice

Laurel Papworth- Social Network Strategy

And if engagement sucks, social media pays it no never mind. Types of Voice: Educational – how tos, tips, etc. Competitions etc. Any others?

2014 91

2017 How to Create and Use Facebook Business Page Lists

Laurel Papworth- Social Network Strategy

2017 How to Create and Use Facebook Lists: the old way has gone. Why do you want lists? Basically this. Then this. Love ya all!

2017 40

Apologies and #Socialmedia in Crisis Comms PR

Laurel Papworth- Social Network Strategy

Shares Badly Handled Crisis Comms in Social Media by @ABCAustralia – Don’t Apologise! see chart at bottom of post). domestic abuse? Never.

2015 77

Social Media and Village Crisis Comms – Local Gov Councils and Emergency Services #NSWFires

Laurel Papworth- Social Network Strategy

How information traverses social media during a crisis like the NSW bushfires. The role of crisis comms and official vs non official media sources.

2013 102

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth- Social Network Strategy

Occupy Wall Street or #OccupyWallStreet – the demonstrations have turned nasty with NYPD arresting, macing hundreds of people. God Forbid.

2011 133

Job #SocialMedia – Digital Marketing Co-ordinator- Sydney @p2pKirstie

Laurel Papworth- Social Network Strategy

Found social media job one on Seek , just posted, 70K a year. Presuming Australians only? What do you think? Is it fair? Digital Marketing Coordinator.

2013 97

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth- Social Network Strategy

Casey Hopkins asked people to fund his new project to make a better dock for the iPhone. He wanted $75,000 he got $1.5 million. Kickstarter kicks ass.

2012 126

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

click to see the secret anti ad. Consumers Make (Parody) Ads Too. If you want more information try: Wikipedia – Parody Advertisements. GetUp!

Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth- Social Network Strategy

Let’s have a look at. some basic democratic activities and then. Slactivism & social distribution. Petitions online. Crowdfunding. Petitions.

2014 89

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth- Social Network Strategy

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0

7 Levels of Social Media Engagement

Laurel Papworth- Social Network Strategy

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media?

Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth- Social Network Strategy

One of the great mysteries of life is why Anon was such a genius in print and such an idiot online. A Rose Is A Rose… . And she rarely swears.