Social Network Marketing Campaigns: Features Attributes

Laurel Papworth- Social Network Strategy

Stephen Collins and I and a bunch of Twitterati got into a discussion about social media marketing campaigns and whether they should exist earlier today. By the way, I first raised these points in February 2008 in a post called Of course there ARE social media marketing campaigns.

Work Live Integration – 23 and 1/2 Hours


Instead, a long while ago I have made the transition into what some people have been calling work life integration, where one of key words / concepts that has started making the rounds in the last few years, that is, flexibility, is gaining more and more importance and relevance as we move forward.

Informal care and older people: time for a campaign?


But against that, I have not forgotten that older people were short-changed in the report of the Commission on Integration and Cohesion. At the risk of seeming naively bubbly at the start of a new year, would anyone care to join me in working out what is needed under the broad heading of a campaign? News of the year? The importance of neighbourly informal support for older people has been recognised in the Department of Health.

Social Innovation Meetup: “Exploring Labs for Social Change” – presentation notes

Making CommunitySense

Integrated approaches are key, and an HDL Studio is a good way to start. Filed under: e-campaigning , ICT4D , social innovation , sustainable development , Uncategorized. e-campaigning ICT4D social innovation sustainable development Uncategorized

2013 182

Unlocking Civilisation Type 1 Through An Open Mind


Throughout the year I have been exposed, pretty much like everyone else, I’m sure, to thousands of different ads and marketing campaigns on any kind of topic or product you can probably imagine and through multiple different platforms (whether on TV, radio, newspapers, the Internet, etc.

2016 151

Ideas from an integrated business and farming mind

Making Sense With Facilitated Systems

The first installment, Lesson # 1: Manage Your Brand , is the first of seven articles drawing business lessons from the recent McCain campaign for the presidency of the United States. Colleague Marilyn Holt runs a private M&A consultancy and runs a farm and writes. I've pointed to her blog before; today I want to point to a few more of her writings that some of you may find interesting. First, she writes tips for Business Week.

Social Media courses – Facebook Twitter – 2013 Sydney Australia

Laurel Papworth- Social Network Strategy

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc?

2013 247

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth- Social Network Strategy

I’ve chosen Medecins Sans Frontieres because they are the most recent perpetrators in a sea of “social media” campaign spam I see. AGENCY CONCEPT Use Organisation money to pay agencies to come up with campaign instead of community.

2012 285

Social Media for Schools #NBN October 2016

Laurel Papworth- Social Network Strategy

How to create step by step social media campaigns from monitoring platforms to measurement for higher engagement. integrating websites and microsites with social.

2016 182

May 2011: Social Media Course

Laurel Papworth- Social Network Strategy

We cover the basis of a 5-step social media campaign and then use the computers to gain hands on practical use of social media tools which the student can continue to use after the course. Learn how to integrate Facebook and Twitter, YouTube and Flickr into your website (new or old).

2011 207

Adobe Offers a New Collection of Digital Marketing Capabilities

Portals and KM

The Adobe Digital Marketing Suite features new predictive marketing capabilities, helping digital marketers improve personalized engagement, multi-channel campaign execution, and media monetization.  It unifies social, search and display campaigns and creates true multi-channel optimization from disparate campaigns. This is a departure from multi-channel campaigns that are often operated with separate budgets, distinct data sets and unique workflows.

2012 109

10 options for implementing a KM strategy

Chris Collison

Rather than wait for a gap in the traffic which will never come, or to launch a competing campaign to capture the attention of an already saturated workforce, there is a third way!

Facebook Course – Sydney – February 2017

Laurel Papworth- Social Network Strategy

Facebook Business Apps: Adding Apps to your Facebook Page including a shop for selling within the Facebook Page, email such as Mailchimp apps and Instagram and Youtube integrations?

2017 154

Notes on CUST115 ABS on Visual Social Communications

Michael Sampson - Currents

At the ABS over the past 14 months, have been doing a large project on visual social communications - essentially Sametime integrated with boardroom systems. solution - integrate desktop collaboration and Polycom. There was a very strong communications campaign built around the release of desktop video conferencing, such as wall posters. Technically, - two integration points between Sametime and Polycom.

2013 122

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth- Social Network Strategy

TV just became the loss leader for Facebook, Twitter and Zeebox social TV Advertising Campaigns… handing over audiences to a 3rd party severely limits options in the future. .

Australia: Social Media Marketing Job at Commonwealth Bank

Laurel Papworth- Social Network Strategy

The Commonwealth Bank Group is one of Australia’s leading organisations providing integrated financial services to more customers than any other Australian bank. Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney.

Facebook Business Page Management

Laurel Papworth- Social Network Strategy

Integrate Facebook, Twitter with main website strategy. You may want to take the time to set up a campaign but do you have time to answer simple customer service questions on Twitter or to delete spam rubbish from Facebook walls? Do you need a Business page on Facebook managed?

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth- Social Network Strategy

What can be added to Google Plus to integrate it with Facebook and Twitter and your website? Will Google dominate social media by integrating all Google services into Plus. See how it integrates Docs, Gmail, YouTube, etc.

2012 229

SpringCM Enhances Its Mobile Capabilities and Offers Enhanced Support for

Portals and KM

I like their more to integrate with the most prevalent cloud based CRM system. I have written about how the newer systems of engagement need to integrate with the older systems of record for real progress to be made. Here is a sample screen showing Saleforce integration.

2011 169

June 2011: Social Media Course computer based

Laurel Papworth- Social Network Strategy

We cover the basis of a 5-step social media campaign and then use the computers to gain hands on practical use of social media tools which the student can continue to use after the course. Learn how to integrate Facebook and Twitter into your website and your overall strategy.

2011 169

ZAAZ Hiring Community Managers

Web Social Architecture

Enact brand campaigns in social media. Conversant in SEO/SEM, web analytics, web technology, mobile campaigns, community, creative/brand. Ability to integrate with virtual teams across agency and client organizations. We are looking for community managers / moderators with broad experience interacting with customers online on behalf of brands. Above all else, we need brand-savvy, social media literate, agency-experienced doers.

Awareness Offers Its Social Media Command Center

Portals and KM

The most recent was in 2008 - Awareness Summer 08 Release Brings Sharepoint Integration and New Features. It also allows for CRM integration so firms can record and track what is being said about them. Awareness can be used to support Facebook campaigns.

2012 164

Thoughts On Salesforce & DimDim

Collaborative Thinking

Integration requires vendor cooperation to deliver a supportable configuration. Application Integration. Organizations have come to expect IM/presence platforms to integrate with desktop productivity tools (office suites, e-mail clients). They also expect integration with enterprise portals. UC platforms also need to offer a profile card of users that can be integrated and displayed across a variety of applications. e-learning/LMS integration).

DimDim 133

NewsGator Enhances its Social Sites 2010 Platform for SharePoint

Portals and KM

Other features include:  IM, and other third-party integrations, auto-updates based on user actions, two-way email integration, and notifications and digests. The tool can be applied to a specific campaign or attached to a community on an ongoing basis.

ZAAZ Hiring Community Managers

Web Social Architecture

Enact brand campaigns in social media. Conversant in SEO/SEM, web analytics, web technology, mobile campaigns, community, creative/brand. Ability to integrate with virtual teams across agency and client organizations. We are looking for community managers / moderators with broad experience interacting with customers online on behalf of brands. Above all else, we need brand-savvy, social media literate, agency-experienced doers.

Clay Shirky: online crowds aren’t always wise

Social Reporter

Since the question was about what advice Clay would give to Government, his remarks are as interesting in the context of Government online public engagement, as they are in the legitamacy of online campaigning. But how do you distinguish between the campaign by Mysociety against MPs who tried to cover up their expense claims, with a bunch of potheads trying to get their spliff decriminalised?

2009 122

Digital Citizenship


The integration of mobile, gaming and web based technologies into everyday life means that new social norms are emerging and being argued over now.

2012 95

Brazil eGov: Public Works and Internet Voting

Laurel Papworth- Social Network Strategy

In order to maximize availability of the voting system, the city established 178 voting points around the city, including a mobile unit consisting of a bus with Internet access and carried out an extensive public relations campaign. Integrate a SBS or ABC TV show with a voting system online. I’m always interested in metaGovernment.

Brazil 130

A word about the neighbours


Like many English people I’ve experienced occasional nationalistic abuse from Scottish people in the past; but given the often nasty historical abuse perpetrated by the English establishment all over the place I’m more than ready to overlook that.

2014 51

Introducing Lobbi – with bold aims to change politics locally and globally

Social Reporter

What’s certain is that we have plenty of online spaces for general campaigning, and specific systems for civic engagement, whether developed for citizens by mySociety or agencies like Delib. Downloading Democracy 2013 – Archived Live Stream from John Popham on Vimeo.

2013 192

IBM Connections Conversations - 3: Analytics + Social

Portals and KM

What is exciting here is the integration of social capabilities and analytics. They can adjust campaigns on the fly. For example, the fully networked organizations had almost twice as such integration of social aspects into the employees day to day work and a greater improvement in benefits. I see the new capabilities within Connections covered in these three posts to further support this integration of social into business.

Making social reporting an OpenBusiness

Social Reporter

The UKgovcamp event on Saturday gave me a chance to extend social reporting practice by making interviews, and hosting a session, an integral part of an open research and ideas-generation process within a project. We’ll report that and develop the campaign for user-involvement promised in their earlier report on Directgov.

2010 130

An Ant’s Eye View Review of Radian6 Insights

Ant's Eyeview Blog

I’ve found, that while the question might change slightly based on specific products, brands or campaigns, organizations are still fundamentally trying to gather insights on who’s talking about their brand and what they’re saying.

2011 71

As the Knowledge Hub faces closure, might a creative Twitter mob help with re-invention?

Social Reporter

There were high hopes in 2009 that it would integrate with other social media, and also enable conversations with wider publics. I wonder what would happen if only a few hundred Hub users took a #khub campaign forward on Twitter and blogs – since they can’t engage others widely in the Hub. Riot cleanup campaign launched on Titter and Facebook.

2013 159

e-Safety: The Critical Agenda


There has been a lot of work aimed at parents particularly in the UK, including with the UK Council's Zip it, Block it, Flag it campaign, Childnet’s Know IT All for Parents , as well as a range of other initiatives and information, including from service providers.

2011 91

What President Obama Teaches Us For Leading Virtually

Leading Virtually

Obama ran the first campaign in history that fully embraced technology in order to reach constituents and his transition is being touted as one of the most transparent (see this NY Times article for an interesting look at campaigning with Web 2.0). That’s in part because many of the technologies that gave Obama’s campaign momentum and transition visibility, such as YouTube or Facebook, were not available or well-known in previous elections.

Ten critical foundations for successful collaborative networks

The Bumble Bee

Campaign and Bid Development Teams. Groups of VEN members who form teams to manage the execution of project contracts won by the campaign and bid development teams and also internal VEN projects.

NewsGator's Social Sites ™ Brings Comprehensive Enterprise Social Networking to SharePoint

Portals and KM

NewsGator has always been close to Microsoft as their RSS reader integrates with Outlook. and Ashley walked me through the many components of Social Sites that can be integrated with SharePoint.

5 Last-Minute Fundraising Tips

Hildy Gottlieb

And while I blogged our goals and budget last week, we are learning that doing a campaign with just a week’s notice leaves little time for blogging our strategy. (It Will the video work as a general introduction piece, beyond this campaign?

2010 83

Collaboration, Ideation, Yada, Yada, Yada (Tom Pryzgod, Abbott International) - Share 2012, Atlanta

Michael Sampson - Currents

Chose SharePoint and NewsGator, but it had to integrate seamlessly with IBM WebSphere. evolve with on-going campaigns. There are two sessions left before the final keynote. Tom is presenting on collaboration and ideation at Abbott. Tom is the Senior Director for eMarketing and Marketing Operations. Key points: - how to transform communication, collaboration, and ideation in a regulated world.

2012 104

Social media for 'draagvlakversterking'

Joitske Hulsebosch

For draagvlakversterking I'd say: start following what's discussed about your organisation, your campaign or your causes online, using tools like technorati (for blogs) or socialmention.

List of "White Label" or "Private Label" (Applications you can Rebrand) Social Networking Platforms

John Tropea - Delicious Social Network

This is software you can brand and integrate tightly into your existing domain. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0

2008 55

Marketing & Online Communities 2008: Final Lineup

Online Community Report

But, there are several key issues, including: Many marketing teams are still focused on quarterly-driven results and think in a campaign mentality, versus building long term relationships. Secrets of Successful Community Campaigns.

2008 47