Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth- Social Network Strategy

Illegal: Better Roads Chalk Social Media Campaign. Unless those children are participating with 7 million Australian members of Automobile Clubs in the Demand Better Roads chalk up a message campaign initiated using social media by NRMA. Or a chalk on the sidewalk campaign.

5 steps to a social media marketing campaign

Laurel Papworth- Social Network Strategy

We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. Diagram Social Media Marketing Campaign.

Trending Sources

Nestle – viral video campaigns destroy brand image

Laurel Papworth- Social Network Strategy

Shoot the agency, get a strategy rather than campaigns. Campaigns and viral spiked events (short term). Then you can see campaigns come in a 7. Nestle has brought out a suite of viral videos, that are sure to cause a lot of discussion on how bad they are.

12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth- Social Network Strategy

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births).

2012 109

SXSW Notes: Positively Inspired Change Campaigns

Portals and KM

This is the session on Positively Inspired Change Campaigns led by Stacey Monk, Founder & CEO, Epic Change and Tom Dawkins, Co-Founder, StartSomeGood.com. This panel will explore the experiences of recent positivity-based campaigns by Epic Change and HopeLab and other examples. Contribute to the discussion and learn how you can infuse these principles in your next campaign. How can you build happiness, joy, inspiration and love into your next campaign?

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth- Social Network Strategy

OPTION 1 in the Discussion area, OUTLINE in a couple of sentences a Valentine’s Day Social Media Campaign that you have seen kicking around the internet.

2015 93

An Ant’s Eye Point-of-View: Tis the Season for Holiday “Social Media” Campaigns

Ant's Eyeview Blog

What holiday social media campaigns grabbed your attention this holiday season? The countdown is on. With Hanukkah candles burning brightly, and with Christmas just around the corner, the energy of the holiday season is palpable. With the hustle and bustle of shoppers scouring stores for that elusive last gift, it’s sometimes just easier to sit behind a computer and finish your holiday shopping in one fell swoop.

Question: #Slactivism vs #NoMakeupSelfie – #socialmedia

Laurel Papworth- Social Network Strategy

Cancer Council UK introduced the #NoMakeupSelfie campaign and “accidentally” raised $2 million. The campaign, which began on social media on Tuesday afternoon, asks women to post photos of themselves online without make-up, with the hashtag #nomakeupselfie.

2014 33

Social Network Marketing Campaigns: Features Attributes

Laurel Papworth- Social Network Strategy

Stephen Collins and I and a bunch of Twitterati got into a discussion about social media marketing campaigns and whether they should exist earlier today. By the way, I first raised these points in February 2008 in a post called Of course there ARE social media marketing campaigns.

Social Innovation Meetup: “Exploring Labs for Social Change” – presentation notes

Making CommunitySense

Filed under: e-campaigning , ICT4D , social innovation , sustainable development , Uncategorized. e-campaigning ICT4D social innovation sustainable development Uncategorized On April 25, Social Innovation Meetup #4 , organized by Hivos and Kennisland, was held in Amsterdam.

PERTH: Social Media Training Course April 2012

Laurel Papworth- Social Network Strategy

In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. Do you know the difference between a social media strategy and a social media campaign?

2012 21

Training: Social Media Marketing Campaign course

Laurel Papworth- Social Network Strategy

Are you a marketing guru charged with pulling together your social media savvy and deliver an actual social media campaign, with monitoring, engagement and metrics? Planning and staging a campaign which has maximum impact and reach. Technorati Tags: campaign , course , Event , seminar , social media , social media marketing , Training , workshop.

Social Media Influencers – What would you do? @spotus

Laurel Papworth- Social Network Strategy

I occasionally see a campaign that I think is important but I can see they aren’t going around it the right way. Nine donors so far… What would YOU do to improve this social media campaign?

Social Media Campaign: Saw7 and Hoyts

Laurel Papworth- Social Network Strategy

Ok I admit, I’m a bit down on social media campaigns. Then again a social media campaign can be a bit of lowkey fun, and not overly produced. Social Media Campaign: Saw7 and Hoyts is a post from: Laurel Papworth- Social Network Strategy.

Australia Toyota Yaris social media campaign Downfall

Laurel Papworth- Social Network Strategy

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. By customer, I mean, people who are engaged in online community activity and may not want to be inflicted with poorly thought out, temporary, low budget, campaigns.

Two reports promote people-led local solutions – Big Lottery Fund strategy and a Locality campaign

Social Reporter

Locality, through its Keep it Local campaign , is pressing for more public service contracts to be let to local organisations, instead of large private sector companies. Two launch events today promote more local control and citizen involvement in the delivery of services and the development of community projects. They quote research promising big savings, and well as more responsive services.

Hang up. I mean it. Campaign continues.

Endless Knots

Thank you, Boston Globe. Today's editorial, " Time to hang up and drive ," puts into numbers what I've been harping on (" Seriously, get off the flippin' phone "). Please, please. Do as I've done and, as the Globe says: "Friends don't let friends drive drunk. It is time to say friends also don't let friends yak on the cell or text-message on the Crackberry at the wheel."

Voluntary sector ‘ultras’ gear up for post election campaigning

Social Reporter

Not really, because Coalition members have been campaigning for some years against the Government contract and funding culture which, they believe, has drawn many nonprofit organisations into a close and unhealthy relationship with the State, where their independence is compromised by tight targets and monitoring. I think there’s a case for contracting, campaigning, volunteering, social enterprise and more in the rich mix of civil society.

Joining up street campaigns

Neighbourhoods

The Civic Society Initiative has announced a Street Pride campaign for next year, 'to help rid our streets of unnecessary clutter and create streets we can be proud of' 'The campaign will include a toolkit for civic societies to involve their members and others in identifying and urging action against unnecessary street clutter and a number of campaign workshops around the country. We

Creating the Future: Domain Campaign

Hildy Gottlieb

After some last-minute giving via Facebook and Twitter, the total in the Domain Campaign fund is (drumroll please…). Just a quick update for those who have been helping us raise money to purchase the domain names CreatingTheFuture.com/.org. We have almost doubled last week’s total – a huge leap forward! 3,000 exactly! Thanks to some folks who gave in odd little amounts each time I noted some odd little amount that would get us to this next hurdle!).

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth- Social Network Strategy

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

2014 89

What Everyone Should Know About Membership Campaigns

Hildy Gottlieb

When we ask, “What are the pros and cons of a membership campaign?” Oh no, here it comes.

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary.

2015 151

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Walk away with a social media strategy, campaign, tools. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Before you build a social media campaign, you need a strategy.

2013 88

British Gas, Yammer, and Adoption Approach

Michael Sampson - Currents

Yammer was given attention in organizational life – such as the training campaign in June. The training campaign built progressive competence by dealing with one topic a day. Simply Communicate details the adoption approach at British Gas for Yammer.

Social Media courses – Facebook Twitter – 2013 Sydney Australia

Laurel Papworth- Social Network Strategy

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc?

2013 51

Social Media Intensive Course – August 2016 – Sydney Training

Laurel Papworth- Social Network Strategy

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

2016 46

Innovative Health Care Reform Campaigns

Influence

Tonight, President Obama will deliver a major address to Congress on U.S. health reform. So it's a good time to take a look at how people are using online tools and tactics to influence the reform discussion. Here, I survey a few of the more interesting online approaches I've encountered. I'm not pretending that this is a comprehensive list, and I definitely have more examples from those advocating for reform since that is the focus of my daily work. Video Storytelling.

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth- Social Network Strategy

I’ve chosen Medecins Sans Frontieres because they are the most recent perpetrators in a sea of “social media” campaign spam I see. AGENCY CONCEPT Use Organisation money to pay agencies to come up with campaign instead of community.

2012 110

Bioteams develops unique Social Media Impact Forecasting Simulator

The Bumble Bee

I am pleased to announce the development of a unique Business Social Media Impact Forecasting Simulator which provides a simple but scientific approach to developing clear and credible forecasts of the impact including financial benefits of social media campaigns before they are undertaken.

Does Social Media Activism work? Social Media for Awareness Raising #metoo

Laurel Papworth- Social Network Strategy

Such as the #MeToo campaign. Will the Harvey Weinstein issue raise awareness or bury us in memes? Social media and in particular Facebook & Twitter raising awareness of issues that womens’ nonprofits have being trying to direct attention to FOREVER.

2017 54

UNICEF: They Just Don’t Understand Social Media

Laurel Papworth- Social Network Strategy

Dont forget this is an Advertising campaign, no social media engagement expected or indeed wanted. FYI I donated for another campaign for another not for profit that raised money by asking “top bloggers” to promote a Like/Donate campaign.

2013 131

Informal care and older people: time for a campaign?

Neighbourhoods

At the risk of seeming naively bubbly at the start of a new year, would anyone care to join me in working out what is needed under the broad heading of a campaign? News of the year? The importance of neighbourly informal support for older people has been recognised in the Department of Health.

An Ant's Eye Point-of-View: Tis the Season for Holiday "Social Media" Campaigns

Ant's Eyeview Blog

What holiday social media campaigns grabbed your attention this holiday season? The countdown is on. With Hanukkah candles burning brightly, and with Christmas just around the corner, the energy of the holiday season is palpable. With the hustle and bustle of shoppers scouring stores for that elusive last gift, it’s sometimes just easier to sit behind a computer and finish your holiday shopping in one fell swoop.

Building Online Support Strategically: Lessons From the Obama Campaign

Influence

Last week at the InterAction Forum I had the pleasure of hearing Sam Graham-Felson , former director of blogging for the Obama Campaign talk about their strategy and success. First, let me say that I was stunned to learn that overall the campaign raised $750 million dollars(!!), $500 million of which was raised online. Never point an email campaign message to your homepage?send They posted about 2,000 short videos on YouTube throughout the campaign?and

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth- Social Network Strategy

Before you build a social media campaign, you need a strategy. Two steps (campaign and diary) will be covered tomorrow in depth). This afternoon and tomorrow, we work in depth on two aspects of the nine step social media strategy covered in Day One - 5 step Social Media campaigns including building a hub and spoke practical demonstration session and Creating a Conversation Diary to facilitate in-depth, community building conversations.

2012 64

Why aren’t Australian politicians meeting CEOs of Facebook Twitter etc? #auspol

Laurel Papworth- Social Network Strategy

Doesn’t do anything for us the voters, but might help pollies campaigns. This article includes my recent piece in The Australian on how poorly thought out the social media campaigns during the recent Australian election cost both parties votes. In Bed, Much?

2013 114

Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth- Social Network Strategy

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group.

2012 91

Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth- Social Network Strategy

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Don’t kid yourself… A while ago, I joined a Ford Facebook campaign. Poor ol’ thing… Do your campaigns fit in with your marketing strategy?

Melb Syd: social media marketing workshop

Laurel Papworth- Social Network Strategy

This is a hands-on computer based social media course that takes you step by step through how to set up, monitor and measure a social media marketing campaign. One of the Laurel’s popular classes for computer based social media marketing campaign. Workshop Description.