Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth- Social Network Strategy

Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. From Business Insider , Joe Weisenthal. Monetization Online Communities revenue social media social networks 50 cent apple bottom line engadget ROI share price stock

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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth- Social Network Strategy

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. How much is a a Tweet worth, in dollar terms?

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Trending Sources

How the Client Experience Defines the New ROI of Social Business – Finally, A New KPI in the Making


If you have been reading this blog for a little while now, you would notice how there is a certain topic that keeps coming back time and time again, as one of my main key focus areas I have always felt would help advance our overall efforts of pushing the boundaries of our various different social business transformation journeys: the overall client experience. How the Client Experience Defines the New ROI of Social Business. It’s good for the business.

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What is your Social Media ROI? Who Cares?

Ant's Eyeview Blog

The ongoing crusade of answering “what it the ROI of social media?”, Two years ago I blogged about “ Coping with Social Media ROI ” especially since ROI was the yellow flag thrown onto the playing field to stall social media efforts. If you can’t measure the ROI, we can’t spend money on social media. This season, however, I’m optimistic that the ROI question gets traded for “what should I measure?”. How do you measure Social Media ROI?

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Social Business in 2013 – An Opportunity (Open Business)


This piece would also highlight a shift of focus and purpose for yours truly with regards to the overall theme of Social Networking for Business. And, yes, businesses eventually do. And that’s where Social Business kicks in. A business problem.

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It’s Time to Flip the Social Media & Community ROI Equation on its Head

Online Community Strategy

Tagged: collaborative economy , Online Community , roi , social business , social media , Strategy , value. Online Community collaborative economy roi social business social media Strategy value It’s no secret that many Brands realize tremendous value from their social media and online community efforts. Value in the form of cost-reduction for support and service, ideas for and feedback on products, product and brand advocacy… the list goes on and on.

The State of Social Business – A State of Maturity?


And what a better resume than talking a little bit about one of the main conversations I have been having in the last few weeks: Has Social Business matured enough compared to, say, two to three years ago? What’s the state of Social Business today?

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Gary Vaynerchuk on the ROI of Community: “What’s the ROI of Your Mother?”

Managing Communities

It’s an hour long, but if you are an entrepreneur or if believe in social business or online community, put aside some time. photo credit: kastner I’m a fan of both Jason Calacanis and Gary Vaynerchuk and Jason recently had Gary on his show, This Week in Startups. The clip is embedded below (warning: expletives). [.]. Thinking

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Silos Kill Business

Michael Sampson - Currents

In a recent blog post, he talks about how silos kill business , and recommends tighter communication / coordination / collaboration instead: “ If there’s been one overarching theme I’ve heard in dozens of discussions with people the past few months at various conferences, it’s this: so many businesses have put various marketing components in silos that never communicate. Do you want to drastically improve your marketing performance and ROI?

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#Share2011 - @sarahhaase De-Mystifying ROI Calculation for #SharePoint (Sarah Haase, Best Buy)

Michael Sampson - Currents

In the penultimate session of Share 2011, Sarah Haase is presenting her second session of the conference - about ROI for SharePoint. How do you prove business value? - ROI - ultimately, it's a method for validating / quantifying decisions. shortened business processes. -.

Social Business Forum Highlights – Social Business on the Shoulders of Giants


Let’s see… How about Social Business is not something entirely new, we already knew about it from before. Awakening of Business! Really worth while having a look, if only to check out how those other businesses are becoming, and living, social.

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Open Business – The Narrative vs. The Ruthless Measurement


Oh, metrics, what would we do without you in the business world, right? That’s probably the main reason as to why very few people are continuing to question the value of social networking for business. Every single business out there needs one. Social Analytics.

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Forrester Groundswell 2011 Awards: AT&T – Proving the ROI of Social Media for Customer Service

Ant's Eyeview Blog

The question often posed to social media practitioners by senior executives is: what’s the ROI of Social Media? Despite these impressive results, Senior Leaders still questioned the ROI of Social Media for Customer Service. How do you prove Social Media ROI?

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Sooooo many… Whats the ROI (return on investment) of social media and how do I explain that to clients in business terms ? Shares Looking for an advanced social media course in Sydney ?

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What Are the Chances of Pragmatic Pathways for Social Business?


“ A friend recently reminded me of the tendency of organisations to “co-opt and neutralise” any kind of dissent – that’s exactly what’s happening with social media now – big business is appropriating it and trying to quash it.

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Social Media Club of Boston 5th Anniversary Celebration: The Evolution of Social Business

Portals and KM

Last night I attended the Social Media Club of Boston 5 th Anniversary Celebration: The Evolution of Social Business. It featured a panel with Alistar Rennie, General Manager, Social Business and Collaboration Solutions, IBM; Andy Carusone from Lowe’s Home Improvement; and Ric Fulop, North Bridge Venture Partners.   Over the past several years the conversations have gone from tools to how to better organize the business. ROI is not the issue.

Social Media ROI Is Meaningless

Community Guy

Social Media ROI is meaningless. But if you product or service isn’t relevant or isn’t up to snuff, then concerning yourself with your Social Media ROI is the wrong place to start your planning. Tags: Building Community Business Strategy

Creating Passionate Users: User Community and ROI

John Tropea - Delicious Community

Main | Update/Joint Statement with Chris Locke » User Community and ROI Every time I give a talk, someone always asks, "Thats all good and nice that helping users learn is the key to creating passionate users. the internet: serious business.


The Role of Brands in Online Communities

Online Community Strategy

Building and hosting the network creates a business asset that is generative in value if managed properly. Community 101 Community Management Marketing Online Community roi Social Business social media Strategy brand faceberg social marketing value

What’s Your Purpose?


Throughout all of these years of having been involved in Social Business Adaptation (both while at IBM and nowadays as a freelancer) I have been exposed to a good number of different purposes as to why both people AND organisations embark on that so-called Digital Transformation journey.

What’s the ROI of the phone?

Community Guy

My genius business partner, Sean O’Driscoll talks about social, ROI, and other genius points. This one is well worth the watch.

Higher Education Records ROI for Social Media

Portals and KM

Here is another study,  Higher Ed Documents Social Media ROI: New Communications Tools Are a Game Change r, by Nora Ganim Barnes and her colleagues at the University of Massachusetts Dartmouth Center for Marketing Research.  They also look at social media use in business (see for example her 2102 study - The Enduring Nature of Blogs and Blogging ).

Organising Knowledge » Marti Heyman on ROI for Taxonomy Initiatives

Green Chameleon blog articles how-to guides events publications book videos about Marti Heyman on ROI for Taxonomy Initiatives Hot on the heels of Christine Connors came Marti Heyman with a typically forthright and pragmatic presentation on the issues around developing an ROI case for a taxonomy initiative. In part 1 Marti outlines the reasons why typical ROI doesn’t work.

Why Looking After Your Personal Brand in the Social Era Still Matters


with the ultimate premise, perhaps, of providing the most powerful business reason to invest in the Social Web today, as a knowledge worker: . Prioritize your social networking activities to generate the best ROI for your career goals.

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Green Chameleon » Metrics, ROI, Monitoring and Evaluation Again

Green Chameleon blog articles how-to guides events publications book videos about Metrics, ROI, Monitoring and Evaluation Again Some updates on the monitoring and evaluation of KM front.

The Social Media ROI Obsession

Online Social Networking

As a business community, are we obsessed with return on investment? Is our preoccupation with measuring social media ROI counterproductive? Regarding return on investment, Chris pointed out that measuring the ROI of social media was like trying to measure the ROI of a friendship. I agreed with Chris’ assessment of social media, but let me ask you this question: What about measuring the ROI of your reputation?

Coping with Social Media ROI

Ant's Eyeview Blog

For the past 3 years (since I have been reading on this topic) there have been countless blog posts on Social Media ROI (Return on Investment; not the equally popular Risk of Ignoring). ROI has been incorrectly positioned to be the critical element to signal credibility. I think ROI got a bad wrap. ROI is thrown around anytime someone outside of Finance needs to justify a corporate spend. My advice is address head-on the ROI question.

Buy and sell social media fans with FanAuction

Community Guy

Simply put, FanAuction™ solves two of the biggest problems in social media today: How to quickly acquire new fans to prove social media ROI. Business Strategy

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How to Answer the ROI of Social Media Question

Ant's Eyeview Blog

When encountered with the question, “What’s the ROI of Social Media?&# So, as Sean says, when answering the ROI question – make sure to pause, take a moment to think about what what the person is really asking. Tags: AEV Blog roi Social Media

UC And ROI: IBM's Truth And Fiction Example

Collaborative Thinking

I caught a couple of blog posts on the IBM Keynote for UC ( Lotusphere Message: Yes There Is a UC ROI ) and then one on the Sametime blog (see below). Overall - I give IBM 3 Thumbs-Up and 5 Thumbs-Down: The ROI of Unified Communications & Collaboration. That's a real opportunity for business and IT strategists to consider. We found in IBM, we spend on average around $1100 per person per business trip, which is in line with industry averages.

UC And ROI: Round2: IBM's Truth And Fiction Example

Collaborative Thinking

Round2: I will match your argument with 10+ years of being in the analyst business and talking to multiple hundreds of clients that consistently point out that "time saved" is over-rated because it is often very difficult to prove real savings. John Del Pizzo from the IBM Sametime team responded to my post - but, I'm not persuaded by the counter-arguments. . Point 1. He dinged us on: ".the

It’s Time to Flip the Social Media & Community ROI Equation on its Head

Online Community Strategy

Tagged: collaborative economy , Online Community , roi , social business , social media , Strategy , value. Online Community collaborative economy roi social business social media Strategy valueIt’s no secret that many Brands realize tremendous value from their social media and online community efforts. Value in the form of cost-reduction for support and service, ideas for and feedback on products, product and brand advocacy… the list goes on and on.


My First Year as a Consultant and what 2016 Holds for Online Communities (I hope)

Online Community Strategy

Having a number of prominent speaking engagements, including SxSWi, Social Business Forum 2015 (Milan), The Silicon Valley Boomer Business Summit and Crowdsourcing Week Europe (Brussels) . In 2015, it seemed like Digital Transformation ate the business world.

acidlabs » Social network ROI in business

John Tropea - Delicious Social Network KM

home What we do Meet us Clients Partners Public speaking Press coverage browse ↓ asides (206) featured (33) posts (387) speaking (12) posts Social network ROI in business 26 March 2008 | 4 Comments Hello! That does not mean it is a business. Are they helping you in a business sense? Do you see potential for them to help you in a business sense in the future? The notion of ROI on social networking tools in business (Enterprise 2.0)


Thoughts on the State of Community Management 2015 Report

Online Community Strategy

Organizations are still struggling to show ROI (less than 50% in Best In Class organizations). It’s interesting to note the places where the understanding of the practices and discipline of Community Management have advanced, and where progress seems slower (ROI, Organizational Structure). Tagged: community , octribe , Online Community , social business , social media. Online Community community octribe social business social media

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Community ROI Report

John Tropea - Delicious Community

Blog About Ed Projects Services Community ROI Report November 21, 2007 – 1:39 pm Forum One have released another of their very handy online community survey reports, this time about Community ROI. Since doing my MSc IT thesis in this subject in 2002/3 (’Are organisations who are investing significant money into websites measuring the activity of those websites, and are they using the data those websites produce to assist their business decision making?’),

How Procter & Gamble Got Employees to Use Social Networking at Work - - Business Technology Leadership

John Tropea - Delicious Social Network KM

Executive Competencies Assessment Tool Assess Your Business Leadership Skills with the Councils new benchmarking tool. Through its Global Business Services group, P&G is deploying an intranet that allows users to create value beyond their usual circles. What They Did: P&G began with skunkworks projects undertaken by its IT innovation group and IT teams supporting R&D, marketing and other business functions. A new fleet of PCs with a total ROI in 10 months.

Mining the Business Value of the Social Web: Behavioral Metadata

Web Social Architecture

And in complex, emergent and self-organizing systems, behavioral metadata is especially powerful, because in those kinds of systems it's a challenge on the one hand to present content in meaningful ways and on the other hand to generate business intelligence to drive smart decisions.

Community ROI, Metrics, and Events

John Tropea - Delicious Community

» Warning : join() [ function.join ]: Invalid arguments passed in /mnt/local/home/fastwonderblog/ on line 697 "> Community ROI, Metrics, and Events Published by Dawn on December 10, 2007 in community. ForumOne has also released a couple of interesting reports: Online Community ROI Online Community Metrics Related Fast Wonder Posts: Fast Wonder is Now a Community Podcast, too!


Enterprise 2.0 Study Needs Participants

Portals and KM

  They are asking questions such as: what tools organizations are using and why, how budgets are being allocated, and how the ROI is measured. Conference and the Social Business Forum , among others. Jacob Morgan at Chess Media Group is conducting a study on enterprise 2.0 and collaboration.  The purpose of the survey is to address issues that executives will find relevant when considering to invest in enterprise 2.0 initiatives.