Remove Blogosphere Remove Confluence Remove Focus Remove Target Audience

BT Web 2.0 adoption case study " Inside out

John Tropea - Delicious Social Network KM

We agreed to a nine-point action plan that involved things like: reviewing who in BT was already blogging; what the blogosphere had to say about BT; and what peer organisations were doing. A key lesson is to focus on the value social media tools can deliver rather than the risks.

BT Web 2.0 adoption case study « Inside out

John Tropea - Delicious Social Network KM

We agreed to a nine-point action plan that involved things like: reviewing who in BT was already blogging; what the blogosphere had to say about BT; and what peer organisations were doing. A key lesson is to focus on the value social media tools can deliver rather than the risks.