Collaborative Thinking: Social Media & Financial Services
DECEMBER 4, 2007
Social Networking is geared to Generation Y and the Millennials. RBCs social media strategy comprises a large online presence, including podcasts, blogs, a Facebook page and RBC p2p , the flagship of the banks social networking strategy. RBC p2p (www.rbcp2p.com) is an online forum for college and university students that went live at the end of August. We're having a pretty awesome time with RBC p2p.