The New Arithmetic of Collaboration
John Tropea - Delicious Collaboration
NOVEMBER 4, 2010
Further, the growing pressure in a recessionary economy to make healthcare affordable to more Americans (50 million of which still lack healthcare insurance) is forcing Pfizer to adopt an innovation strategy that the late CK Prahalad and Dr RA Mashelkar call " more with less for more " — i.e., deliver more (healthcare) value for less cost for more people. Rung 4: Integral partnership (1+1 = 11).