Australia Defence Force ADF and social media

Laurel Papworth- Social Network Strategy

When Crikey asked me for a quote on The Australian Defence Force employing George Patterson agency to do a social media review, I agreed. Because you really want moral direction of Australia's military social media engagement managed by an advertising agency, right?

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

What happens when the consumer fights back against the advertiser (using social media channels)? Qantas attracts parodies to their “I Still Call Australia Home” tagline like flies to … Probably because what they say is the antithesis of what they do.

Trending Sources

Social Network Sites: Definition, History, and Scholarship

John Tropea - Delicious Social Network

Social network sites: Definition, history, and scholarship. link] Social Network Sites: Definition, History, and Scholarship danah m. We chose not to employ the term "networking" for two reasons: emphasis and scope. Not all social network sites began as such.

2007 41

Mary Poppins Online Community – Social Media Manager Leah Howard

Laurel Papworth- Social Network Strategy

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show.

Social Media and The Cone of Silence – Victoria Department of Justice

Laurel Papworth- Social Network Strategy

DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? It’s saying that social spaces are broadcast spaces. In Australia, Gov 2.0 The other 7 steps to social media engagement ).

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth- Social Network Strategy

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Those who do not yet have any social media profiles online may struggle as this course is fast paced. Social Media Workshop Outline. Three Day Class for the Advanced Social Media Specialist.

2012 64

Benefits Of Enterprise Social Networks Align With CEO Priorities | Yammer Blog

John Tropea - Delicious Social Network KM

Benefits Of Enterprise Social Networks Align With CEO Priorities. Tweet As enterprise social networking starts to gain wider acceptance across businesses of all sizes, the C-suite is realizing tremendous benefits from increased collaboration and better communication.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth- Social Network Strategy

It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. Broadcast time is instant, Social media time is slower. But social media works best in the long tail.

2012 126

Social Network Travel Logging

Governance in a Networked World

I thought it might be interesting to have a travel log (including an evolving network map) which starts with people we meet and then support this with the places that we meet, rather than the other way around. There is a connection to ‘Social Business’ here. Networks aren’t selective.

Facebook: Iceland Constitution and Gov 2.0

Laurel Papworth- Social Network Strategy

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. iceland metagovernment online community social network

Conference: Public Sector Web 3.0 and Future of Social Media Government

Laurel Papworth- Social Network Strategy

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!)

Japan 30

List of "White Label" or "Private Label" (Applications you can Rebrand) Social Networking Platforms

John Tropea - Delicious Social Network

Social Networking goes mainstream I was recently asked by a buddy to name off some social networking platforms that could be branded or changed as needed (that’s where that term ‘white label’ has come from). You decide if the network is private or public.&#

2007 20

Embargoed Press Releases and social media

Laurel Papworth- Social Network Strategy

The first time I got an “embargo-ed&# press release I had to go ask someone -oh, ok, Twitter – what it was. Everyone takes a press release, blindfolds themselves then takes ten paces back, turns and fires. Press agrees not to write before that time.

Telstra and shutting down NowWeAreTalking social media site

Laurel Papworth- Social Network Strategy

Companies who create social media sites and then don’t do a controlled shut down really don’t get engagement.A Having a real reason – not “the social media experiment is finished, fuck off&# or the more polite “we’ll have something better for you later&#.

Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth- Social Network Strategy

I spoke at Media140 Sydney – I want to highlight some of the “arguments&# used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. So it’s a bit of a surprise that few people addressed the popular questions of “how will Freelancers survive&# , “how will social media make money&# ?

Australia: Web Censorship - nocleanfeed gone!

Laurel Papworth- Social Network Strategy

Hot off the press from Asher Moses at Sydney Morning Herald. PS no image cos Fairfax get wierded out by us driving traffic to their site… Technorati Tags: asher moses , Australia , cafepress , censorship , fairfax , filter , nocleanfeed.

Apple iPad deliveries in Australia TNT

Laurel Papworth- Social Network Strategy

Watching the iPad buzz building in Australia where TNT not FedEx are the delivery dudes. Before the “TNT broke my iPad, dropped my iPad off at wrong address, lost my iPad&# bitching starts… *presses nose up against the window* Is it here yet?

Australia: ACMA caught out

Laurel Papworth- Social Network Strategy

In late 2008, Wikileaks released the secret Internet censorship list for Denmark , together with a press release condemning the practice for lack of public or judicial oversight. Here’s an extract from the press release: The list is generated without judicial or public oversight and is kept secret by the ISPs using it. Even under the current regime, a site like Wikileaks could certainly not be hosted in Australia. … can we sue them?

Australia: Travel Tourism and User Generated Content

Laurel Papworth- Social Network Strategy

From time to time I run workshops, strategy sessions and give keynotes at Travel and Tourism conferences on the role of social networks, user generated content and peer reviews in that industry. Why we have to open attachments to read a one page press release, well, don’t ask me.

Fanpages: List of top 100+ Australian Facebook Fan Pages

Laurel Papworth- Social Network Strategy

Please don’t confuse volume with being “good&# at social media. Nothing to see here, move along, this is for my social media classes. I use this list to teach classes on social media. Australia Tourism Australia 372,000 fans unofficial 169,000. Ugg Australia 330,000. Coca Cola Australia 132,000. KFC Australia 96,000. Australia Day 93,000. So You Think You Can Dance Australia 86,000. 5 Gum Australia 55,000.

Australia: Social Media Engagement on YouTube

Laurel Papworth- Social Network Strategy

A lot of companies, governments, brands, famous people think that creating some content (in isolation) shoving it up on a social media channel and never looking at it again (unless there is a negative comment, cos y’know, we have to protect our ‘image’) is engagement.

Facebook: Banned at work

Laurel Papworth- Social Network Strategy

A press release I did through Porter Novelli/3 Mobile got picked up in Queensland: Facebook and other social sites banned by many bosses. AUSTRALIAN bosses are more straitlaced than their European counterparts when it comes to allowing access to social networking websites.

Italy 11

Australia Social Media: Chris Brogan – Marketing Now

Laurel Papworth- Social Network Strategy

This is not an event you want to miss – international caliber speakers on social media. How to use Social Media and Online Marketing to reach customers directly, and keep them. Never before has Australia hosted such luminaries in the field of social media and new marketing. This is the first ever two-day event dedicated solely to social media and online marketing in Australia. Why is social media important? Social media has changed that.

Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore

Laurel Papworth- Social Network Strategy

It’s probably worth investigating the number of bloggers killed in the “Line of Duty”… Today, George Brandis Attorney General for Australia stated that “ bloggers are not journalists ” in regard to the #metadata debate (Government accessing Big Data vs Privacy debate). Social Media is THE voice of the Australian people, the Australian voters. It’s actually Social Media. But Australia Doesn’t Need These Protections… right?

2015 100

MirandaNet: Social Networking trivial or mind expanding?

Community Capers

At the moment I think this is our most advanced contribution to the debate about whether social networking is a time waster or a new social phenomenon that can advance human activity. Braided learning does have in common with these models stages relating to access, motivation and socialization in joining the community, exchange of information and experience relevant to the joint venture, development of joint practice, and development of shared meaning. in press).

Job: SEO/SEM Expert Reputation Management in social networks

Laurel Papworth- Social Network Strategy

Fix my reputation in online communities and social networks please! We use only white hat techniques and currently create web, blog and social media sites, article and forum posting. It’s no longer a ‘bad press day’ where a journalist picks on a company, for one tv show or a few days in the newspaper, now lining the budgie cage. This is the long tale of shame, and “unmanageable&# social media spin.

PERTH: Social Media Training Course April 2012

Laurel Papworth- Social Network Strategy

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking.

2012 21

ABC Radio: Nightlife with Tony Delroy and me

Laurel Papworth- Social Network Strategy

From the cult quiz The Challenge to news, current affairs, advice and stimulating chat with guests from around Australia and the world; there’s a lot to keep you awake into the smaller hours. Social Finance. If the bank manager says no to a loan, turn to a social network.

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

2013 88

Social networking value

John Tropea - Delicious Social Network KM

home What we do Meet us Clients Partners Public speaking Press coverage browse ↓ asides (206) featured (33) posts (387) speaking (12) posts Social networking value 01 February 2008 | 2 Comments Hello! This time, she’s pointing out exactly where she’s built professional value off her social networks and equally, just how it might apply to the business world. Without my social networks, these things would absolutely not have happened !


Launch of the Enterprise Social Network Strategy report: what senior executives REALLY think about social networks inside the organization

John Tropea - Delicious Social Network KM

Today we are releasing our next major report, which distils - through unattributed verbatim quotes - what senior executives REALLY think about social networks inside organizations. Download the Executive Insights into Enterprise Social Networking Strategy report.


Social media 40% of Jetstar’s marketing budget

Laurel Papworth- Social Network Strategy

Just a quick one, posting up of a press release, really. But important news – not the first time we’ve seen this but it’s been ages since say, the Pepsi announcement: Jetstar has announced it will direct 40% of its marketing budget to social media. “We’ve

Facebook- Allyn John Slater and social media hate sites

Laurel Papworth- Social Network Strategy

Should Facebook become a global policeman or are they just Australia Post? I’ve been asked to do a number of press interviews – actually quite a lot – about the anti Allyn John Slater pages on Facebook and other online communities. Pixel Threats in social networks.

Newspapers: Fear and Loathing in Social Media

Laurel Papworth- Social Network Strategy

At Media140 I said mentioned that journalists (well some, anyway) weren’t really members of the social networks, just using them to lift stories, out of context, with no respect for the online community family.

Natalie Imbruglia: Stars on Twitter

Laurel Papworth- Social Network Strategy

While a number of stars are still using Twitter for broadcast (get an intern to tweet 140 char press releases linking to full press release) more and more are using the online community Twitter in a social way. Natalie Imbruglia (@natimbruglia) responding to a fan on Twitter.

Social Media Asia: Singapore and Transport Fares

Laurel Papworth- Social Network Strategy

– but it got the attention of our politicians, and lots of press. Social Media Asia. Hub and spoke network. Governments won’t just be listening to lobby groups and industry organisations but also online social networks that demand attention.

Online Community Manager – Social Media Business

Laurel Papworth- Social Network Strategy

I ‘ve rebranded my Social Media Business podcast last week – let me know what you think! This episode: social network for arty crafty types makes $400m, massively multiplayer online game World of Warcraft makes 1.2 and also the launch of our brand spanking new Social Media Q&A online community forum at The Community Crew.

Social media cost of inaction: COI

Laurel Papworth- Social Network Strategy

COI Cost of Inaction with Social Media. One of the classic costs of social media inaction for me, is the loss of voice of the company in a sea of discussions. Ignore social media at your peril.

Twitter: King Stephen Fry and NZ Internet Law

Laurel Papworth- Social Network Strategy

These people build up small kingdoms on social networks. It’s one way to get Press, even if Stephen Conroy himself remains unimpressed. (an an alliterative pun - press/impressed - geddit?

MySpace Credit Card

Laurel Papworth- Social Network Strategy

Certainly, MySpace users in Australia are a lot younger than those in Amercia (35 y.o. Also Digital Ministry but it’s basically a copy and paste of the press release. What do YOU think of branding your credit cards with your social network?