Australia Toyota Yaris social media campaign Downfall

Laurel Papworth- Social Network Strategy

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. By customer, I mean, people who are engaged in online community activity and may not want to be inflicted with poorly thought out, temporary, low budget, campaigns.

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth- Social Network Strategy

Illegal: Better Roads Chalk Social Media Campaign. Unless those children are participating with 7 million Australian members of Automobile Clubs in the Demand Better Roads chalk up a message campaign initiated using social media by NRMA. Or a chalk on the sidewalk campaign.

Social Media Campaign: Saw7 and Hoyts

Laurel Papworth- Social Network Strategy

Ok I admit, I’m a bit down on social media campaigns. Then again a social media campaign can be a bit of lowkey fun, and not overly produced. Social Media Campaign: Saw7 and Hoyts is a post from: Laurel Papworth- Social Network Strategy.

Training: Social Media Marketing Campaign course

Laurel Papworth- Social Network Strategy

Are you a marketing guru charged with pulling together your social media savvy and deliver an actual social media campaign, with monitoring, engagement and metrics? Planning and staging a campaign which has maximum impact and reach. Technorati Tags: campaign , course , Event , seminar , social media , social media marketing , Training , workshop.

Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth- Social Network Strategy

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Don’t kid yourself… A while ago, I joined a Ford Facebook campaign. Poor ol’ thing… Do your campaigns fit in with your marketing strategy?

Social Media courses – Facebook Twitter – 2013 Sydney Australia

Laurel Papworth- Social Network Strategy

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc?

2013 247

5 Types of Content Calendar and Social Media Planning – Sydney Australia Course 2018

Laurel Papworth- Social Network Strategy

Social Media Outcome: Don’t run Social Media campaigns on the wrong day! social media Australia content calendar Course Facebook instagram plan with me planners Sydney Training Twitter workshopHere are the 5 types of social media planners you need.

2018 142

Australia: Senior Citizens on Facebook over 55’s

Laurel Papworth- Social Network Strategy

Australia too has a massive increase in seniors in Facebook and social networks generally in the last year or two. Social network strategist Laurel Papworth said Australia’s take-up rate was generally about 2 to 3 per cent higher than the US for computer use.

Australia: Jobs in Online Communities

Laurel Papworth- Social Network Strategy

Warner Music Australia is recruiting for a Web / Online Content Editor to join the Marketing & Promotions division. This is a very ‘hands on’ role with the primary responsibility for writing, publishing and maintaining multiple consumer facing online and mobile content initiatives for Warner Music Australia. . Campaign website development / maintenance. . . Want a job running a social network? . Warner Bros Music Onl ine Content Editor. . Online communications.

Australia: Social Media Competitions

Laurel Papworth- Social Network Strategy

TOURISM QUEENSLAND, AUSTRALIA AND OSAMA BIN LADEN Island Reef Job competition: One thing with social media - a lot of companies try to lock it down and make it their media, albeit promoted and pushed into social networks by people.

Australia Job: Social Networking Guru

Laurel Papworth- Social Network Strategy

Create email campaigns. Australia Job: Social Networking Guru is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: alltel , Australia , Jobs , social media , social networks. Tags: Australia Jobs Online Communities blogs social media social networks alltel Found this on Seek – job for someone in Melbourne? Online Marketing & Social Networking Guru. Develop and coordinate online Marketing Strategies. Build our Social Networks.

Australia: Social Media Marketing Job at Commonwealth Bank

Laurel Papworth- Social Network Strategy

The Commonwealth Bank Group is one of Australia’s leading organisations providing integrated financial services to more customers than any other Australian bank. Australia: Social Media Marketing Job at Commonwealth Bank is a post from: Laurel Papworth- Social Network Strategy.

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Shares Looking for an advanced social media course in Sydney ?

2015 252

Australia EVENTS: Free Social Media seminars

Laurel Papworth- Social Network Strategy

Social Media Campaign July 2 and 3rd (REGISTER HERE). Planning and staging a campaign which has maximum impact and reach. Tags: Australia Event Online Communities social media social networks AFTRS course LAMP seminar workshop … not all are free, some are $60. But free works better at grabbing attention. It’s called “online marketing&#. haha) Please don’t tell the ACCC! HEAPS MORE INFORMATION HERE.

Social Media Emmy: Australia’s Scorched.tv

Laurel Papworth- Social Network Strategy

did a week workshop (the LAMP Residential ) and a two-day workshop (LAMP Insights) at AFTRS with me on how to social media campaign their TV show. is not perfect - hard to build a ripple campaign when months get snaffled off you - they initiated those first crucial steps towards a social media entertainment future. Tags: Australia Event Online Communities TV social networks AFTRS award emmy entertainment LAMP scorched.tv

Event Australia: PR & New Media Summit Frocomm

Laurel Papworth- Social Network Strategy

Read the full program but the speakers are: Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia. Andrew Cordwell, Director of Sales, Fox Interactive Media, Australia and New Zealand. Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia. I’m going to spend an hour with people building out a social media campaign and highlighting the various elements. Sydney Event: Tuesday and Wednesday next week.

PERTH: Social Media Training Course April 2012

Laurel Papworth- Social Network Strategy

In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. Do you know the difference between a social media strategy and a social media campaign?

2012 200

Melb Syd: social media marketing workshop

Laurel Papworth- Social Network Strategy

This is a hands-on computer based social media course that takes you step by step through how to set up, monitor and measure a social media marketing campaign. One of the Laurel’s popular classes for computer based social media marketing campaign. Workshop Description.

Market 225

Twitter: Who tweets in your organisation?

Laurel Papworth- Social Network Strategy

Technorati Tags: campaign , habitat , Marketing , pizza hut , reuters , social media , social networks , staff guidelines , twinterns , Twitter. Two companies with very different results use Twinterns – interns who Twitter.

Senior Social Media Professional Training – August 2018

Laurel Papworth- Social Network Strategy

AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Are you looking for an intensive social media strategy and campaign course in Sydney Australia with hands on practical setting up of blogs, Facebook, Twitter and other social media tools?

2018 130

Why aren’t Australian politicians meeting CEOs of Facebook Twitter etc? #auspol

Laurel Papworth- Social Network Strategy

Doesn’t do anything for us the voters, but might help pollies campaigns. This article includes my recent piece in The Australian on how poorly thought out the social media campaigns during the recent Australian election cost both parties votes. In Bed, Much?

2013 274

Social Media for Schools #NBN October 2016

Laurel Papworth- Social Network Strategy

How to create step by step social media campaigns from monitoring platforms to measurement for higher engagement. social media Australia courses Education Facebook LinkedIn schools Sydney teachers Training Twitter webinar workshops

2016 182

Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth- Social Network Strategy

Come back in 3 years(Australia) or 4(America), you gave us a mandate “ Mandate in their eyes means: I can do what I want, f**k off, I’ll woo you say from July 2016 until 18 January 2017 but before then no calls, no flowers, no courting. And read Courage Campaign.

2014 268

List of 8 Social Media Anti Advertising Ads

Laurel Papworth- Social Network Strategy

Qantas attracts parodies to their “I Still Call Australia Home” tagline like flies to … Probably because what they say is the antithesis of what they do. Tourism Australia – NOT. 10 Reasons NOT to come to Australia. click to see the secret anti ad.

Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth- Social Network Strategy

I should do one with this quote: “What the housewives of Australia need to understand as they do the ironing is that if they get it done commercially it’s going to go up in price, and their own power bills when they switch the iron on, are going to go up,&# Mr Abbott said.

Mashup 259

How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth- Social Network Strategy

And either Australia will get behind you or it won’t. Shitstorm social media Social Media Australia blogs Facebook gay marriage infographics instagram marriage equality negative branding shitstorm Twitter Ten Steps to Create a Shitstorm Online with Social Media.

2013 284

Social Media: NAB Break Up Letter

Laurel Papworth- Social Network Strategy

NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. This alone would not be enough for a campaign. Australia: Social Media Marketing Job at Commonwealth Bank (3).

Free webinar on Twitter for Australian Teachers – PIL Microsoft Teachers

Laurel Papworth- Social Network Strategy

Topics for tweeting and developing educational campaigns/games. blogs Education Online Communities social media Social Media Australia social networks australian Course Microsoft pil teachers Twitter workshop

2013 242

Facebook Course – Sydney – February 2017

Laurel Papworth- Social Network Strategy

If you have done my Social Media Marketing Campaign course at the University of Sydney, this is the more advanced, handson version. Facebook Social Media Australia Training 2017 ads Course Education insights social media Sydney workshop

2017 154

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth- Social Network Strategy

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

2014 140

#1: Mistakes Companies Make on Twitter TIMELINES VELOCITY

Laurel Papworth- Social Network Strategy

Optus, one of Australia’s main telecommunications carriers, have made a classic social media error: Social Media Timelines. Opening a Twitter account to promote something on the day of the event is not giving enough time for building engagement before entering campaign mode.

June 2011: Social Media Course computer based

Laurel Papworth- Social Network Strategy

We cover the basis of a 5-step social media campaign and then use the computers to gain hands on practical use of social media tools which the student can continue to use after the course. Another set of social media classes for Sydney, Melbourne and Brisbane at the end of June.

2011 169

Social media 40% of Jetstar’s marketing budget

Laurel Papworth- Social Network Strategy

We’ve conducted some very successful marketing and PR campaigns via social media in the past 18 months, including YouTube and Twitter, and the response has been phenomenal,” said David May, Jetstar’s head of marketing. Jetstar has more than 6,000 followers on Twitter in Australia. “In

Market 207

Online Community Activism with GetUp and Prosper

Laurel Papworth- Social Network Strategy

has initiated a social media campaign to encourage house buyers to abstain from bidding at auctions due to bloated house prices in Australia. Don’t Buy Now! Prosper.org.au

Media and Mining vs Social Media and GetUp

Laurel Papworth- Social Network Strategy

That would be a berak through and give to Australia as it has for America a proper dose of free market thinking. What could we do if we really crowdsourced a Stop Mining Owning Media campaign?

2012 265

Freelancer – $25k in Australian social media competition

Laurel Papworth- Social Network Strategy

India, Bangladesh, Pakistan, Philippines, USA or of course Australia but make sure you capture it all on video. internet video that will be seen by people all across Australia. Here’s my idea of social media marketing campaign timelines vs traditional marketing.

Facebook Business Page Management

Laurel Papworth- Social Network Strategy

You may want to take the time to set up a campaign but do you have time to answer simple customer service questions on Twitter or to delete spam rubbish from Facebook walls? Facebook Online Communities social media Social Media AustraliaDo you need a Business page on Facebook managed?

Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth- Social Network Strategy

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. Rambling on Demographics, Facebook, danah boyd in australia, gapingvoid cartoon (3).

Flash 247

ABC Radio: Nightlife with Tony Delroy and me

Laurel Papworth- Social Network Strategy

From the cult quiz The Challenge to news, current affairs, advice and stimulating chat with guests from around Australia and the world; there’s a lot to keep you awake into the smaller hours. I will be on Nightlife on ABC Radio this THURSDAY night from 10pm.

2009 222

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth- Social Network Strategy

She has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Before you build a social media campaign, you need a strategy. Two steps (campaign and diary) will be covered tomorrow in depth). OUTCOME: Students be able to build a 5 Step Social Media Campaign. COMPUTER SESSION: Analyse using social media measurement tools the six KPIs of a campaign.

2012 166

Facebook Removal of Fanpages. Community Pages.

Laurel Papworth- Social Network Strategy

While I trawled manually through around 10,000 Facebook fanpages to finish off the list (still not finished) of Australia’s Top Facebook Pages , I kept coming across this sort of complaint – “I’m trying to get a message to you guys – they’ve shut us down!&#

Conference: Public Sector Web 3.0 and Future of Social Media Government

Laurel Papworth- Social Network Strategy

Also includes a 12 step social media strategy section, and a 5 step social media campaign outline. What is the difference between a social media strategy and a social media campaign? And the main conference session I am presenting on Tuesday 26th October: A selection of case studies of how social media is being used in Australia and overseas. Australia: Politics Future Melbourne wiki Citizen Government (9). Australia: National Innovation System NIS Review (5).

Government vs Social Media and YouTube bullying video

Laurel Papworth- Social Network Strategy

Today the Australian Government stepped up it’s campaign to hide the extent the epidemic of bullying that is occurring in schools by banning the evidence. The Australian Broadcasting Corporation is reporting that South Australia’s government is considering banning the filming of assaults. State Attorney-General John Rau said the legislation would be the first of its kind in Australia.