Collaborative Thinking: PARC Forums: People & Social Technologies
DECEMBER 19, 2007
If you have tracked this space for some time (for me, since the early nineties), much of the discussion around control, structure, participation, etc. Given that all vendors are mashed into the lower part of the model, either the model is flawed or its too early to assess the market. Companies are threatened by this new order, and need new frameworks and strategies for how to approach the groundswell of active, participating customers.