The HBR List 2009 - How Social Networks Network Best

John Tropea - Delicious Social Network KM

Bees use a kind of “idea market” to guide their discovery: The colonysends out a small number of scouts to survey the environment. The bees’ decision making highlights both information discoveryand information integration, two processes that are crucialto every organization but that have different requirements.A In this study almost 40%of the variation in creative productivity could be attributed to an oscillating patternof communication strategies for discovery and integration.

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