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The HBR List 2009 - How Social Networks Network Best

John Tropea - Delicious Social Network KM

The bees’ decision making highlights both information discoveryand information integration, two processes that are crucialto every organization but that have different requirements.A The bees’ process suggests that organizationsthat alternate as needed between the centralized structureand the richly connected network can shape information fl ow tooptimize both discovery and integration.

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