Dennis McDonald - Managing Technology - The Use of Codevelopment and Networking to Improve Professional Association Membership Services
John Tropea - Delicious Community
JUNE 10, 2007
This is Caravelis first paragraph (thanks to The Association Renewal Blog for bringing this article to my attention) : Many association leaders worry that today’s professionals lack interest in joining organizations, and they point to the declines in some association membership levels as evidence. She questions whether improved marketing and increases in the number and type of benefits really improves the value members gain from membership.