Start a Content Business

Ken Carroll

How To Start a Content Business. W hat do you need to start a content business? You see, building a business around content is kind of like a three act play: A ct One : You show people how to solve a problem. Or content, community, commerce, if you prefer.).

2014 138

Moving to a Multi-Vendor Approach to Handling Today’s More Complex Content Management Requirements.

Portals and KM

They note that enterprises are now struggling under increasing volumes of varying types of content (aka multi-channel information overload). In the past firms have taken a product-specific approach to their enterprise content management (ECM) strategies: “document management for office docs, web content management for online content, records management for corporate records, and so on.” Persuasive content may originate from many sources.

Good Advice on Content Marketing

Portals and KM

I was pleased to be involved in the creation of a useful guide, How to Kick-Start Your Content Marketing - A Seven-Step Approach to Delivering Success , developed by Skywor d and sponsored by Awareness. As the report notes, “content marketing is a more subtle approach than other, more traditional, marketing efforts. This requirement applies to many initiatives, but it is also the one most often overlooked when we start to use a new technology or approach.

Market 147

Reflecting on my TAFE Workshop Approach

Nancy White

At dinner one night just past the mid-point, my host Brad Beach and I were debriefing and he wondered if this approach was recognized or “seen” by the participants (between 20-35 people per session. First, a bit about my approach – I welcome your feedback. Phew!

SpringCM Moves Beyond Content Management

Portals and KM

SpringCM Cloud provides an robust enterprise content management platform. It was founded in 2005 by some industry veterans who wanted to go beyond traditional on-premise content management.   They did some research on the best approach and I agree with their selection.

2011 151

Blog>> An Empirical Approach to Taxonomy Development

Green Chameleon

Last week I presented a session at Taxonomy Bootcamp in Washington DC on “Empirical Approaches to Taxonomy Development” – the session grew out of a realisation that taxonomy developers are often held hostage to multiple (often conflicting) opinions without any evidence base, or are forced to call on experts when this is not appropriate, or simply defend themselves by withdrawing into an opaque process to avoid being interfered with.

An Alternative Approach for Social Media Analytics

Portals and KM

Here is an alternative approach. The Darwin Awareness Engine is designed to enable people to make sense of content and bypass reliance on complex technologies that are still working to become accurate.  Sandeep Raut recently provided some useful guidelines for Implementing and Using Social Media Analytics.

Search vs Discovery – Finding Useful Content

Portals and KM

Search and discovery are both useful ways to find useful content. As Romain Goday wrote in Search vs Discovery (Or A New Approach to Information Consumption) , “Search has boomed in the last decade, more than 130 billion searches were conducted during 2010.”. While still at an early stage, there is a new breed of tools, content discovery engines, that are gaining traction to complement search engines. Everyone knows about search. Google is my home page.

Search 136

10 approaches to digital inclusion

Social Reporter

Tim identifies 10 approaches to digital inclusion: Community Development can work both building up existing community development outreach, and looking to radical models that draw on the work of Paulo Friere. Community development approaches start from the concerns of. communities, and bring in digital skills and approaches where these are. Basic skills approaches seek to deliver packages. Content ladders as a way of providing people with.

Supporting the Human Side of Content Monitoring

Portals and KM

Thierry Hubert and I recently gave a webinar on the Human Side of Content Monitoring through the Marketing 2.0 The same approach was also applied to insurance underwriters.  Guess which approach the people favored. 

Introducing Network Thinking: A Mobile Approach to Customer Communities

Online Community Strategy

Lean, customer-focused approaches aren’t as opaque or profitable as slow, heavyweight and complex technology and approaches. Benedict Evans of Andreessen Horowitz has a ton of amazing content on framing the mobile ecosystem, and the implications for business. .

2016 73

Enterprise 2.0 for an Enterprise of One – Part Three - Content Collecting, Assembling, and Creation – Current Approach

Portals and KM

I decided the three main sections are one: content monitoring, two: content collecting, assembling, and creation, and three: content publishing and archiving. Step two then reaches into both step one and step three for new content. Here is my current approach to step three - Content Collecting, Assembling, and Creation. Of course, I sometimes use the content for both purposes. However, I retain control over the final version of the content.

Rising Above the Over Quantification of Content

Portals and KM

I recently posted a four part series on the Darwin Discovery Engine Blog on   Rising Above the Over Quantification of Content. Then I offer the concluding post, Rising Above the Quantification of Content: Part Four Google vs. Darwin.

2010 169

IBM’s Social Lens Provides Smart Content Filter

Portals and KM

Here is a good idea and smart approach to content overload. In 2008 there was more content produced through the Web than the entire previous years.   We need to go beyond simply search to filter down content to find what interest us.

2010 197

Green Chameleon » KM Method Cards - Updated Contents Guide

Green Chameleon

www.straitsknowledge.com blog articles how-to guides events publications book videos about KM Method Cards - Updated Contents Guide For those of you who are proud owners of our KM Method Cards , we have updated our guide to the contents of the cards pack.

KM 130

Organising Knowledge>> Cross Post: Empirical Approaches to Taxonomy Development

Green Chameleon

Last week I presented a session at Taxonomy Bootcamp in Washington DC on “Empirical Approaches to Taxonomy Development” – the session grew out of a realisation that taxonomy developers are often held hostage to multiple (often conflicting) opinions without any evidence base, or are forced to call on experts when this is not appropriate, or simply defend themselves by withdrawing into an opaque process to avoid being interfered with.

Open Educational Resources and the Distributed Web

Jenny Connected

Of course there are challenges for education in taking this approach, in which it is expected that we will embrace the idea of open sharing of our resources and ourselves, and there have been, as you would expect, mistakes and failures.

2018 225

#PLENK2010 The Tyranny of Teaching Content

Jenny Connected

A few days ago I made a post about the place of content in teaching and learning, which prompted this response from Chris Jobling -. As a lecturer looking to be released from ‘the tyranny of delivering content’, I’d be interested in hearing more about that! I mention this as science has a heavily content laden curriculum; the school curriculum is also heavily content laden – so I have come up against the tyranny of teaching content.

2010 122

Forrester on Enterprise Content Management Suites, Q4 2011

Portals and KM

Forrester has release their report, The Forrester Wave™: Enterprise Content Management Suites, Q4 2011 , by Alan Weintraub with Stephen Powers and Anjali Yakkundi. Forrester uses 66-criteria to evaluate enterprise content management (ECM) vendors. The report notes that organizations are continuing to “grapple with an explosion of unstructured content.”1 At the same time, information workers still want simple and easy-to-use content management tools.

2011 140

Enterprise 2.0 for an Enterprise of One – Part Four - Content Collecting, Assembling, and Creation – Potential New Approaches

Portals and KM

I decided the three main sections are one: content monitoring, two: content collecting, assembling, and creation, and three: content publishing and archiving. Step two then reaches into both step one and step three for new content. Here are some potential new school approaches to content collecting, assembling, and creation that I discussed with Gil. This can be a good thing with interviews and other content collection.

User Adoption Strategies: The Central Desktop Approach

Michael Sampson - Currents

Table of Contents. The report contents includes: The Strategic Context. Download User Adoption Strategies: The Central Desktop Approach (March 2010) (PDF, 20 pages, 0.4 Published: March 2010. This report analyzes the use and effectiveness of user adoption strategies for the Central Desktop service, among a reference group of current Central Desktop client organizations. The report is 20-pages in length. Central Desktop Plus Other Tools (Question 1).

Are we finally letting go of content overload?

Viv Mcwaters

Doesn’t really matter how you wrap it up, we’ve been content junkies – we’ll say process and design are important, we’ll acknowledge the value of relationships, we’ll nod when someone says we need more conversations – and immediately do the opposite. And we perpetuate this approach by colluding with it, agreeing to be be force-fed information, because it’s prettily packaged or delivered in an unusual location.

2013 116

OutStart’s Learning Content Management System Automates Key Components of Content Development

Portals and KM

I recently spoke with Mike Gregory about OutStart’s Learning Content Management System (LCMS). You can find learning content there and the LMS keeps track of usage. A LCMS then is like a factory where content is assembled from component parts. This is different from the traditional artisan approach of hand building learning content one instance at a time. This allows you to build content once and then easily repurpose it for multiple channels and branding.

Enabling Content Discovery within the Enterprise and On the Web

Portals and KM

has created massive amounts of content, much of it user generated and unstructured, making information overload grow exponentially. infiltrates organizations, the potential for content overload is reaching into new spaces. At the same time, many researchers and analysts are saying that there are great opportunities to take advantage of this growth in information by finding relevant meaning in the mass of content both on the Web and within the enterprise. Web 2.0

2011 130

November Hot List: Mobile Learning Content

Nancy White

Best of Mobile Learning November 1, 2009 to November 30, 2009 Featured Sources The following are the top items from featured sources based on social signals. eLearning report: Review of Learning 2.0

Mobile 130

User Adoption Strategies: The Central Desktop Approach

Michael Sampson - Currents

Table of Contents. The report contents includes: The Strategic Context. Download User Adoption Strategies: The Central Desktop Approach (March 2010) (PDF, 20 pages, 0.4 Published: March 2010. This report analyzes the use and effectiveness of user adoption strategies for the Central Desktop service, among a reference group of current Central Desktop client organizations. The report is 20-pages in length. Central Desktop Plus Other Tools (Question 1).

#PLENK2010 The place of content in teaching and learning

Jenny Connected

There was lots of interest in Maria’s presentation and many avenues I could follow – but I’ll pick one, which is of particular interest to me – and that is the place of content in teaching and learning in a digital age. I can remember clearly the time when I realised that I didn’t have to cover the ‘curriculum’ (my subject was science for trainee science teachers) in my face-to-face sessions, if I provided the content online.

2010 148

IBM’s Lotusphere 2011 Highlights – People-Centric vs. Content-Centric by Louis Richardson

Elsua

Welcome to the successful transformation from a content-centric organisation to a people-centric one! Not the content they produce. People-Centric vs. Content-Centric: A Copernican revolution needed to become a social business from louis richardson on Vimeo. . .

2011 217

Blog Cases from 2005: James Robertson on Content Management

Portals and KM

James Robertson is the Managing Director of Step Two Designs , a content management consultancy located in Sydney, Australia. He started blogging in June 2002 when the his business changed it's focus to pure consulting in the areas of knowledge management, content management and intranets. It's his blog and his content, so there's nothing to say that he can't use it to market his reports, workshops and activities. about their blogging efforts.

2005 116

Taking a Strategic Approach to the Use of Office 365 – my Session at the Digital Workplace Conference 2016

Michael Sampson - Currents

A couple of weeks back I presented the opening keynote at the Digital Workplace Conference 2016 in New Zealand, followed a couple of hours later by a session called Taking a Strategic Approach to the Use of Office 365. 2] what does a strategic approach look like?, slides 9-10) my four part strategic approach to Office 365. – [2] do a SWOT analysis on the approach. What’s your approach for Office 365?

2016 89

Our Webinar Recording: Human Side of Content Monitoring

Portals and KM

The recording of our webinar, The Human Side of Content Monitoring , is now available. One approach to these two issues is to use semantic technology.  While In this session we will cover a complementary approach (awareness engine) that does not rely on semantic technology, but rather uses data visualizations to allow an individual to easily understand the essential themes emerging from a massive number of events and conversations.

2011 126

Portals or Content Service - The Future of Newspapers?

Green Chameleon

And of course the capperâ€"online readers expect content to be free. One approach is to become a portalâ€"utilize strong brand recognition and a focus on being the authority around a particular locality. The Boston Globe has taken the portal approach with Boston.com.

Portal 130

My KM World 2010 and Enterprise Search Summit 2010 Notes: Facilitating Content Discovery Using Chaos Theory

Portals and KM

In this case it is the session I did - Facilitating Content Discovery Using Chaos Theory.   “The presentation provides a practical application of chaos theory for creating useful content focal points from the chaotic mess of content resources distributed across the web.

2010 151

My KM World Notes: Evolve From a Tactical E-Discovery Approach to Search and E-Discovery

Portals and KM

    It is titled:  Evolve From a Tactical E-Discovery Approach to Search and E-Discovery   by  Brian W. Lacking an end-to-end approach to gather and filter information, few enterprises report having a holistic approach to e-discovery. The result is content and technology chaos that is difficult to search across and does not manage to mitigate legal risk.  Email is the fastest growing content type.

Enterprise 2.0 Conference Notes: Three Approaches to Social Computing Platforms

Green Chameleon

Here is an excellent example of this type of user content added to a web site for foot travel ( Appalachain Mountain Club Goes Web 2.0 ). I think there are markets for each of the three approaches on this panel. (I I went to an interesting session at the Enterprise 2.0 conference on Wednesday led by our very own Jevon MacDonald.

Community Is A Management Approach, Not Just a Role

John Tropea - Delicious Community

Over the last nine months working with and speaking with a wide array of individuals who are practicing community management it has become apparent that community management is not only an explicit role or career but also a general approach to management. Excellent content!

Roles 58

Collaborative Thinking: Tagging Beyond Content: Applications & People

Collaborative Thinking

» March 28, 2006 Tagging Beyond Content: Applications & People This post was originally contributed at CollaborationLoop. Tag buttons added to browsers could be used to tag application-related data in the same manner that they are used to tag content. Tagging applications would likely have to capture key metadata about the record being processed and store the resulting tag data in a manner similar to content-centric tags.

2006 116

Join Our Darwin Webinar: Supporting the Human Side of Content Monitoring

Portals and KM

Supporting the Human Side of Content Monitoring. One approach to these two issues is to use semantic technology.  While In this session we will cover a complementary approach (awareness engine) that does not rely on semantic technology, but rather uses data visualizations to allow an individual to easily understand the essential themes emerging from a massive number of events and conversations.

2011 116

Text Analytics Offers a Discovery Channel to Make Better Sense of Content

Portals and KM

Socrates said that, “ the unexamined life is not worth living.”   In perhaps a parody of this statement the Forrester report, Text Analytics Takes Business Insight To New Depths , states that “unexamined content is a wasted opportunity.” To make sense of all this content, businesses are turning to text analytics tools. is all the conversational content that it creates. The Darwin Awareness Engine ™ offers a different approach to the same issue.

Share2010 Session: Michelle Goodwin from AGL Energy on "Waddya Mean I Have to Move All My Content?"

Michael Sampson - Currents

Michelle Goodwin from AGL Energy Limited talked about content migration for a new intranet, especially around getting people involved. Change management (real world), "a structured approach to dragging individuals, teams, and organizations kicking and screaming out of their comfortable world into a new unknown one against their will.". Mission at AGL - (a) who owned the content, (b) ensure content was still valid and get it moved, (c) generate excitement - it's EASY to use.

2010 117

The Content Economy: The State of Social Collaboration

John Tropea - Delicious Social Network KM

The Content Economy. The study aimed to investigate how companies are adapting to the shift towards a more collaborative approach to business. Envisioning the future of knowledge work, and defining the steps we must take to get there. Pages - Menu. About. Speaking. Writings.

2013 47

Enterprise 2.0 for an Enterprise of One – Part Five - Content Publishing and Archiving

Portals and KM

Since I write for multiple blogs and provide blog consulting services to businesses, my work flow in very content heavy. I decided the three main sections are one: content monitoring, two: content collecting, assembling, and creation, and three: content publishing and archiving. Step two then reaches into both step one and step three for new content. I only wish I had started it even sooner so I could have the same rich content store for prior years.

Collaboration Approaches for Addressing Social Issues: Interview With David Witzel

Online Community Report

Cross-posted from the Good Ideas Blog : David Witzel has spent a lot of time thinking about online collaborative approaches to solving social issues. We asked his thoughts on interesting ideas for new approaches to social challenges.