Is Social Media Reaching a Plateau in America's Largest Companies?
Portals and KM
NOVEMBER 16, 2011
Nora Ganim Barnes and Justina Andonian at the Center for Marketing Research, Charlton College of Business, University of Massachusetts Dartmouth recently released a report on The 2011 Fortune 500 and Social Media Adoption: Have America's Largest Companies Reached a Social Media Plateau? This is another in the great series of studies on social media use in business and elsewhere (see for example, Social Media Use Continues to Expand in US Higher Education ).