Social Networking for Business | BNET
John Tropea - Delicious Social Network KM
JUNE 2, 2009
William Baker, a professor of marketing at San Diego State University, surveyed 1,600 executives and found that firms that rely heavily on external social networks scored 24 percent higher on a measure of radical innovation than companies that dont. Here are four professionals who used social networks to change the game. “Without the social network, even though we were a few meters apart, we would have never known we were all working on this, Gentile says.