Is Social Media Reaching a Plateau in America's Largest Companies?
Portals and KM
NOVEMBER 16, 2011
Nora Ganim Barnes and Justina Andonian at the Center for Marketing Research, Charlton College of Business, University of Massachusetts Dartmouth recently released a report on The 2011 Fortune 500 and Social Media Adoption: Have America's Largest Companies Reached a Social Media Plateau? Of these companies, the top 10 corporations (Wal-Mart, Exxon, Chevron, Conoco Philips, Fannie Mae, General Electric, Berkshire Hathaway, General Motors, Bank of America Corp.