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The HBR List 2009 - How Social Networks Network Best

John Tropea - Delicious Social Network KM

Incontrast, a richly connected network works best for integrationand decision making, because it allows the individual to heareveryone else’s opinion about the expected return from eachof the alternatives. The bees’ process suggests that organizationsthat alternate as needed between the centralized structureand the richly connected network can shape information fl ow tooptimize both discovery and integration.

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