Stark realisation: I no longer depend on Google to find stuff - Alex Campbell's advertising, culture and politics blog

John Tropea - Delicious Social Network

ALEXS CULTURE//ADVERTISING BLOG Stark realisation: I no longer depend on Google to find stuff Today I had a stark realisation: I no longer depend on Google to find stuff. A few years ago I would have Googled “social media tracking&# and checked out each site on the first page of results.

Website Widgets and Ads Raise Privacy Issues

Online Social Networking

They tend to make interacting, marketing and web site tracking easier and more fun. Last night I experimented with my web tracking software. I installed the required tracking code in a blog post on a Ning site and on my Ryze profile.

10 Types of Widgets for Your Blog or Website

Online Social Networking

Tracking - In addition to embedding Google Analytics internally on every page of this blog, I use Get Clicky , Alexa , Page Rank Checker , Website Grader and Flag Counter widgets to acquire a broad range of additional statistics. Advertising - Widgets from Google Adwords , ad networks and retailers such as Amazon help you generate income from you blog or other website. How much do you know about website widgets?

Twitter Stats Defy Measurement

Online Social Networking

Everything defies measurement and tracking. Tracking the Untrackable. One of several areas responsibility at IDT was analyzing advertising tracking data, partly in order to evaluate each advertising purchase, and partly to in order to determine the net value of each customer (after factoring out the cost of acquiring that customer). Given our level of sophistication, tracking the new customers by marketing channel should have been straightforward.

Musings on “community management” Part 1 | Full Circle Associates

Nancy White

But because this [.] # Michael Clarke on 29 Apr 2008 at 7:41 am Hi Nancy – we’ve just put the advertisements out for a role in this area and this is all marvellous stuff (wish it had been around when I was writing the job description!) on managing communities going on right now…Chris Brogan kicked it off and Nancy White wrote some interesting musings and also kept track of many of the other interesting links.

2008 102

Musings on “community management” Part 1 | Full Circle Associates

Nancy White

But because this [.] # Michael Clarke on 29 Apr 2008 at 7:41 am Hi Nancy – we’ve just put the advertisements out for a role in this area and this is all marvellous stuff (wish it had been around when I was writing the job description!) on managing communities going on right now…Chris Brogan kicked it off and Nancy White wrote some interesting musings and also kept track of many of the other interesting links.

2008 100

Australia: Number of Australians on Facebook 2010

Laurel Papworth- Social Network Strategy

If you hunt through this blog, you’ll notice that I’ve been tracking Facebook users in Australia since May 2007 (around 200,000 members I think) to today and 1/3 of Australian population. is a bust – Advertising doesn’t work (5).

2010 275

Dogged pursuit of data quality and use

Learning Alliances

Tracking blood donations, keeping track of which arm is used. You can control: what’s on the website, how to advertise. Where allow advertisements. Tracking assessments of hires. Tracked or not. .

2017 130

UNICEF: They Just Don’t Understand Social Media

Laurel Papworth- Social Network Strategy

The main issue for me is lazy-assed advertising. Since then, we’ve been monitoring how that has been used to drive more people to fundraising pages (and charity pages too) and updating our analytics tracking to see how many of them donated.

2013 275

Want to Know What Community Members (a.k.a. Customers) Need? Just Ask.

Online Community Strategy

What types of marketing and advertising would members find acceptable? Are you “Member Shy”? In its most basic form, a community strategy is a balance of an organization’s goals and its member’s (a.k.a customer’s) needs.

2016 74

Online Community Building Strategy: Nancy White On Networks, Groups and Technology Choices

John Tropea - Delicious Community

We really want to keep track of our conversations, then we need a discussion forum that captures the things. Print this article August 5, 2009 ?

Clustered Networks Spread Behavior Change Faster | Wired Science | Wired.com

John Tropea - Delicious Social Network

In six different trials over a period a few weeks, Centola seeded the site with information about an online health forum and tracked people as they signed up and participated. Wired Home Subscribe Sections Cars 2.0

Paywall for News.com and Online Community Social Media

Laurel Papworth- Social Network Strategy

Commercial Clients (Advertisers) pay to display their ads to the readers. From Mumbrella : But to recap, it’s a “freemium” model – enough free content to hang on to advertising revenue; with the more exclusive, analytical and opinion stuff likely to be behind the wall.

Social Media Clout: Klout them up – don’t you know who I am?

Laurel Papworth- Social Network Strategy

Unless bored or hoping to catch up with some peers, they offer little more than advertising as engagement. Every time you use social media to tick a box , click Like or Share , hit retweet or reply , you are being tracked. I just came up with a new term.

2012 253

Social Media: Aggressive vs. Deceptive Use

Collaborative Thinking

I thought these two articles published by Knowledge@Wharton on advertising and marketing stood out when read together. The first article (see below), while focused on advertising, does raise the thought of how social media can be included as a key component to marketing strategies. I was recently talking to a client in a regulated industry who is closely tracking what the FDA is doing which is outlined in the third article below.

Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth- Social Network Strategy

She stays on message – online communities are good, broadcasting spammy advertising is bad. No tracking = bad behaviour. They can advertise directly to you based on your personal information collected over years.

Want to Know What Community Members (a.k.a. Customers) Need? Just Ask.

Online Community Strategy

What types of marketing and advertising would members find acceptable? Are you “Member Shy”? In its most basic form, a community strategy is a balance of an organization’s goals and its member’s (a.k.a customer’s) needs.

2016 46

My experiences of the E-Learning 3.0 MOOC to date

Jenny Connected

When I saw the course advertised, I wasn’t sure if it would be for me. It can also be difficult to keep a track of blogs, but one of the first tasks in the course was to aggregate all the blogs’ RSS feeds into a reader of our choice (I use Feedly). First a bit of background. The task for this week in the E-Learning 3.0 MOOC is related to the topic of Community in the distributed web.

2018 127

Social Media Monetization: Craigslist hits $100m

Laurel Papworth- Social Network Strategy

Craigslist, the “free classifieds” site that offers community advertising in 570 markets worldwide but charges only for a tiny percentage of its ads, will generate $100 million in revenue in 2009, the AIM Group / Classified Intelligence estimated today.

Bookreviews Kevin Kelly: mind artificial intelligence, attention and quantified self

Joitske Hulsebosch

The holos arises because we increasingly share, track, mix, filter, etc. What if I was paid to look at an advertisement? I read two books by Kevin Kelly about technology, one on my kindle and one on paper (not the same book by the way :).

2018 141

The shift to the web is becoming decisive for news

Green Chameleon

It’s also where the producer can track with precision who watches. As the recession deepens, what advertising there will be will demand this precision. This weekend the big news was General Powell’s endorsement of Senator Obama - how did most of us watch this - on the web. Katie Couric’s interview with Governor Palin was the Rubicon moment that showed most of us that the Governor was not up to the job. How did most of us watch it - on the web.

2008 122

Back to Basics: Want to Know What Your Community Members Need? Just Ask.

Online Community Strategy

What types of marketing and advertising would members find acceptable? This post is part of an ongoing series about developing an online community strategy.

2010 63

Why aren’t Australian politicians meeting CEOs of Facebook Twitter etc? #auspol

Laurel Papworth- Social Network Strategy

Step up for Labor now and stop him in his tracks#stepupforlabor.” Don’t advertise, engage. In Bed, Much? I understand courting Rupert Murdoch. Doesn’t do anything for us the voters, but might help pollies campaigns.

2013 274

Walking away from facebook

Chris Corrigan

I had a few reasons for wanting to take a break: Facebook was a huge time waster, and earlier last year I deleted the app from my phone ( it and Messenger and Instagram track your life your life and serve you ads based on what you’ve been doing ).

2019 93

Research consultancy: taking the plunge?

Making CommunitySense

tenure track, or postdoc pressure. It is no use to advertise in the Yellow Pages and it may take a long time before you have enough paying contracts to break even. Also, meticulously keep track of time, assigned to specific activities.

Washington Post Reinvents Itself on the Web

Portals and KM

They note that the Post has the same problems as other daily newspapers, whose revenues have sunk as the Web and the tough economy has further cut back on advertising revenue. There are now 35 different daily reports that track traffic to different parts of the Web site. Editors receive a midday performance alert, on whether the site is on track to meet its daily traffic goals.

Competition – your social media promotion with CG Lawyers

Laurel Papworth- Social Network Strategy

Track the discussion on Twitter at Bit.Ly. is a bust – Advertising doesn’t work (6). Got an idea for how to hook up your social media efforts with CG Lawyers?

Creating a Sustainable Ecosystem for Community News Media

Portals and KM

Tracking and measuring the impact of the Community News Media’s programs’ actions in the community and/or on the broader Web. With these benefits, the community news organization can achieve better awareness of emerging themes to improve its interaction within the community and provide highly targeted advertisement to support its financial targets Today the traditional print news media has been impacted by the rise of the Web and social media, in particular.

2010 116

Facebook Sociologist and The Economist

Laurel Papworth- Social Network Strategy

Dunbar’s number is the number of people we can keep track of in our head. What mainly goes up, therefore, is not the core network but the number of casual contacts that people track more passively. Humans may be advertising themselves more efficiently. The Economist wrote about The Dunbar Number and then a chat with Facebook’s in house sociologist, Cameron Marlow. Or, I prefer, our heart. Not everyone fits there.

*Rough* Notes from the Online Community Roundtable: 1/11 at Salon.com / The WELL

Online Community Strategy

Lurkers contribute attention and this may be just as valuable to the community – they may consume the advertising thereby generating revenue or they may contribute later on. Social properties – tracking conversations, then connecting the community with the organization – community managed by Marketing (VM).

2010 45

Social Media Most Common Channel for Sharing Content on Web

Portals and KM

Whether it is on the Web or within the enterprise, content sharing with social media increases the transparency and the ability to find and track such sharing. The study also noted that people respond better to advertisers associated with this social media content sharing. According to a new study by CNN 43% of peer-to-peer news sharing comes from social media networks and tools e.g. Facebook, Twitter, YouTube, MySpace, followed by email (30%), SMS (15%) and IM (12%). 

2010 148

Social Architecture (a manifesto) | Management Innovation eXchange

John Tropea - Delicious Community

Mind you: I did not say advertising. I grant that I have zero experience using such tools, but I am afraid that these apps have the potential of being exploited in such a way as to misrepresent performance just like any other tracking feedback and tracking mechanism.

Netflix’s Tricky Dance with Facebook

Alchemy of Change

Second, digital delivery brings interactivity, which makes it easier to track who’s actually watching the movie. In other words, it’s going to build out individual accounts and improve its ability to track individual user preferences. Netflix is going to get more social, with deeper integration with Facebook – and it’s going to be a tricky dance. Don’t get me wrong; Netflix has to do this to stay competitive.

Ken Carroll » Blog Archive » Skype, social networks and language learning

Ken Carroll

Again, the hope is to consoildate a global audience, generate advertising, or take a cut of tuition. Whether you plan to make money from advertising on the platform (ouch!) The problem here is that there is no revenue, apart, again, from advertising.

Skype 187

Listening is a Key Component of Social Media Success

Portals and KM

Joe McKendrick commented on the FastForward blog on a post by Irina Slutsky of Advertising Age, ' Chief Listeners' Use Technology to Track, Sort Company Mentions.   Irina profiles two Chief Listening Officers, Beth LaPierre at Kodak, and Susan Beebe at Dell. Beth is charged with sifting through 300,000 new mentions of Kodak a month.

5 Tips for Knowledge Gardeners: How to Grow a Collaborative Learning Community by Josh Little : Learning Solutions Magazine

John Tropea - Delicious Faciliatation

She was assigned to a ninth-grade teacher and students, to help the students succeed in their classes so that they can stay on (or get on) a college-bound track.

2010 75

Twitter's Golden Egg

Alchemy of Change

The company has also been quite ingenious in the way it’s exposed its API’s to enable third parties to enhance influence tracking with a range of tools and different approaches to measurement.

Network Effects: Advice for TJ’s and Any Organization

Nancy White

Track all mentions and embeds of the video and listen to how people are responding to it… Learn. It’s catchy as hell and one of the best advertisements they never made. You know the routine. Get up. Walk and feed the dog. Make tea. Check email.

2009 130

Going Beyond Social Media

Online Social Networking

Not only social media but search engine optimization , press releases , email marketing — and even advertising — all figure in my web strategy. I would love to spend my entire workday blogging , social bookmarking and business networking.

Full Circle Associates " Musings on "community management" Part 1

Nancy White

But because this [.] # Michael Clarke on 29 Apr 2008 at 7:41 am Hi Nancy – we’ve just put the advertisements out for a role in this area and this is all marvellous stuff (wish it had been around when I was writing the job description!) on managing communities going on right now…Chris Brogan kicked it off and Nancy White wrote some interesting musings and also kept track of many of the other interesting links.

2008 100

List of "White Label" or "Private Label" (Applications you can Rebrand) Social Networking Platforms

John Tropea - Delicious Social Network

Vitrue – facilitates user-generated advertising •?

2008 55

The Social Media ROI Obsession

Online Social Networking

He said he agreed, and that he believed advertising was converging with them as well. “Extends reach , frequency and the message of an advertising campaign.&# Given marketing’s basic orientation toward advertising offerings, an activity in conflict with social media, and that it tends to revolve around cost per acquisition and return on investment, marketing and social media might be incompatible. Image Advertising.

ROI 58

Attivio’s Thoughts on Improving the User Experience for Online Media Sites

Portals and KM

They break their suggestions into three categories: focus on readers’ goals in the way you present content, address advertisers’ expectations, and optimize operations around innovation and cost control. As someone who frequently goes to media sites to track down stories I would agree with all these points. Operations need to be able to meet the needs of readers and advertisers in a cost effective and rapid manner.

2009 100